Product Manager. User Researcher. Yogi. Voyager.
Oakland, CA
Joined December 2008
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#productCon how do you get to the next level in your Product career? Influence other teams who you don't directly work with; take (create) cross-functional opportunities; build your self-awareness AND your organizational savvy; focus on the "WHY?"
Bravery: volunteer for the hard projects/ problems; admit when you're wrong.
Heidi Gibson, VP of Product at Typeform
#productCon2022
Curiosity: Embrace your inner 3yo and keep asking "Why?" - Heidi Gibson, VP of Product at Typeform
#productCon2022
Heidi Gibson, VP of Product at Typeform
Suggests doing an Empathy "Field Study" on someone you're not communicating well with.
#productCon2022
Product Managers are the "center of the universe" when it comes to team culture and dynamics. Lead with Empathy, curiosity and courage - Heidi Gibson (VP of Product at Typeform)
#productCon2022
Melissa Ann Schulte retweeted
A good question to ask when choosing the right experimentation metrics: What if this metric goes up but nothing else happens? #Opticon18 #Supercharge
Seek #WHYpothesis in quant tests. Qualitative research can help to explain why users behave a certain way in experiments.
So many good discussions happening at #Opticon18! If you missed my session on customer insights, my team created a little map to get you started on your journey. Download it here: bbi.bz/2xcFCSP
Melissa Ann Schulte retweeted
“Go big (variations) and go deep (element changes)!” Interesting data here... #Opticon18 – at Paradise, NV
They act as a consultancy to UX, Product, Marketing and other areas of the organization. - David Rose, Director of @Gap's Test & Learn Center of Excellence
#Opticon18
Train the Trainer Workshop: #TestingStrategy - connect testing to your business goals. Use Problem - Solution - Result framework to write a strong hypothesis.
#Opticon18 @Optimizely
Train the Trainer Workshop: Start w/ Platform Skills --> Testing Strategy --> Results Analysis
#Opticon18 @Optimizely
Most useful #QualitativeMethod? Unmoderated, recorded usability session (preferably in natural environment), played back to user w/ researcher asking questions throughout about what she was thinking.
@brooksbell
#Opticon18
How to ask WHY (in experimentation)? #CustomerTheory that is transferable = INSIGHT. With 5+ experiments that support the theory, an insight becomes a KEY INSIGHT.
@brooksbell
#Opticon18
How to ask WHY (in experimentation)? Start with #CustomerTheories. Categorize them by altitudes: Outcome (ground), UI/Design/Platform (basecamp), State of Mind (summit), Personas (jetstream), Behavioral Principles (satellite). Aim for Summit & Jetstream
@brooksbell
#Opticon18
How do we ask WHY (in experimentation)? Get to the right ALTITUDE. Not too high, no detail; not too myopic, that it isn't transferable.
@brooksbell
#Opticon18
Why should we ask WHY (in experimentation)? LASTING customer insights. Whomever owns the narrative wins.
@brooksbell
#Opticon18
Why are we afraid of asking WHY (in experimentation)? Fear. Hundreds of unprovable possibilities. We really don't like being wrong. If it works, who cares?
@brooksbell
#Opticon18