Marketing & Growth in B2B 🚀 ◆ Branding Studio co-founder ✨ ◆ Building micro-apps to buy a summer 🏡 ◆ Half Marathoner, Marathon soon! 🏃 ◆ Here to connect 🌐
Joined November 2017
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Built 8 products.
Shipped 3.
Killed the rest early.
Helped take a B2B SaaS from pre-seed → Series B → exit.
Now I build simple tools for offline businesses and help others find the simplest solution to complex problems.
Philosophy: less is more. Kill early. Ship what matters.
Follow for honest product lessons.
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Well, I’ve been quiet for a while because I’ve been building a game 😅
So much fun when you don’t have to think about MQL, SQL, ARPA etc.
Looking forward to beta testers btw. 😎
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Studio owners: how do you actually track retainer hours and know which clients are profitable?
I'm trying to understand this properly before building anything.
2 minutes, mostly numbers, no pitch.
If you run a studio with monthly retainers, I'd really value your answer 👇
tally.so/r/2EGVaA
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I love this view so much.
I've just upgraded my @DataFast_ account to 100K events as there is more and more traffic coming.
btw, all because of the neat SEO agentic setup i built.
@marclou thanks for the great product (again)!
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1 day before starting my vacation.
Closing July strong. It's my biggest month so far.
Feels good 🤓
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A detail I'm happy with.
The countdown is set in a mono face with tabular numerals, so the digits don't jitter as they change.
Small thing.
It's the difference between "app" and "instrument."
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Most Pomodoro timers look like a settings panel exploded.
I wanted one that looks like an instrument.
Monochrome, mono type, one red accent. It's your new tab.
So i build one. Free.
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Slow but steady growth.
Automated, Claude driven SEO play is slowly picking up.
0.49% is a terrible conversion rate (especially if I compare it to the other product), but this is what you get early in the journey.
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everyone's paying $99/mo for AI SEO tools right now.
i built mine with two markdown files and a scheduled task.
it runs weekly, writes ranked-priority content, generates on-brand images, and last week it found and fixed 4 broken pages on my site.
full recipe, nothing gated 🧵
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honest bits:
➡ CTR is stuck at 0.3% while impressions 3x'd. classic programmatic SEO — visibility compounds first, clicks lag. still working on it.
➡ feeding the agent ahrefs data through the browser is clunky. works though.
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total cost 💰:
✅ claude max ($90/mo, used for everything anyway)
✅ ~$0.50/article in image credits
✅ 5 min/week of my time
the full recipe ➡️ prompts, file structure, the weekly loop ➡️ is in the article. no email, no DM, just take it:
xitter.gq/marcin_knows/status/20…
i run a few systems like this. documenting them one by one — follow along.
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Currently building something around this
i've been testing Higgsfield MCP + the NEW Claude Opus 4.8 to generate ALL our Meta ads creative inside 1 conversation...
and it has been ABSOLUTELY cooking
so i've decided to document the ENTIRE workflow...
covering the setup, market research, image gen, animation, copy, and 7-day test campaign structure to take a Meta ads creative batch from 0 to launch in a single afternoon as a service based business (agency, firm, brick and mortar, consultant, etc)
here's what's included inside the guide:
→ Higgsfield MCP setup in 5 minutes (claude.ai integrations → paste mcp URL → authorize. 30+ image and video models inside one Claude chat)
→ phase 1, market research + angle development (master brief prompt that returns 7 ad angles ranked by differentiation, top 3 expanded into 3 hook variations each)
→ phase 2, image generation with ChatGPT Images 2.0 (3 variations per angle in under 90 seconds. model selection table covering ChatGPT Images 2.0, Soul 2.0, Nano Banana Pro)
→ phase 3, scroll-stop animation with Seedance 2.0 (static image to cinematic motion loop. first 0.5s stops the scroll. one client hit 5.1% CTR week one... their highest-performing creative ever)
→ phase 4, the 4-variation copy stack (loss aversion, authority + specificity, contrarian, identity. 12 ready-to-test ad combinations from one session)
→ phase 5, 7-day test campaign structure (budget allocation, day 3 signal thresholds, day 7 kill and scale criteria, the 3 highest-probability winners to launch first)
all backed by $10M+ generated through Meta ads funnels for service-based businesses (and a legal funding client that we expanded from 8-12 to 40+ creative variations per month using this method... even finding 3 winners that scaled him to $89k/mo within 90 days)
like + comment "COOK" and i'll send it over
(must be following + RT for priority access)
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Marcin Michalak retweeted
this OpenClaw bot finds hotels with ugly listing photos, redrafts them as IG posts, and mails the owner a postcard...on autopilot.
here's how social-media agencies can use this system and land hotel clients:
- scrapes every hotel in a city in real time
- filters by review count + rating + last post date + photo quality
- pulls the strongest interior shot from the Google Maps listing
- samples the brand palette from the hotel's actual visual identity
- AI-redrafts the photo into a 1:1 brand-matched Instagram post
- writes a postcard quoting a real reviewer + the exact space
- mails it to the owner hand-addressed with a preview QR
every step from discovery to brand-matching to outreach is automated.
reply "HOTEL" + RT and I'll send you a free guide so you can build this too