👋 Hi, I'm MJ. Reintroducing myself, since many of my followers knew me from a different field. For the past 5 years, I've helped web3 brands sell out their launches, built my personal brand, and gone all in on contentmaxxing. A few things about me (I'm 24): • At 19: Worked summers as a waiter to pay for my winter commute to university. • At 21: Graduated with a Computer Science degree. I haven't touched it since. I also entered web3 and made my first online income. I fell in love with the game right away. • At 22: I started creating content seriously, mostly about Collab Management, which landed me gigs with some of the biggest crypto companies. • At 23: Switched to sales and BD. Helped the team generate six figures from the leads I brought in. • At 24: Skillmaxxing on copywriting: sales letter breakdowns, emails, and funnels. Nice to meet you!

Learn funnels. Learn offers. Master Direct Response. Study distribution. Read more. Write more. Recognize patterns. Study winners. Build a personal brand. Tell a story. Consume long form. Package your skills. Automate your recurring tasks. Make more money. Become UNSTOPPABLE!

If you’d told me 5 years ago that I’d work from Singapore one day, I’d have said you're full of crap. I come from a super average family. Not rich, not poor. Just enough to pay the bills and get me into uni. I majored in Computer Science and never looked back. This photo was taken in 2024, after I paid $2,500+ for ONE trip that didn’t even last a week. Do you realize what $2,500 meant to me before I unlocked internet money? I wouldn’t have dared to dream it. You mean I can just pack a bag, grab my laptop and fly? Signing an invoice and hearing the deposit notification from a country 13 hours away. The other side of the world. I didn’t ask any boss for permission. I didn’t stop working because I was traveling. I didn’t go into debt to afford the flight. I made the decision and hit the airport. That’s peak life to me: Living on your own terms. Earning enough to give yourself and your family a free lifestyle. Nothing more. You can keep the Rolex. Once you taste internet money, going back to normal feels painful. Alhamdulillah I got here in my early 20s, so I have time to mess it up and figure it out again.

the learning phase doesn't end on its own. you end it. i stayed there way too long, waiting for someone to show me "the first step" here it is: act like you're already hired. pick a profile. audit it. build the strategy. open a doc and write "if i were hired, this is how i'd do it" then post it. do it again. 3 times, 10 times, week after week. you get 3 things out of it: 1. visibility, because you're documenting in public 2. a reputation as the guy who does that one thing 3. real experience, which hits different from learning experience do it like you've got a deadline and a boss micromanaging the heck out of you. then let me know how it goes

Underrated skill: leverage. Say you record one 20-minute YouTube video. You can: • Turn the transcript into your weekly newsletter • Clip 4-5 shorts for Reels, TikTok, YouTube Shorts, and X • Rewrite the ideas into multiple written posts for X and LinkedIn One piece of content. Ten pieces of distribution.

The only legal bribe: the copywriting bribe. It's when you bribe your reader to keep reading. You promise a quick payoff if they reach a certain point in your copy. Example: "By the end of this email, you'll know exactly what your first step is." Drop a few of these between your paragraphs to keep the excitement high from start to finish. Use it in your ads, emails, VSLs and any copy.

Pattern recognition is one of the most underrated skills for growing faster. Once you understand why winning copy worked, yours starts to flow. Ignore the patterns and you're playing on hard mode. The proven ones are already there. Just apply them. In sales copy, I've realized the structure is simple. This is all you need to headstart yours: (Shoutout Kyle Milligan for the alpha)

Claude saved me $35/month. I built my own Shopify replacement with Claude Code, and I'm incredibly happy with the results. I didn't build an app. I built an admin page that works as my dashboard. It has every detail I need, including up-to-date data from Shopify. I also built the website from scratch. I already owned the domain, so I just transferred it. Checkout was smooth too. Where I'm based, people mostly prefer Cash on Delivery, so I didn't have to figure out card payments. I also set up a Telegram bot that notifies me the moment a new order comes in, and I get an email as well. For me, that’s more than enough of what I need!

Shopify is charging me $27/month (+$8/month on apps) to run my clothing store Too expensive. So I build a new site and dashboard with Claude Code from scratch. No more payments every month.

The skill of being able to totally turn off your head anytime you want is underrated

The "even if" is the easiest way to handle objections automatically. These are the objections your reader will most likely raise right after you state your big promise. This is why you need to REALLY understand who you're talking to. If you put yourself in their shoes, you'd think of the same objection at the same moment. Example: "Learn to craft an irresistible offer in 60 minutes of work that can make you $10k/month." The reader thinks: "What? Me? I've never even thought about what an offer looks like." So you answer it immediately: "Even if you've never touched anything related to offers before." Not only do you seem like you're reading their minds, you also pull them further in, curious to understand how what you're selling actually works. Btw, make sure your offer actually works for real lol.

Heard that every copywriter should study this book. copymaxxing.

If you're less than 3 months into anything new, I am begging you: don't automate the process. Get the sweat, tears, and blood in. Struggle. Research. Stay up late. Fail multiple times. Once you've mastered the skill, with a clear step-by-step process you could outline for anyone who asked, that's when you automate. Automate the work you actually understand, because you want your AI to follow YOUR path. Not invent its own, or someone else's.

You could never imagine what Gary Halbert’s advice was to never have a “writer’s block” again 🤯 This 1 minute can save you hours of staring on a blank doc. Watch it NOW

No offense to Rafay. If you’re still making excuses on why you’re not making video content in 2026, While you already know how important it is for your personal brand.. This video is for you!

If you have an offer and want more people to get educated on it, You better have 2 types of content. One is short form content (X posts, reels, shorts, etc.). The other is long form (newsletter, youtube, X articles, etc.). The trick here is to drive people watching your short form to deeply consume your long form. If someone genuinely likes how you think and what you have to offer from an X post, They would most likely be looking for more in-depth breakdowns, case studies, tutorials, etc. Not only it's part of how funnels work, But you also give your prospect the information he's desperately looking for to decide whether to buy your offer.

Gary Halbert once said: “The only wealth that really exists, which is the wealth between your ears. Somebody can take your money away, but if you have it between your ears, you can never be poor. You can only be broke and that’s always a temporary situation.”