Manoj Bash

It was interesting for real 😂

Took a few days off X and came back to everyone fighting about incremental attribution So here's the simple version: When you open your dashboard Meta claims a number Google claims a number Klaviyo claims a number Add them up and the total is higher than what Shopify revenue is Nobody's lying. They're all counting the same sale. That's the problem incrementality exists to solve. Platform attribution asks: which ads did this buyer touch before purchasing? Incrementality asks: would this purchase have happened anyway? They're completely different questions Clearest example is branded search Someone googles your brand name Your paid ad sits directly above your own organic listing They click the paid one Google reports a conversion and a beautiful ROAS You just paid for a click you were already getting for free. Retargeting does the same thing Someone adds to cart, sees your ad two days later, buys. Meta takes the credit. But that person also got your abandoned cart email, your SMS, and still had your tab open That revenue was already yours So use platform attribution for creative decisions Ad A vs ad B inside the same inflated system is still a fair comparison And use incremental attribution for budget decisions

Long form Crazy Drama Ai Ads are absolutely ripping for us Launched this ad few months back and it's still the top spender for a supplement brand If you haven't tried it yet give this a shot Crazy Drama Ads might be your next winner

Your ads could never Am I the final Boss of Creatives?

I posted about AI Song Ads a month ago. It went super viral and now Iman Gadzi taking it over to the coaching industry Bro's using hooks from Reddit confessions and driving traffic to the advertorial page is quite a smart move lol AI Song Ads + advertorial = $$$ If you're doing ecom and still sleeping on AI Song Ads idk what the fuck you're doing

I flew 8 hours to Bali just for this MRR Mastery Bali Mastermind Props to @mrbrandowner and @der_remo for hosting such a dope mastermind for the first time It opened up a lot of opportunities, network of like-minded people, new ideas like crazy Also met @ecomrickys at the mastermind Super humble guy, we got drunk at the dinner but still he was dropping the sauce Bro’s not a gatekeeper for real It was such a cool experience meeting a lot of guys doing Ecom and MRR Now time for a generational lock in

your ads could never

Launched the new iteration using the same Song with different visuals today Already started printing at 5X ROAS Suno Ai Song Ad is the game for real

Suno Ai Song Ads are absolutely ripping for us Launched this ad few months back and it's still the top spender If you haven't tried it yet give this a shot Suno Ai Ads might be your next winner