This was one of my favorite interviews of 2025... Founders often underestimate how much freedom they actually have. @acv and @meter is a reminder of what happens when you use all of it. They ignored the usual advice and built the company their way. It’s no surprise their story doesn’t resemble anyone else’s. Here are just a few examples: 1. They spent four and a half years pre–revenue, just two people. It was essentially Anil and Sunil, alone, for four and a half years before they had a sales ready product and their first customers. They even scrapped an entire year of operating system work once they realized a different technical approach (inspired by an open source project) was better. 2. They literally moved to Shenzhen to learn how the physical world is made. They were blocked by slow hardware iteration in San Francisco, so they just relocated to Shenzhen for over a year. 3. Full vertical integration as a day one decision, not an afterthought. Meter decided from the start to own the entire stack: hardware, software, installation, and ongoing service. This is in a market where most entrants pick one slice (just switches, just access points, etc.) and get trapped as point solutions that end up acquired. 4. Business model treated as part of the product, not a pricing afterthought. They moved networking from “buy hardware” to: Meter provides the hardware, the software, the installation and ongoing support. The customer pays recurring, per square foot, and effectively “don’t pay us if the network doesn’t work.” Anil thinks about business model innovation on the same level as product and technology innovation. 5. Choosing a massive, incumbent dominated market on purpose. Networking is controlled by a few giants like Cisco. They were pulled toward that exact dynamic: a huge, durable market where the initial ramp is brutal, but if you get through it, there are very few new players alongside you. 6. Deliberately avoided the channel in a channel dominated industry. Roughly 90 percent of networking is sold through the channel.Meter refused to use the channel until they were convinced the product was dramatically better in every way, because incumbents could weaponize the channel with discounts to block them. Only after they had hundreds of happy customers and strong tools did they fully embrace channel sales. 7. The team has an extreme time horizon, paired with extreme urgency. Anil thinks in decades: “I care about where Meter ends up in 25 years, not five.” At the same time, he is obsessively focused on what happens in the next few hours and where every report spends time. That “barbell” between multi decade vision and hour by hour intensity is very explicit for him. 8. An allergy to “meta work” and most conventional management. No OKRs or goals at all. They have a strong skepticism of spending time on docs, processes, and coordination that feel like work but do not move the product forward.