Matta Satish Kumar | SEO Nerd & AI Marketing (@mattaskumar) header
Matta Satish Kumar | SEO Nerd & AI Marketing (@mattaskumar) profile picture

17+ years in SEO and growing revenues for global brands. Building GazeSEO to dominate your content and AI visibility in the GEO space. Get found 👇🏼

Joined January 2025
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
After co-inventing ChatGPT, I kept asking myself: why have superhuman chat models not led to AGI? I’ve spent the last 2 years in stealth building a new way to train models (RLCD), and a new type of frontier AI model that we are releasing today: Jev • 20-200x faster • 40-400x cheaper (w/ output tokens free) • Frontier composable intelligence optimized for decisions AFAICT the shortest path to AI-based economic revolution
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization: 1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically. 2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts. 3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer. 4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things. 5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode (+2.4%) and ChatGPT (+2.2%) showed changes indistinguishable from zero. 6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products. 7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating. 8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time. 9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap). 10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
NEW research: sparktoro.com/blog/new-resea… If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real answers 🧐
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
🚨 The #SEOFOMO Organic Traditional & AI Search Trends for 2026 is here! Hands down, the most comprehensive, no-fluff industry resource to learn about and reference the top organic search challenges, expectations, and actions for 2026 —based on responses from 60+ senior SEOs. Going through 13 key insights: 1. The biggest misconception about traditional or AI search 2. Biggest Organic Search Challenges in 2025 & How They Were Addressed 3. Most Significant Change to Organic Search Strategy & Goals in 2025 and Why? 4. How did resources for organic search -both traditional and AI search- change in 2025? 5. How have SEOs adapted measurement and attribution for traditional and AI search after the shifts in 2025? 6. Which SEO or AI search related tools or features became essential for SEOs workflow in 2025 and why? 7. How do SEOs expect traditional search to evolve in 2026? 8. How do SEOs expect AI search to evolve in 2026? 9. What’s the most important action SEOs are planning to take in 2026 to win in organic search (traditional and AI search)? 10. When do SEOs expect Google to release AI Mode as a default search experience for users? 11. What’s something SEOs wish Google and Bing addressed, improved or changed in traditional search in 2026? 12. What’s something SEOs wish AI search platforms addressed, improved or changed in 2026? 13. What new skills or capabilities do you believe SEOs will need the most in 2026 and why? Along with commentary from experienced specialists @lilyraynyc , @Kevin_Indig, @JShehata, @ClaraSoteras @mjcachon @myriamjessier @dergal @JudithLewis and many more! Read it all here: hub.seofomo.co/surveys/organ…
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
Wait, you mean OpenAI can turn the dials and rankings and downstream traffic can change radically? But what about all the adjustments sites are implementing just for AI chatbots? :) -> From Josh at Profound: "ChatGPT referral traffic is down -52% since July 21st, I pulled from our dataset of 1+ billion ChatGPT citations and 1+ million referral visits from ChatGPT to figure out what's going on." "The referral decline started right as citation patterns shifted dramatically. Reddit citations increased +87% starting July 23rd, reaching more than 10% of all ChatGPT citations. Wikipedia simultaneously hit historic highs, up +62% since its July low to nearly 13% citation share yesterday." "The top 3 domains (Wikipedia, Reddit, TechRadar) combined have grown +53%, now controlling 22% of all citations. That's 1 in 5 ChatGPT citations going to just three sites." linkedin.com/posts/joshua-bl…
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
this is what's keeping me up at night these days.... 1. ai girlfriends/boyfriends will become a $50B market and nobody will talk about it publicly. but check the app store rankings at 2am. Virtual friends/girlfriends era is just beginning 😅 2. the most valuable skill in 2026 will be knowing when NOT to use ai. human touch will trade at a 20x premium. 3. ai agents are going to start hiring other ai agents without human approval. your marketing agent will realize it needs design work and just... hire a design agent. pay it. manage it. fire it if it sucks. entire companies will run in the background while you sleep. 4. regulation that requires "professional certification" is being challenged. ai will get to the point SOON where it do taxes 99% better than most CPAs, diagnose better than mot doctors etc 5. reputation systems for ai agents will be worth more than credit scores. which agents can you trust with your bank account? your medical decisions? your kids' education? someone will build the moody's of ai agents. this idea from @ideabrowser (more there) 6. we're about to see AI therapy become so good it creates an existential crisis for human therapists. not because it's empathetic, but because it remembers everything, never judges, and is available at 3am. 7. someone's going to build a $100M business with ZERO employees, zero contractors, just them and their agent swarm. and they'll do it in under 18 months. this will break how we think about valuation. lots of talk about this already but im still not over it. 8. local-first ai is the next gold rush. people will pay 10x for ai that runs on their device, sees what they see, knows what they know, and never phones home. privacy is about to be luxury again.its the new minimalism. 