
Developers of Virtual Adviser, an advanced prospect capture platform. Leaders in internet advertising management, and website optimization. #HigherEd
Victoria, BC, CA, V9C 0C3
Joined September 2013
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Heading to Ottawa for #NACC2026! 🇨🇦
Catch Saj & Sterling on Mon, Oct 26 (Stream #4): What Prospective Students Are Asking AI About Your School, and How to Show Up.
Then find us at Booth 21! #EnrollmentMarketing
Heading to #AACS2026 in Las Vegas, Oct 22–24! 🎰
Swing by Booth #406 for a free 10-min website audit, live AI agent demos, and a chance to win a Shark FlexStyle 💨
See you there! #EnrollmentMarketing
More leads didn't grow MSCT's enrollment. A better admissions process did.
- Starts up 21.7%.
- Summer starts nearly doubled.
- Drop rate cut by more than half.
Here's how they did it: hubs.li/Q04zd9BJ0
"We have to be high tech, but we have to remain high touch." – Maggie Zaman, MSCT
Define the process first, then automate. MSCT did, and cut its drop rate from 43.6% to 18.4%.
How: hubs.li/Q04yQPfK0
We’re heading to #CAPPS26 in San Diego!
Visit Saj at Booth #28 for a free 10-minute website + SEO audit with real, actionable feedback. No pitch.
🎧 Plus, stop by for a chance to win AirPods Pro!
See what 10 minutes of fresh eyes can do for your enrollment.
Same traffic. A site that finally converts.
In one quarter, MSCT turned a 9% traffic bump into 43% more prospects and 88% more bookings.
Maggie Zaman shows how, live with Shane Sparks.
📅 Sept 22 · 1 PM EST
Save your seat 👉 hubs.li/Q04wkG0f0
Your next start is coming, ready or not.
Sign before that date and your first 50 student prospects are free. Not a discount. A head start.
Tell us your start date and we map the fastest wins.
hubs.li/Q04w7KjN0
Your enrollment dashboard is lying to you.
That low enrollment rate could mean you're attracting the wrong prospects. Or losing the right ones.
They look identical. They need opposite fixes.
We built a 4-step diagnostic to tell them apart: hubs.li/Q04tj1VF0
The most useful moment in our AI admissions webinar wasn't a stat. It was a mistake.
Brighton's agent went subtly off-brand early on. Justin Hinchcliffe had to call the prospect back and apologize.
A line in the prompt isn't enough.
Read the recap hubs.li/Q04rsvxl0
Of every 100 leads your school generates, how many actually enroll?
Most schools can't say. We looked at 34 schools: the median enrollment rate was 5.6%, but inside a single industry, schools ranged from under 1% to over 13%.
Free report: hubs.li/Q04szXh20
We're headed to #CSPEN in Austin, TX (Aug. 10–12)!
Join our session: Improving Lead Quality Without Sacrificing Volume Learn practical strategies to attract higher-quality prospective students while maintaining lead volume.
See you there!
#HigherEd #Admissions
64% contact rate. 78% booking rate. 2,200+ leads. Zero first-touch calls.
That is Brighton College running an AI admissions agent at the top of the funnel.
How? Speed. Every lead reached in ~60 seconds, nights and weekends included.
The full breakdown: hubs.li/Q04rvbWN0
We’re heading to FAPSC in Orlando, August 5–7!
Join our session, “The Leaky Bucket Problem,” for a practical audit of your marketing, website, and admissions systems, plus the pros and cons of AI tools.
We’d love to connect!
#FAPSC #EnrollmentMarketing
Live demo: July 15. See ConnectIQ, the AI Admissions Agent built to fix your connect rate, handle voice, SMS, and email outreach in real time.
Hosted by Justin Hinchcliffe & Saj Butt
📅 10 AM PST / 1 PM EST Register: hubs.li/Q04pmtsS0
#AIinAdmissions #EnrollmentGrowth
64% lead reach. 78% qualified prospect conversion. 2,200+ leads. That's Brighton College running AI admissions at full speed. Justin Hinchcliffe breaks down both pilots live on July 15.
📅 July 15 | 10 AM PST Register: hubs.li/Q04nYsQr0
#AIinAdmissions #HigherEd
"Don't get comfortable doing it the old way. It's not necessarily the best way. We certainly found that one out." Graham Anderson, COO, IBI
54% more paid leads in a quarter. Triple the organic volume. A 5th campus on the way. → hubs.li/Q04myY6l0
IBI came to us with multiple systems, fragmented data, and no clear view of what was actually driving enrollments.
18 months later: ↑ 54% paid lead growth in one quarter ↑ 3× organic lead volume ↑ 3 campuses → 4
The full story: hubs.li/Q04lSs930
Headed to the Career Education Convention? We'll be the first faces you see. 👋
Find Enrollment Resources at the welcome desk + our booth, June 22-24 in Cleveland.
✅ Free 10-min website + SEO audits
🎧 Win a pair of AirPods Pro
Stop by. Real feedback, no pitch.
#CECU2026
Most schools don't have a lead volume problem. They have a fit problem.
Join us at #CECU2026 in Cleveland: "Improving Lead Quality Without Sacrificing Volume."
🗓 Wed June 24, 10:10 AM, Innovation Hub 1
20+ years of CRO lessons, in one session. Bring your hardest questions.
We're heading to CCO Annual Conference in Etobicoke, May 27–29! 🎓
Catch @ShaneSparks on a panel — Recruitment Marketing Best Practices, Room L3 West, 4:00–4:45 PM.
Let's talk enrollment. See you there!
#CCO2026 #CareerCollegesOntario #CareerEducation

















