Madison

i’ve never wanted to build just “content” i’ve always been more interested in creating things that feel immersive, emotional, and human that’s really what moonbeam studios is built around themoonbeamstudios.com [email protected]

q4 brands keep running the same gifting ad. i wrote three concepts i would film instead and the reason behind each one, which is basically how i think through any brief.

the brief said film it casually. casual usually means more prep, not less.

when the gym showed up in my content nothing big happened, and it stays in anyway because it's the one thing that's just mine. which routine do you keep in

the b-roll clip i almost didn't use ended up being the top variation at 790K views, and 1.45M+ across six variations. what's the clip you almost didn't send

the raw clip i filmed for one of my ads was 25 seconds and the version that went out was 11. what's the first thing you cut when a take runs long

the most believable word in my ad is "unprompted." my mom said she's sleeping better without anyone asking her to, and that did more than any percentage i could've put on screen

"love it!! just one small change" is the scariest sentence in ugc and i will not be taking questions

made one black friday ad for a client last year with three different openers and only reshot the first few seconds. same body, different hooks. if your bfcm plan is one ad and a discount code you're not really testing anything

nobody tells you how much of ugc is stomping through puddles in october so a shoe ad looks believable

a discount is not a hook. it's the reason to buy today, not the reason to watch. lead with the person and let the percentage come second

made an ADHD ad where the brand doesn't show up until the last 3 seconds. 63K+ views, 61K of them on tiktok and only 1.8K on instagram. same exact video. with something this personal people scroll the second it feels like a pitch, so you earn it first

talking to my phone in an empty room for 3 hours is a real job and i will be defending this at every family dinner

the ad is 30 seconds. the setup before it is an hour and none of it makes it on camera

tiny freelance mishap of the week: my edits keep exporting with a blank screen between the hook and the body and a long black screen at the end. I'm fine. everything is fine.

UGC example: a minimal narration color-change demo.based on the analytics, people watched most of it, so the body worked. the opening was the weak spot, so that's what gets tested next. always iterating and optimizing

september was an absolute crash out month. didn't feel like myself at all. october is a pumpkin spice chai and being nicer to myself

i’ve officially broken up with my external mic and am fully committed to just my iphone mic

monday to-do list: draft the socials, film a brand video, edit concepts and submit. that's the whole job

stopped negotiating my rate down for "exposure." if a brand can't pay for the work now, they don't get a discounted version of it

happy Q4 i’m ready for work! #ugc #ugccreator