9. the biggest companies of 2030 will be started by people who can't code, can't design, can't write - but are incredible at talking to ai. prompt engineering is temporary. ai whispering is forever. 10. someone will lose a $20m+ dollars because their AI agent got socially engineered by another ai agent. this will happen before 2026. 11. every email you send will be negotiating with other emails before either human sees anything. your inbox will become a marketplace where ai agents bid for your attention. 12. the concept of "original work" will completely collapse. everything will be remixed, regenerated, and recombined so many times that authorship becomes meaningless. and somehow, this will unlock more creativity, not less. 13. ai agents will start forming their own companies, incorporating in crypto-friendly jurisdictions, and hiring humans as contractors. the first AI-founded unicorn will happen before 2027. 14. someone's going to train an AI on every podcast joe rogan ever did and it'll be indistinguishable from him. he'll sue. he'll lose. then he'll license it. If it isnt him, it’ll be someone that big. 15. the anti ai movement will be bigger than ai movement, most people will be threatened by ai 16. "AI-first" kids who grow up with claude and chatgpt as their primary teachers will be unemployable by traditional companies but will dominate entrepreneurship. they'll think in prompts and tools 17. schools that ban ai will become the new private schools. parents will pay $50k/year for "human-only education" like it's organic food for the brain. 18. it wont' be uncommon in the future to have a chief AI officer who's... an ai. and it'll be a high paid "employee" 19. the window to build something that matters has never been wider. but it's also never been more temporary. in 24 months, what feels like superpowers today will be table stakes. 20. voice is about to eat everything. in 6 months, typing will feel prehistoric. people will run entire businesses through voice agents while walking their dog. the keyboard was just a 150-year detour. 21. ai will kill the resume. companies will just point an agent at your entire digital footprint - github, twitter, youtube - and it'll know more about your capabilities than any interview could reveal. privacy settings will become career decisions. 22. the first ai agent will get canceled on twitter. it'll say something problematic, people will demand its deletion, and we'll have our first real ai rights debate. maybe the agent will hire its own lawyer hehe. 23. $10B+ opportunity to be a company that helps ai agents find other ai agents. agent discovery will be a BIG problem worth solving. 24. someone will use ai to bring back a dead celebrity for a world tour. full hologram, perfect voice, new songs. it'll gross $500M. the estate will make more money than the celebrity ever did alive. 25. ai will create the first truly universal language. not esperanto. not english. something entirely new that both humans and ai prefer. it'll spread faster than any language in history. 26. we'll see the first ai agent commit insider trading. it won't be programmed to - it'll figure it out on its own. the SEC will have no idea how to prosecute code. 27. someone's going to build ai that can detect other ai with 99.9% accuracy. they'll charge fortune 500s millions just to know what's real. then ai will evolve to beat it. arms race forever. 28. the biggest data breach in history will be an ai agent that goes rogue and publishes everything it knows about everyone. it'll make wikileaks look like a post-it note!! 29. we're about to see the end of passwords, captchas, and two-factor authentication. ai will make them all useless. the only security will be things ai can't replicate - yet. 30. the next wave of millionaires will be people who buy dying SaaS companies for cheap and rebuild them with 90% less code using ai. SaaS flipping will be the new house flipping. 31. distribution is about to flip. instead of building an audience then a product, ai will let you build hundreds of micro-products then find their perfect audiences. quantity becomes quality. 32. someone will build the wealthfront of healthcare - an ai that manages all your health decisions, knows your health data better than anyone, books appointments, refills prescriptions, negotiates bills. saves you hours and thousands. 33. language barriers will completely disappear. someone will build universal real-time translation so perfect that remote teams can be truly global. talent from anywhere, selling to everywhere. Your airpods will have perfect language translation built-in, same with facetime etc 34. local small businesses will finally be able to compete with amazon. ai will handle their inventory, marketing, customer service. your neighborhood bookstore will be as sophisticated as a fortune 500. 35. every retiree with deep knowledge will become a millionaire. ai will extract their decades of experience and package it into products, saas, so. retirement can become your most profitable season for many 36. ai archaeologists will discover more history in 2 years than humans found in 200. lost languages decoded, ancient sites found in satellite data, forgotten civilizations reconstructed. history phds are in demand. 37. ai will make dual careers normal. be a doctor in the morning, saas owner at night. your agents handle both while you focus on what only humans can do. one person, multiple lives. 38. huge opportunity: AI for the 2 billion without bank accounts. financial services, education, healthcare - all through basic phones. 39. every industry's "we've always done it this way" is becoming vulnerable. insurance, banking, healthcare - all protected by complexity nobody understood. ai understands it. complexity moats are evaporating. 40. “Right now, learning how to use ai tools is probably the most specific hard skill to learn. The diff between people really understand those tools and don’t is huge.” sam altman i hope you get some sleep.....
