Matthew Hansen 🎯

1/10 🧵 Chasing productivity is killing your creative work. Here's why:

I figured it out. When was the last time your figured something difficult out? Has it been awhile? Anyway, I found myself chewing on a problem for the last several weeks and I decided to put it down and forget about it a few days ago. Woke up this morning with an answer - clear, simple, easy. Resolved by the end of the day. Perhaps, in my lack of wisdom, I have have found something you can use to solve your most pressing problem. Put it down for a minute. Have a sandwich. Throw your phone in the woods (or a drawer at least). Take a walk. Go to sleep for 8 full hours. Forget about it entirely for 48 hours. You will know if it’s laziness or if it’s rest. Give it a shot.

10. Fuse creativity with functionality. A winning website merges sleek design with practical layout. Look to top brands for inspiration but tailor your design the story that you want to tell vs cramming your story into a template - your content matters.

9. Conduct regular usability testing for key insights. Optimize UX/UI based on real user behavior. Continuously iterate to enhance features and meet evolving user needs.

8. Optimize SEO with relevant keywords, meta descriptions, alt-text, and schema markup using Webflow. Its intuitive interface and robust tools enhance online visibility, SERP rankings, and organic traffic, ultimately boosting conversions, leads, and sales - no plugins needed.

7. Accelerate Load Times: Integrate performance optimizations like image compression and code minification into your design workflow. Fast loading speeds boost customer retention and improve search engine rankings. Pro tip: Webflow makes this easy with built in tools.

6. Utilize Animation Effects Thoughtfully : Incorporate subtle animation effects sparingly as they can enhance user engagement without overwhelming or distracting them from key content areas.

5. Streamline User Journeys: Simplify the path for users to reach desired actions by strategically placing eye-catching calls-to-action (CTAs) throughout the site, tailored for conversion optimization.

4. Prioritize Visual Appeal: Leverage high-quality images, videos, and graphics to capture users' attention and convey information in an engaging manner while maintaining a professional aesthetic. This doesn't have to be expensive - think quality over quantity.

3. Highlight Unique Branding Elements: Use Webflow Designer to showcase what makes your startup unique. Emphasize distinctive touches for a memorable brand identity. No vision yet? Start with a basic brand identity to stand out.

2. Optimize for Mobile Responsiveness: Ensure your design is responsive across all devices to cater to the increasing number of mobile users accessing websites on-the-go - especially if your audience or product fits a buying scenarios that may take place on a phone.

1. Engage Users with Intuitive Navigation: Implement user-friendly navigation that guides visitors seamlessly through your website, enhancing their overall experience.

Design can make or break a startup. Check out these 10 expert tips to skyrocket engagement your startup's value with cutting-edge Webflow design capabilities. 🚀🎨

Years of building with Webflow taught us what tech marketers value most post-launch: 1. Scalability for content teams 2. Design Flexibility for branding 3. Engaging User Experience 4. SEO for Page Speed & Structure Missing anything? #Webflow #Development #TechMarketing

What is the best-designed physical item you own? (Think of something that works flawlessly, functions well, and looks great.) Hint: It might be something you take for granted... it usually is.

I really love weird things. I think weird things are where good taste comes from. I’ve recently been watching “Everybody’s in LA” a live show hosted by @mulaney. It’s funny, and human, and it doesn’t always work, but it’s perfect. (And the typeface is great too)