Mayhae 🌱 The8 Bday Event 🌱

SEVENTEEN’s THE 8 to Be Celebrated as Myeongdong’s M-CITY Marks Its First Anniversary Fans have arranged a birthday advertisement for THE 8, a member of the group SEVENTEEN, on the massive LED billboard at M-CITY in Myeongdong, Seoul, to celebrate his birthday. The advertisement was planned as fan-led content utilizing one of Myeongdong’s landmark media displays. The video, featuring the artist, will be broadcast more than 100 times throughout the day, from 6 AM until midnight, on November 7, the artist’s birthday. Marking its first anniversary since launch, the M-CITY billboard has been gaining attention as a media space showcasing various K-culture content and special moments shared by fandoms. Fans' celebrations and messages of support for their favorite artists are now being displayed on a massive screen in the heart of Myeongdong, creating a new kind of fandom culture that can be enjoyed and celebrated offline, beyond the online space. m.entertain.naver.com/home/a…