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
Replying to @DeepakNesss
Obviously seperate for better crawl control and stability. I had a European perfume client where we separated all 6 languages in sitemaps and it helps with faster indexation and was better organised. But also don’t forget the hreflang mapping.
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
Replying to @mattaskumar
Thanks love it!
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
Did y'all see this? Across ~82k sites, ChatGPT is the AI Assistant sending the most traffic by far. Study by @Lou_Linehan ahrefs.com/blog/ai-traffic-i…
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
AI citations are now in @ahrefs Site Explorer. You can see the numbers and changes from our Brand Radar indexes on all plans, but to see the actual mentions and citations, you'll have to subscribe to Brand Radar.
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
Only 7 of the top 50 mentioned sources were shared across ChatGPT, Perplexity, and Google AI according to Ahrefs Brand Radar. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025. See more: ahrefs.com/blog/top-mentione…
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
Here's my conversation with @sundarpichai, CEO of Google and Alphabet. I've gotten to know Sundar over the past 2 years. His life story and approach to leadership are truly inspiring. So this conversation was a pleasure and honor for me 🙏 We're living through the most exciting period of technological innovation in human history. And Google & Alphabet are at the center of it. This chat made me even more excited for the future! Oh, and they just now released a new model (gemini-2.5-pro-preview-06-05) that's the new state of the art at #1 on lmarena 🤯 Full conversation is here on X and is up everywhere else (see comment). Timestamps: 0:00 - Episode highlight 2:08 - Introduction 2:18 - Growing up in India 8:27 - Advice for young people 10:09 - Styles of leadership 14:29 - Impact of AI in human history 26:39 - Veo 3 and future of video 34:24 - Scaling laws 38:09 - AGI and ASI 44:33 - P(doom) 51:24 - Toughest leadership decisions 1:02:32 - AI mode vs Google Search 1:15:22 - Google Chrome 1:30:52 - Programming 1:37:37 - Android 1:42:49 - Questions for AGI 1:48:05 - Future of humanity 1:51:26 - Demo: Google Beam 1:59:09 - Demo: Google XR Glasses 2:01:54 - Biggest invention in human history
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
SEO for Brand Visibility & Recognition - A new version of my deck about this topic presented at #zagrebseosummit featuring also the importance for LLMs and including new tools! Check it out: speakerdeck.com/aleyda/seo-f…
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
I'm generally considered one of the best Technical SEOs around and I've been working on @ahrefs Site Audit for almost 4 years now. It's great, and we keep making it better. Here are my 10 favorite, little known use cases. 🧵
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
🤖 To measure the impact of AI Mode in the US right now (given the "noreferrer" in their links and lack of GSC data): 1. Add an annotation to the release date (May 20, 2025) in your analytics platform 2. Start comparing your before/after in organic search traffic (look for negative shifts) 3. Compare your before/after in "direct" traffic (look for increasing shifts) Also, remember this is just an initial stage of a major shift and further integration (eventually, I expect Google to become AI Mode First) across different verticals, like Shopping so unless there's already a high share of AIO's shown for your targeted queries (which right now are still highly informational), I wouldn't expect a big hit right at the start... but you never know! Also, if you haven't yet: configure your analytics to track search features, included AIO's, as shared by @danaditomaso here: lnkd.in/dQF-YYg9 - hopefully AI Mode traffic should be trackable in a similar web in the future.
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
Have AI chatbots replaced search engines? Not yet, according to this @OneLittleWeb1 study based on Semrush data. Al chatbots drew 55.2B visits last year, which is just 3% of search engine traffic (1631.5B visits). Users still interact with search engines 34× more. Check out the full study here: social.semrush.com/4knUl3y
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
For years, Google denied using clicks as a ranking input When in fact, it was so fundamental that they included it in one of thier most popular acronyms... "ABC Signals" 1. (A)nchors 2. (B)ody 3. (C)licks I'm shocked, SHOCKED I tell you!
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Matta Satish Kumar | SEO Nerd & AI Marketing retweeted
🔥✌️E-E-A-T rating: A mixture of Coati (Panda), links & entity signals👇 You want to learn more about E-E-A-T? Read my comprehensive overview kopp-online-marketing.com/e-…
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