Marrow is a brand design firm for challengers and startups that give a damn. Tweets by Adam Brown, CD + Founder.
Lexington, Kentucky
Joined July 2011
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Marrow retweeted
Congrats to Karen Dobson of UK startup @MosquitoMate on winning the first SPARK Female Founded Startup of the Year Award. #startups #femaleentrepreneurs – at Kentucky, USA
One of four finalists will be recognized with the inaugural Female Founded Startup of the Year Award. The winning startup will receive a brand development engagement with Marrow that refines and amplifies its story. #InvestinWomen madebymarrow.com/journal/mar…
Marrow retweeted
Join us for SPARK's annual Who Got the Money 11.19 @KrogerField
wgtm.eventbrite.com
We have a new award this year, Female Founded Startup of the Year presented by @madebymarrow
Finalists are: @MosquitoMate @FlyWireCameras @anaviimarket @SynaptekIO
Marrow doesn’t pitch. Period. Why? @blairenns puts it perfectly: “You can’t be present when you’re presenting.” 👂👈 THIS‼️
Brand as an art of defiance right here. See the shop:
grossdomesticproduct.com/
👏Less is 👏 more is 👏 less is 👏 more.
Stockholm-based @studioreko designs the identity for Keepy, an app for digitally storing receipts → bit.ly/2VmhSHQ
🚨People don’t “buy.” They “buy into.” They don’t care about your brand’s story, they care about theirs.🚨
Six more months and over a thousand miles stand between us and SXSW 2020. Lucky for Kentucky, some Lexingtonians got impatient and decided to host their own conference for technology, entrepreneurship, and creativity.
And they're giving our creative director a microphone...
ALT Six more months and over a thousand miles stand between us and SXSW 2020. Lucky for Kentucky, some Lexingtonians got impatient and decided to host their own conference for technology, entrepreneurship, and creativity. The inaugural TECX19 conference kicks off in Lexington on Thursday (9/19). Marrow’s creative director, Adam Brown. Come watch him make a halfhearted attempt at professionalism on Saturday (9/21) at 1
“It’s more about listening and seeking to understand than it is with telling people what to do; more about debating than directing; more about pushing people to decide than with deciding; more about persuading than giving orders; more about learning than knowing.” @kimballscott
Everyone from multibillion dollar venture capital firms to your arthritic Aunt Karen keeps talking about CBD. Which brands will survive the Green Rush? And what will they have done differently over the next 5 years?
#hemp #cbd #cannabis #greenrush
madebymarrow.com/journal/bud…
1 of 3 // This matters. From @harari_yuval: “Artificial intelligence of computers might only serve to empower the natural stupidity of humans. [...] We might have to deal with hordes of bots that know how to press our buttons better than our mother does...
2 of 3 // “...and use that uncanny ability to try to sell us something—be it a car, a politician, or an entire ideology.” He’s talking about investing as much in human conciousness as we do in AI and algorithms.
1 of 2 // Having trouble deciding what TV to buy, where to eat tonight, or what college to attend? Don’t worry, @harari_yuval has an eerily plausible prediction for the future of decision making... “Even in allegedly free societies, algorithms might gain authority...
2 of 2 // “...b/c we’ll learn from experience to trust [algorithms] on more and more issues, and gradually we’ll lose our ability to make decisions for ourselves.” Already today @sleepcycle chose when you woke up, @waze chose your route to work, and @Spotify chose your playlist.
.@rorysutherland has thoughts on big data. “You cannot describe someone’s behavior based on what YOU see, or what YOU THINK THEY SEE, b/c what determines their behavior is what THEY THINK THEY SEE.” Big data, and economic models of behavior, are blind to this distinction.
Hey, how many colors are we gonna need for this new brand identity? All of them. Read about Marrow's audacious approach to helping one unified messaging company take over the market. madebymarrow.com/work/mutare
1 of 4 // You’ve heard @ThisIsSethsBlog talk about the difference between direct marketing and brand marketing. The first you can (and must) measure. The latter you can’t. Brand marketing is the tortoise, and brand marketing the hare. @rorysutherland has something to add...
3 of 4 // An algorithm can spot patterns better than humans. Put “Harry Potter” through an algorithm and it’ll tell you how many characters there are, who speaks the most, etc. But it won’t understand what the story means. That requires a human to have a subjective experience.