Malai Labs (@malailabs) header
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AI led story telling for breakout brands

Joined October 2025
Photo by Malai Labs (@malailabs)Photo by Malai Labs (@malailabs)Photo by Malai Labs (@malailabs)Photo by Malai Labs (@malailabs)
A very prosperous and Happy Diwali
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skipping the transcription and deciding directly from the audio is such a no brainer lol why hasn’t anyone done this before??
Your voice agent can get every word right and still get the call wrong. Introducing Tazo (@TazoLabs), an audio decision model for live voice agents. Speech in, decision out. Give it raw call audio, a text prompt and your options. It returns the calibrated probability for each option, directly from audio. • 70.9% vs 46.4% for STT + Jev on real production calls • Ranks #2 on audio intelligence benchmark (MMAU) • <200 ms model latency • First decision model tuned to run on streaming voice calls • Introducing “None of the above” option to handle out-of-scope and unsure states. API is live. Free credits for every new sign-up. Give your agent ears @ app.tazolabs.com See it in action below 👇
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Malai Labs retweeted
Always believe that something wonderful is about to happen. Always. 🥰🚀
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If you have an idea for a product and your first instinct is a design doc - stop yourself. Start with a 24 month cashflow model instead. A product isn't an app, its an economic engine that happens to maybe use an app. Design the economic engine first.
If you have an idea for a product, do not start with a design doc. Build a quick visual prototype and share it with the team and stakeholders instead. I have been doing this a lot, and it is working out really, really well. A doc full of text requirements makes people imagine your vision inside their own head, and every person imagines something slightly different. A prototype removes this delta entirely. People see the actual thing, and suddenly they are reacting to it instead of guessing at it. By the way, this prototype is throwaway work with just frontend and mock data. No backend, APIs, or database. Just dump your requirements into your favourite coding agent and let it spit out a prototype. Iterate on it, host it on Vercel or something, and share it with the team. The feedback you get back is also just better. Practical, pragmatic. Everyone is literally on the same page. Once you get the feedback, iterate on the prototype directly. Ship the change, repeat. The prototype becomes the living spec, and it stays far more convincing than any text ever could. Hope this helps.
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We at @malailabs solve this
Developing your App is the easy part 😏
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Apni Dukan ki shakal badalne ke lie sampark karen: 📍Khadak Singh Da Dhaba 📞 फ़्रेंचाइज़ी - +91 82871 12784
Journey of a new Khadak Singh Da Dhaba starts today! I will keep on posting the updates when we transform this 2 shop small takeaway joint to a full fledged branded Dhaba! Location revealing soon! 🫡
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Malai Labs is hiring two contract roles, starting mid-July. Influencer Marketing Intern 1. Sourcing creators across platforms, running outreach, keeping trackers tidy. You like talking to people and chasing things down. Copywriter (experienced preferred) 1. Long-form is your thing. You've written for Reddit and X and you know how each platform actually reads. Clear, story-led, no fluff. Please share past work to help us assess. Contract, remote-friendly, fast-moving project. DM @OtakuProcess or reply and we'll send details.
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A budget of 8-10% of your total CAPEX for marketing purposes will act as an insurance for the amount you have invested in your retail outlet Otherwise you run the risk of blowing your whole invested capital bcz no one knows you are open for business
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Another pure vegetarian outlet in the making. This market had been on our radar for a long time. The moment we found the right property, we moved fast and locked it in. Excited for what’s coming next. 🚀
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This franchise deal was difficult for a completely different reason. The client had already invested over ₹45 lakh in a 400 sq ft outlet of another brand (won’t name them). But soon they started noticing something strange. Basic items like tiles, TVs, refrigerators, and fixtures were being billed at more than 2X their market price. That’s when they realised a harsh truth: Sometimes brands don’t make money from running successful stores. They make money by overcharging franchisees during setup. The concerns didn’t stop there. They spoke to existing franchise owners and found complaints about opaque practices, squeezed profit margins, and raw materials being supplied at prices much higher than the open market. Eventually, they called me and shared their entire experience. I explained how we operate, how our economics work, and most importantly—I shared contact details of our existing franchise owners so they could verify everything independently. Transparency builds trust. And trust is what finally closed this deal. A franchise agreement isn’t just a business transaction. You’re asking someone to invest their hard-earned money and years of their life with you.
Gachibowli get ready 🎉✨ Will post how different this franchise deal was 😃
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Replying to @OtakuProcess
easier to get a start with paid but if you don't run organic content + build brand, eventually the CAC monster will come at you ofc organic/brand is not attributable + has a long term pay off so no one really wants to do it
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🔥 think you’re on to something!
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We know, Laura, that’s why we named our company @malailabs
Hot take: the best way to eat Indian mangoes is with malai or baby coconut ice cream Had my first taste of the combo in India last week and I’m not sure I can go back 12/10 would recommend
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Great opportunity for early career marketing people to learn from the best in the business! DM @OtakuProcess before its too late!
We're hiring a Growth Marketing & Ops Intern. 🚀 Not a "coffee & Canva" gig — you'll run real ad accounts, build real reports, and shape real brand strategy alongside the founding team. Remote / Delhi NCR · 2 months · immediate start. Curious or know someone? DM @OtakuProcess
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If you know someone or are interested in marketing yourself, do share and DM me!
We're hiring a Growth Marketing & Ops Intern. 🚀 Not a "coffee & Canva" gig — you'll run real ad accounts, build real reports, and shape real brand strategy alongside the founding team. Remote / Delhi NCR · 2 months · immediate start. Curious or know someone? DM @OtakuProcess
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We're hiring a Growth Marketing & Ops Intern. 🚀 Not a "coffee & Canva" gig — you'll run real ad accounts, build real reports, and shape real brand strategy alongside the founding team. Remote / Delhi NCR · 2 months · immediate start. Curious or know someone? DM @OtakuProcess
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I'm moving on from my role as Head of Growth at @socapinc and looking for my next thing! Built the distribution network for some of the best startups of this generation, did product launches that broke the internet, turned eyeballs into revenue. I also build anything that catches my whimsy and have an unreasonable hatred for doing anything manually more than twice. Did the 1→10 for others, now ready for the 0→1. Growth/product/founder's office at something early stage where I can own outcomes end-to-end. Open to Bangalore or Remote. DMs open🤝
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Malai Labs retweeted
Welcoming Sahil & his family as one of our franchise partners in Jaipur ! It has been a great journey from him reaching out via X & finally owning a beautiful outlet of KSDD 😇 DINE IN & DELIVERY NOW OPEN🫶 📍 654, Park Ave Rd, Siddharth Nagar, Sector 9, Malviya Nagar, Jaipur
70 rs ki chai bechne ke lie mahaul bana rhe hai 😂 📍 Malviya Nagar, Jaipur
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can always trust a genz marketing team to come up w shit like this
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