Marek Unt (@mrknt) header
Marek Unt (@mrknt) profile picture

Marek Unt

@mrknt

PR & marketing guy ➢ @boltapp @Skype @Wise ➢ Follow for tweets at the intersection of messaging and culture ➢ Free start-up PR advice at https://xitter.gq/t.co/CQmxI0ez1P

 Tallinn, Estonia
marekunt.com
Joined May 2008
  • Tweets1.6K
  • Following843
  • Followers1.1K
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Photo by Marek Unt (@mrknt)Photo by Marek Unt (@mrknt)Photo by Marek Unt (@mrknt)Photo by Marek Unt (@mrknt)Photo by Marek Unt (@mrknt)Photo by Marek Unt (@mrknt)Photo by Marek Unt (@mrknt)Photo by Marek Unt (@mrknt)Photo by Marek Unt (@mrknt)Photo by Marek Unt (@mrknt)
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Marek Unt retweeted
Marek Unt (@mrknt) profile picture
Marek Unt
@mrknt2 Feb 2021
1/ What’s the point of your funding round announcement? Hint: it’s not announcing your funding. A thread.
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The unlikely has happened. Finally, there's a solid startup marketing course + community available in the small language that is Estonian. Learn from the people that helped the likes of Bolt and Wise grow - @KarolaKarlson @mrknt @marelleellen and others gritpodcast.ee/
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Can relate.
Image from Marek Unt (@mrknt)
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If only journalists knew how much PR folks protect them from clients/executives & their (not-so newsworthy) whims. Keeping them at bay is like 35% of our job! Think your inbox is jammed with irrelevant stuff now? Imagine if we didn't control pitch frequency, content & context.
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Just wow...
Leah McElrath (@leahmcelrath) profile pictureLeah McElrath
@leahmcelrath16 Dec 2022
Journalists suspended from Twitter so far tonight: • @atrupar (WaPo) • @drewharwell (WaPo) • @rmac18 (NYT) • @donie (CNN) • @mattbinder (Mashable) • @micahflee (The Intercept) • @webster (freelance)
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So much to talk about in @atomico's latest State of European Tech Report - but this, this is good news 🌟 "Purpose-driven unicorns now account for 12% of all European unicorns" 🦄
Image from Patricia Allen (@_patriciallen)
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Marek Unt retweeted
Marek Unt (@mrknt) profile picture
Marek Unt
@mrknt28 Nov 2022
The ideal number of investor quotes in your funding press release? Between 0 and 1. (tbh leaning towards the lower end...)
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The ideal number of investor quotes in your funding press release? Between 0 and 1. (tbh leaning towards the lower end...)
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A reminder: the world doesn't care about your new product. It cares about its value to them. And value is personal. So know your audience and ask yourself, "why should they care?".
Image from Marek Unt (@mrknt)
Client: We figured we'll use Lorem Ipsum for the website hero until we're ready with the final design. Me:
Opportunistic messaging ftw 💪
Romain Dillet (@romaindillet) profile pictureRomain Dillet@romaindillet14 Nov 2022
Now that’s a Twitter bio pivot, @coinbase 👀👀👀
Image from Romain Dillet (@romaindillet)
Dear PRs trying to sell me PropTech stories: I am literally NOT interested unless there is a climate / net zero angle. The built environment is a massive CO2 emitter. Please do your homework…
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trained my tiktok algorithm to show videos that are so surreal you feel like you’re dreaming. here’s a thread of my favorites
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🚀 🇪🇪 Estonian-founded Yaga raises €2.2 million to take social e-commerce movement to emerging markets 🌍 Aune Aunapuu: "We are big believers in the circular economy, and it’s great to see thrifting come into fashion " eu-startups.com/2022/11/esto…
Estonian-founded Yaga raises €2.2 million to take social e-commerce movement to emerging markets |...

Estonian-founded Yaga raises €2.2 million to take social e-commerce movement to emerging markets |...

Impact-driven startup Yaga has just raised €2.2 million for its social e-commerce platform. The Estonian-born startup is on a mission to bring the digital

eu-startups.com
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I love engineers. As a communications person in tech, I've worked with many talented tech founders and leaders. But the most frustrating part of the job has been convincing them that some things don't lend themselves to a software engineering approach. Humans are messy. 🤷‍♂️
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Yaga (@yaga_za), a circular economy startup out of Estonia that wants to become the Vinted or Depop of Africa, has just raised $2.2 million. (via @tasjourno) businessinsider.com/pitch-de…
This secondhand fashion startup wants to become the Depop of Africa. Here's the 11-slide pitch deck...

This secondhand fashion startup wants to become the Depop of Africa. Here's the 11-slide pitch deck...

"I personally believe that sustainability and sustainable fashion will spread all over the world," Yaga CEO Aune Aunapuu told Insider.

businessinsider.com
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"I personally believe that sustainability and sustainable fashion will spread all over the world," she (Aune Aunapuu @tulekera) told Insider. "The west – Europe and the US – is just leading the trend." 🚀
Marek Unt retweeted
LMC (@laurenmyersc) profile picture
LMC@laurenmyersc5 Nov 2022
🫡💙 Why Sunsetting the @TwitterComms team is shortsighted. A thread 🧵 and a love letter.
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This is fine. 🔥
Kurt Wagner (@KurtWagner8) profile pictureKurt Wagner@KurtWagner84 Nov 2022
It sounds like Twitter’s PR/comms team — which was maybe ~80-100 people — is down to just two people after layoffs today….
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I mean, it's not crazy.
David Perell (@david_perell) profile pictureDavid Perell
@david_perell20 Oct 2022
Just spoke to the CEO of a $350 million company, who said: "I won't promote somebody to a strategic leadership position unless they're a good writer."
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These 11 leadership lessons took me a decade to learn. You get them here in 2 minutes:
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