Matthew Cockerill (@math64) header
Matthew Cockerill (@math64) profile picture

I help companies see what emerging technologies make possible, then build the product strategy that senior leaders can commit to.

Joined June 2007
I’m going to talk about 𝙩𝙝𝙞𝙣𝙠𝙞𝙣𝙜 𝙗𝙖𝙘𝙠 𝙛𝙧𝙤𝙢 𝟮𝟬𝟯𝟬 at Offsite Sessions this Friday. Tickets in the link below and tune in at 12pm CST/6pm BST. advdes.org/shop Funds generated from these sessions go towards Offsite's scholarship fund. #design #education
This stopped me in my tracks on Love how a small change to language can reframe how we think and influence our behaviours. Tempting to change the icon. But in the first iteration some real benefit from only changing one thing to nudge behaviour.#landfill #nudge
It’s not life or death or anything but how can this animation pass as ok to ship @Wiggle_Sport. Yeah just scale it in the y-axis, it will look fine. 🙈#motiondesign #pixelperfect
I'll be joining @paul__armstrong tonight on his live audio show, #mouthwashshow on Twitter Spaces. I'll be talking about better design and the vision and imagination needed to help businesses break new ground.
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𝘽𝙞𝙜 𝙨𝙝𝙞𝙛𝙩. @Apple announces Self Service Repair. Parts, tools, and manuals available to individual consumers. #righttorepair
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An emerging ambient computing platform in the home. Smart cameras for TV from @onepeloton, @SkyUK and Facebook making their services more interactive and responsive to our actions in the room. #ambientcomputing #ML #objectdetection #posedetection #productinnovation
This illustration of #Apple's 2031 website illustrates how we might think in terms of trans-generational products reborn from previous generations for the more #circulardesign of our technology products. More detail in my latest @FastCompany article. fastcompany.com/90634913/the…
A graph to get excited about. Ingenuity's first flight on Mars just now. #MarsHelicopter @nasa
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Often found it hard to explain what I do now I used design for discovery not shipping. So I've sweated over some new words and a few hand drawn illustrations on my website. Be great to know if this helps you understand what I do. So I’d welcome feedback. Matthew-cockerill.com
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Nice to see @Oppo leading not following with flexible smartphones. Although these archetypes are more about brand building and developing manufacturing capability right now than designs suitable for shipping to mainstream customers.#foldingsmartphone #innovation #productinvention
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Replying to @AmazonLab126
@AmazonLab126 has created a #Kickstarter inspired platform. #BuildIt helps them test customer appetite for their product concepts in order to decide what to build next. How many pre orders do you thing they set to trigger taking a concept to market? #proofofconcept #marketfit
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Toothbrush battery replacement #fail at step 5. Desolder pressure warning switch. @OralB #righttorepair
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Replying to @Tayasui_apps
@Tayasui_apps sketches on my new iPad Pro 12.9" 4th gen causing jagged lines the further right I sketch. Not replicated in Procreate on the same device. Any ideas? Lines still smooth on my old iPad Pro.
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