Owner of web design & digital marketing agency @FalkonDigital #VideoMarketing #YouTuber at https://xitter.gq/t.co/GOYiD9oKCa
Manchester
Joined January 2010
- Tweets6.1K
- Following1.1K
- Followers1.3K
- Likes11.2K
Luke Sherran retweeted
Brilliant demolition of Brexit on live TV.
You’d never see this on a BBC vox pop.
Rachel in Parliament Square tells it like it is at the #PeoplesVoteMarch.
Luke Sherran retweeted
YouTube turning into Twitter/X
I HAVE already seen the “feed only” section where it's just a community post.
so going forward utilize the community post as much as you can!
We have been using it for last one year for our clients and have got some really good conversions.
it's effective, it works and take it from a strategist who works on YouTube channels daily!
Luke Sherran retweeted
LIVE: Multi-Language Audio is CHANGING YouTube xitter.gq/i/broadcasts/1yoKMwlYm…
Luke Sherran retweeted
This is the first time my jaw has dropped at AI.
OpenAI has taken video to another level, and I don't know if the world is ready for it
PROMPT: [A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.]
Luke Sherran retweeted
Another team training day at @purplexuk - delighted to welcome YouTube marketing expert Luke Sherran to teach our content, social and video teams on the latest trends and algorithms. #Business #Marketing #Video
Luke Sherran retweeted
🚨J house Vlog was Hacked and Deleted!
This is a 2.9 million sub-channel that has been making content for 10 years.
And last week it was just gone.
What happened?
Hackers got in (they don't say how) and ran the usual Crypto scam.
They removed all 1700 J House videos.
It took them a week to put everything back up.
And the scary thing is that this was not the first time they got hacked:
Their Facebook account was hacked in June, and they still don't have that back!
They got hacked in the past on YouTube and now this is the second time.
What can we learn?
Hackers are evolving their methods which is presumingly how they managed to get into the channel a second time.
@TeamYouTube definitely has a defined process for dealing with these ever-growing hacks against Creators. Other platforms are still very much behind when it comes to helping Creators get their content back...The horror stories coming out of Facebook are ridiculous.
Now that the channel is back, their road to recovery begins.
PSA:
YouTube Creators are actively being targeted.
PLEASE stay safe and be security-aware.
#CreatorSecurity
youtube.com/watch?v=EJbHspni…
Luke Sherran retweeted
YOUTUBE HOT TAKE:
Sam Sulek isn’t blowing up because of “raw videos” or low effort editing …
He’s blowing up because he’s a CONTRAST to everything else on YouTube right now that’s just a cheap clone of whatever or whoever is popular …
Different is Better than Better.
Luke Sherran retweeted
💛 this @calebpike
(No creator should be wasting time on metadata like tags, need to ramp up those mythbuster Shorts again!)
youtu.be/Bq8KJbaLpNk?si=_nOl…
Luke Sherran retweeted
December RPMs are ripping this year.
Always love showing non-Youtubers this kinda stuff:
If this channel (software niche) did 1 million views this month, it would make almost $20k.
You do not need a huge audience to make a great living on YouTube. Thank you google for making this possible for creators. ♥️
Luke Sherran retweeted
🚨URGENT WARNING to all @YouTube Creators:
There are two emails currently going around impersonating @TeamYouTube - both emails are asking you to click on a link to complete a survey and answer a few questions.
DO NOT CLICK on those links or the button!
Yes, YouTube does invite Creators to participate in studies and they do ask Creators for feedback, but it will usually come from a no-reply type of @google.com email address (eg. [email protected])
@_JohnHammond posted the one he got - notice the email address...
Also, notice how "professional" the emails are (thanks ChatGTP🤦) so don't be fooled by the bad grammar and spelling mistakes.
I have now seen at least 10 of these emails from various Creators.
Spread the word ASAP!
#CreatorSecurity #youtube #CyberSecurity – at Dallas, TX
Luke Sherran retweeted
I still think people sleep on how impressive (and insane) full-time YouTubers are...
Creators who run a successful $1m+ a year channel are like a swiss-army knife of skills.
Just imagine someone posted a job for a ‘YouTuber’ and these were the roles and responsibilities listed:
- On-screen talent and filming videos
- Scriptwriting and structuring videos
- Idea generation for the entire channel
- Creative vision for all videos
- Editing videos / managing edit team
- Quality control for all content
- Logistics of all productions
- Community management
- Email and calendar management
- Managing creative team
- Hiring and firing creative team
- Payroll for creative team
- Negotiating brand deals
- Researching other business opportunities
- Tax and money management
And I've probably missed some...
Successful creators are often talent + CEO + COO all in one.
I’m not saying this should be some sort of badge of honour, creators need to get better at delegation.
Many do have a bigger team behind them these days...
Even with that though, a whole new skillset is required. managing people, being responsible for others etc.
It's a tough and impressive job.
Yet a lot of the mainstream narrative of YouTubers is still ‘silly kid running around with camera’.
With each year though that narrative changes.
The new-gen of creators are here and they are operating on another level.
Luke Sherran retweeted
VidSummit 2023 is going to be 🔥. We got @YouTubeLiaison coming to speak on what's next at @YouTube.
Luke Sherran retweeted
*sigh*.... another day, another YouTuber I know whose channel was hijacked and removed.
Also another creator asking me how to find the info to fill out the hijacking form because he didn't have it all saved anywhere.
People, please. 🙏
Do yourselves a huge favor.
Stop whatever it is you're doing and go grab this information right now, write it all down and put it somewhere safe and secure.
When you can't acces your channel, it's really hard to find some of this information quickly and at that point this tweet will be useless to you.
The 4 MOST important pieces of information you need to have securely saved and ready in case of a channel hijacking/removal are:
1.Your YouTube Channel ID
2.The Day, Month & Year you created your YouTube channel
3.The primary email address associated with your YouTube channel for sign-in
4.Your IP address
--------------------------------------
🔴 How to find your channel ID:
support.google.com/youtube/a…
🔴 How to find your channel start date:
It's listed on the "About" tab of your channel
🔴 How to find your IP address
PC - support.microsoft.com/en-us/…
Mac - discussions.apple.com/thread…
🔴 How to report a hijacked YouTube channel:
support.google.com/youtube/c…
Luke Sherran retweeted
I brought my childhood imaginary friend back to life using A.I. (#GPT3) and it was one of the scariest and most transformative experiences of my life.
A thread 🤖 (1/23)
Luke Sherran retweeted
MrWhoseTheBoss has a sneaky retention trick that many of you might have noticed but the reason why it’s so effective is what really impresses me.
Watch the short video below to learn how he uses the London Underground’s client satisfaction trick to keep you watching longer.
Luke Sherran retweeted
3 MASSIVE problems are stopping your YouTube channel from growing.
And what’s annoying is… the third one stems from some really common advice that’s actually making your videos worse.
But let’s talk about the first big mistake, which is all about audience psychology…
🧵/1
