mark mei

I’ve made 9 email marketing training to help DTC eCommerce brands drive 30-40% of their revenue from email, boost repeat customers & convert more site visitors. Every strategy counts. Miss one, and you're stalling your profit machine. Don’t leave money behind—READ BELOW. 💸🚀

I've helped 100s of brands get to 30-50% attributed email revenue within 60 days. Steal our EXACT email design SOP: For context: Most Black Friday emails I see break a bunch of rules that end up completely derailing their email campaigns.. So, for this BFCM, I’ve put the design guide my team works from into ONE single doc. (the same one responsible for $100M+ in email revenue) This is everything inside the doc: • The 3 email styles (graphic, plain text, branded text) and which subscribers prefer each one • Our 80/20 split between graphic and plain text • EVERY tool in the design stack, from Figma and TinyPNG to Litmus, Email on Acid and MailCharts • A 16-step plan to make 30+ emails a month, ending with how to hire it out • Why emails break in Outlook on Windows, and the table-block fix • How to set up a catch-all inbox that collects every email your competitors send Want it? 1) Comment "DESIGN" 2) Follow me so I can dm you Details below: PS - the last section is a bonus with 100 email designs pulled from brands at 7, 8 and 9 figures (both graphic and plain text). Steal these layouts before your Black Friday emails go out.

"You drop to $6K/mo, and you're quitting?" That’s what my success coach said when he found out I was quitting my agency. For context... In March 2024, I started looking for a regular job. My agency dropped from $12K to $6K, and I needed money for rent. I'd hired my first designer that year, and I was spending on coaching too. None of these went away when the revenue got cut in half. So in my head, a paycheck was the ONLY move left. I even hit up a sales coach I knew and told him straight up that I needed a job. That’s also when my success coach found out I was about to quit. He called me stupid for thinking that. I was really pissed off, but it also worked. I stopped looking for a job and went all in on cold emailing for new clients again. In December (the same year), my agency was at $50K/month. TL;DR: You can’t lose unless you quit. Keep goin.

“the campaign-to-flow split should be 50/50.” it doesn’t matter if going against it is ACTUALLY making you money. for example: we drove over $1,000,000 from retention for a home decor brand selling quilts and rugs. when we opened the account: • campaigns were doing 65% of their email revenue. • Flows were doing 34%. a healthy split USUALLY sits around 50/50. but nothing in that store is high-ticket, and their customers buy straight off a campaign without a second thought. so, we quit trying to force it back to 50/50 and put even MORE into campaigns. and now, they’ve done over 7-figures with their email list. that said... before copying this playbook, the first thing to check is your OWN campaign vs flow split.

My agency brings in $15M every quarter for eCom brands. Our BFCM checklist keeps going until we know what REALLY made money. The checklist works in 2 parts... WHILE THE SALE IS LIVE: • Reminder emails telling people how much time is left, or that stock is running low • Restocking the popular items, if you can get more in time THE WEEK AFTER CYBER MONDAY: • Thank-you emails to everyone who bought • A review request, so buyers tell you how the order went • Sale banners come down and prices get reset • Sales and marketing numbers checked against the goals you set • The top performers picked out, so you know what to run again • A close look at customer behavior and feedback • A team debrief on what worked, what didn't, and what changes for the next sale Bookmark this.

“Emails don’t bring revenue anyways.” That’s because your setup isn’t working. after helping 100s of brands get to 30-50% of their revenue just from email, let me tell you this, if email's bringing in under 25% of yours going into Black Friday, you are doing something WRONG. The biggest giveaway of a broken setup is when your entire email strategy is built on two flows... a welcome flow and an abandoned checkout. to give you an idea, we run 12+ across the full lifecycle for every brand we work with. here’s a deal, before Black Friday, we'll audit your email for free. (link in bio) worst case, you learn what's broken while there's still time to fix it. or you can always keep guessing.

my agency manages 30+ eight-figure brands, and after building emails for all of them, these are my 3 proven rules that pull MORE revenue out of the SAME list. Bookmark this for BFCM.

GPT-6 Astra went through our Klaviyo account by ITSELF and found 2,714 VIPs. I am shocked at all the data it pulled out. here’s everything Astra had after ONE audit: • those 2,714 VIPs, each with 3+ orders and over $300 in lifetime value • a first-purchase audience of 1,463 people with recent product views, email clicks and site visits, and ZERO orders • who's clicking, who's buying and who's ignoring every email we send • conversion reports on each campaign, plus an email it flagged as worth testing It can see your screen and click through Klaviyo EXACTLY like a person would. and now, the next emails we build for those 2,714 VIPs and the 1,463 who never ordered won't be the SAME blast everyone else gets. pretty solid for segmentation.