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"Obsession" star Inde Navarrette says Gen Z moviegoers do not want corporate slop in movies: “Gen Z just wants to go to something that they don’t feel like they’re being sold. Maybe we are tired constantly of having ads in movies or production placement and all of these things. We understand it’s fundamental. We grew up with commercials that are fun that we still quote like State Farm and Aflac. It’s kind of fun. But we don’t want to be sold. We want original stories. Just because we’re living in the time of technology doesn’t mean we’re not living a human life or feel human experiences. We went originality and we want to feel.” (via The Kyle Buchanan Show) variety.com/2026/film/news/i…

Alfred Hitchcock, a master of cinema, once said: “For me, a film is 99% finished with the screenplay… Sometimes, I dream of an IBM machine in which I’d insert the screenplay at one end, and the film would emerge on the other end complete and in color.” He not only dreamt of what super intelligence is today… But he likely also knew the etymology of the word “cinema”, which literally means “to write movement”. Once you realize that your human-made script is cinema in itself… Any tool you use to bring it to life (including AI) doesn’t make it any less cinematic than any other artist using a different tool to do it.