Matt Certo (@mcerto) header
Matt Certo (@mcerto) profile picture

#HigherEd Agency Founder (@InstKnow). Focused on all things collegiate brand, student recruitment, and constituent relations. Take our online brand assessment

Winter Park, Florida
Joined November 2008
Photo by Matt Certo (@mcerto)Photo by Matt Certo (@mcerto)Photo by Matt Certo (@mcerto)Photo by Matt Certo (@mcerto)Photo by Matt Certo (@mcerto)Photo by Matt Certo (@mcerto)Photo by Matt Certo (@mcerto)Photo by Matt Certo (@mcerto)Photo by Matt Certo (@mcerto)Photo by Matt Certo (@mcerto)
Take our free assessment to identify strengths and weaknesses in your institutional brand strategy: institutionalknowledge.com/o… #highered #HigherEducation
117
“It’s like playing against your dad in the driveway.” @JayBilas @DukeMBB
94
Lots of #brand insight here. I've read this 3-4 times and am still digesting.
In recent years, some legacy brands have introduced stripped-back identities, or “blanding” as it is unkindly described by some in the design sector. adweek.it/40uPAMJ
2
142
Sooooo…… @adage is just not printing their magazine anymore and they don’t even announce it to subscribers who paid for the print edition?
86
Last week, ChatGPT gained vision… Leaving users in awe of its capabilities. 10 incredible examples (Plus a new alternate way to get image recognition):
49
144
8
834
527,910
You might want to revise this upward to 45 PPG or else he is going to torch your team the next time he plays you. If he took your restaurant snub personally, I can only imagine what this slight will do.
Anyone who is debating Michael’s GOAT status doesn’t realize he would average a 40 PPG triple double in the modern game!
112
New podcast episode is up. @klafferman and I had a great time discussing something we're both passionate about: e-mail newsletters. Props to @MarketingProfs and @davidcbaker, among others. We hope you find it helpful. Your feedback is always appreciated. brandnarrative.fm/ideas-we-l…
2
1
1
4
By the way, Ann, we start gushing about you and Total Annarchy at about 30:00 if you need a lift from two strangers on a Monday :-) @MarketingProfs
2
I believe the concept of the #NFT is a solution in search of a problem and the tech is in the process of finding its rightful place. The best part is that artists are rewarded for creating while the rest of us enjoy. Thanks for the amazing work, @shawnmoreton @WhiteWall_Lab.
1
1
6
I'm fine you guys.
Everyone always asks where’s Matt? No one ever asks how’s Matt? 😔
1
This looks interesting. New @twitter alternative? Sign up for Post Prod! post.news/?r=8iJsh .
1
1
Grateful to @rollinscollege to give a young student a chance to follow a curiosity which turned into a passion and career. Thank you! cc/ @findsomewinmore
The first #RollinsCollege website was designed by @mcerto '98 in 1995! Pictured is the first capture of the site on @waybackmachine #OTD 1996. #RollinsHistory
1
"We have to be worth paying for." What every marketer should always be thinking. Sound perspective from @Starbucks CFO finance.yahoo.com/news/starb…
1
Dan's thoughts on the @NCAA's Name Image Likeness (#NIL) Rule are also thought-provoking for marketers looking to adapt to the new climate where brands can now partner with college athletes.
1
1
One final note of interest (as a fan) was Dan's sharing the story of the best question he this he ever asked a guest, which happened to be O.J. Simpson.
1