Start-up marketing expert. Founder of The Scale Up Collective | Women In Fintech Powerlist | Formerly Part-Time CMO, @skype, @starlingbank & @getyolt.
London, England
Joined August 2010
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Lucy Woolfenden retweeted
NEW EPISODE THE SEASON FINALE!!
carolinekay.co/2023/07/27/do…
featuring:
@IanTruscott @RockstarCMO
@lianafricker @theispco
@natjpearce @futurekindco
@williamarruda
@Work_Tripp @SallyWorkTripp
@lucywoolfe
@ah_hirst @Lizzie_Penny @amandatells5
#snippetsofgenius
Lucy Woolfenden retweeted
On my train to Swindon, a lad sat down with a big bag. Out of his bag came a toaster. Then a loaf of bread, he added two slices & turned it on. Then a plate, knife, butter & marmite. He had his breakfast. That’s how to train travel in style on the cheap. #CarriageConfessions
This is social community management at it’s best. Spent the last 10 minutes chuckling at @innocent’s replies ❤️
NUTTERLY DISAPPOINTING NEWS
We're sad to say that our dairy free range will be leaving shelves in the next few weeks.
We know some of you really love our coconut, hazelnut and almond drinks, so we wanted to say a big thanks for buying them. We really appreciate all five of you.
ALT This is a photo of our three dairy alternative drinks on our heaven shelf. The shelf is dotted with clouds across the walls. And each of the drinks has its own set of wings and a halo. It's a bit much if we're honest but it does do a good job of telling you that our dairy free range will no longer exist. Farewell old friends. We hardly knew you.
On why women start 45% of companies but only get 2.4% of funding, @davidhornik:
“Men have more confidence for absolutely no reason.”
Nailed it.
#svc2uk #womenintech #fundraising
Do banks need to 'hack it'?
@LizLum hosted an energetic chat with @Shilbangera, @chanderisha and myself discussing whether banks need to 'hack it' and what lessons can we learn from b2c➡️b2b and startups➡️banks 💡💡💡
What do you think? 🤔
A new #FunctionalBankingMagic podcast is out from @TheBanker. #TheBankerPodcasts. (Hint: It's rather good :-) )
Marketing - Do banks need to 'hack it'?
@Shilbangera @lucywoolfe @chanderisha
play.acast.com/s/thebankerpo…
👋 Who’s going to be at Web Summit in Lisbon next week?
I’ll be there Tuesday & Wednesday with the awesome @nerd_app team 🚀
Can’t wait to get stuck in. Let me know if you're around and let's catch up ☕
PS If you have any tech problems then pop over to NerdApp's stand, they’re offering 15 minutes of free remote tech support with their Nerds. DM me for the code 💻 😅
#websummit2022 #websummit #fintech #womenintech
Be a painkiller, not a vitamin.
Since launching in 2019 @deployed have won the Melinda Gates Female Founders Award, working with early adopter enterprise clients who spend over $6B collectively on Statements of Work, and just closed a $4m fundraise. So, how did they do it? 👇
Here are our top takeaways from the conversation with Emma Rees:
⚡ Be a painkiller, not a vitamin
⚡ Find ways to get in front of your target audience
⚡ Get your hiring right from the start
⚡ Some of the best decisions come from disagreements
For a deeper dive 👇
See our Power Up In Brief newsletter here: bit.ly/3TF5Y93
⚡️⚡️⚡️⚡️
Growth at all costs sound good?
Nah, me neither.
@bbcapprentice winner, @LeeMcQueen offer some hot tips on how to find your first customers:
linkedin.com/pulse/how-phoen…
How do you go from 0-1 customers?
This week I had the pleasure of chatting with Hannah Marsh, co-founder of @Homeviews_com who shared her story and lessons of growth
👇👇👇👇
Https://www.linkedin.com/pul…
Ever thought about growing your audience through a podcast?
See @AyoAbbas's steps to get started 👇👇👇
linkedin.com/pulse/growing-y…
How did they find their first customers?
Check out these founder stories of how they found their own route to growth 🙌
linkedin.com/pulse/how-did-f…
Do you trust the marketers you’re working with?
linkedin.com/pulse/do-you-tr…
Check out the latest article in my newsletter: Nail cold outreach with an irresistible offer linkedin.com/pulse/nail-cold… via @LinkedIn
Lucy Woolfenden retweeted
This dinner lady says she cries going into work - because she has to deny children school lunch.
I’ve lost count of the number of founders who have told me that finding a marketer who understands their business well enough to create content has been a challenge.
In this situation, remember that as a founder you are the sector expert and your marketer is the marketing expert. Work with your marketer on a content plan structure, so that you can give guidance on the content that they can then refine.
If you work in a niche industry, how have you approached marketing resource?
#TheScaleUpCollective #MarketingTips #MarketingBriefs