Interested in media, creative ideas & whatever makes people tick // Sometimes wrong, but never in doubt // Also sharing excerpts of books #IAmReading currently.
London
Joined December 2008
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Are brands, paying for this, getting real value out of this trend?
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Gen Z influencers appear to be living lives of luxury in TikTok creator houses, where they get paid to make viral content.
@kathgemm spoke to some top U.K. TikTok creators about the business trib.al/PHQOWLc
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"If you’re a fan of Game of Thrones / Peaky Blinders, ping-pong, Spotify, long team lunches, dad jokes and flexible working then you’ll fit right in."
Best jobspec requirements... not for me!
#jobhunting
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no matter the fuss, I was reminded of #Dettol's great disinfectant power... there you are, [add-to-cart], goal accomplished.
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I agree the John Lewis "never knowingly undersold" message is outdated and good to go but they ll have to keep offering and find new ways to match value against other retailers if they want to survive and grow.. #branding #marketing
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Apple's share price split (4-for-1, not bad) will further boost mass market trading platforms, or even challenger banks' trading features, and smaller investors interest who can now own apple stock easier..
Turning empty John Lewis stores into affordable housing makes complete sense and it's actually a great idea.. Bought, furnished, insured and now rented by landlord John Lewis
Not sure what worse.. The wide spread attack across high-profile Twitter accounts or being hard to tell if some of these tweets were real or not.
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The Banksy tube stunt that was quickly cleaned by the TFL cleaners makes me now feel much safer travelling on the underground
#stampdutyholiday would unlock up to £10,000 savings for house buyers, and hopefully not result in house price hikes... unlikely to help London buyers anyway
The CMA's final report on digital advertising is over 450 pages long.. It is full of proposals and ideas for search and display that prove the ad industry is becoming increasingly regulated.. If this will give consumers greater control over their data remains to be seen..
Spotify is bringing the DC Super Heroes and Villains as an exclusive series of podcasts... It's a great idea, seeing iconic characters outside their original context into new original audio shows.. Could be extended to TV series and accelerate Spotify's market share further
"Performance branding".. this is worth a read from @McKinsey .. I think the more marketers can align what they do and where they spend money with actual bottom-line profit, the better value they'll unlock even from brand-building activities
mck.co/311bQBc
It's understandable why they pulled #LittleBritain from iPlayer and Netflix now, but I always thought comedy helps people understand important matters such as racism - plus this show involved every minority..
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The #WPP partnership with kid-tech safety platform #SuperAwesome is a solid step forward to a safer, child-private web that increasingly demands regulation for these little internet-natives...Beneficial to market incentives in kids online entertainment, education & social media.
I think it's a great idea that #Gucci is dropping 3 of its 5 annual fashion shows to become more sustainable and environmentally friendly. Why should you buy new clothes every 6 months, anyway? Or why can you not wear last season's clothes this year?
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There is something soothing watching #MadMen again in the middle of this pandemic - probably my 3rd time.. never found it more relatable seeing how their characters responded to world-shaking events that happened back then and how all this connects to today.
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With the #workingfromhome trend uprising, I can only imagine a new breadth of new software, platforms, special furniture, and companies capitalising on these new routines that may become the norm!
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Swapping homes/ office rooms with your neighbors is an idea, in an attempt to break everyday routine and just get out of your home when working from there #workingfromhome
Cool insights and examples for those working in #growthhacking
lennyrachitsky.com/p/how-the…