Natalie Stewart

With Google sunsetting Universal Analytics next year, now is the time to plan your migration to Google Analytics 4. Luckily, we’ve put together a framework you can use to get started to make the switch. hubs.ly/Q016GMR50

The #metaverse is all the rage right now. But what does it mean for B2B #marketers? Here’s what you need to know: hubs.ly/Q016c3Jb0

Tech leaders are betting big on the #metaverse. What can #B2B marketers do now to avoid falling behind? Yashar Behzadi of Synthesis AI discusses with us on a new #LayOfTheBrand podcast 🎧! hubs.ly/Q01684y_0

If you’re looking to improve your ABM strategy, you won’t want to skip step 5: merrittgrp.com/mg-blog/abm-a… #ABM #b2bmarketing

More #healthtech companies are looking to collect their own #data, but not all research is created equal. Our latest blog shares 8 tips for developing high-quality, media-friendly research reports. hubs.ly/Q013M_Wp0

Do you know where all of your referrals are coming from? Whether they’re online or offline, #darksocial is playing a role. Learn how to harness the power of interaction as part of your #B2Bmarketing strategy. hubs.ly/Q012ZdZy0

#B2B companies generate 2x more revenue from organic search than from any other channel. Could your core web vitals metrics be eating away at profits? hubs.ly/Q012ylRC0

#HappyHolidays! ⭐ Wishing everyone safe and joyful celebrations.

Merritt Group #B2B & #B2G marketing prediction #3: Public Relations: #Automation will continue to transform PR measurement. Real-time #data will empower PR teams to demonstrate business impact to the C-suite. Learn more: hubs.ly/Q0111s5m0

Merritt Group #B2B & #B2G marketing prediction #2: Content & Creative: Marketers, meet the #metaverse. The concept has exploded since Facebook’s rebranding announcement — and is only set to expand in 2022. Read our #blog to learn more: hubs.ly/Q0111BwQ0

ICYMI: Merritt Group and @NoVaTechCouncil's recent panel of top B2B #mtkg leaders shared key considerations when accessing shifts in marketing strategies and business priorities going into 2022: @SamsungDisplay @telosnews @Microsoft @iamAible hubs.ly/Q0110Kyw0

Welcome to Merritt Group’s 7 #B2B & #B2G marketing predictions for 2022! Prediction #1: Performance Marketing: It’s time the B2B customer experience catches up. Head to our #blog to learn more about research on online buying: hubs.ly/Q0111rTs0

Is your marketing organization ready for what’s to come in #marketing and #PR next year? We’ve put together our top 2022 predictions — from #digitalmarketing & #contentmarketing to #cybersecurity & #healthtech. Check it out: hubs.ly/Q010z5f50

There’s no better day to give back to your community than #GivingTuesday. Today, help become part of the solution to ending childhood hunger. Donate to @NoKidHungry through our #MerrittMerrython link: hubs.ly/Q0101HZ80

‼️ATTENTION ALL FORMER MGers! Merritt Group is matching the registration costs in donations of the first 50 MG alums who sign up for #MerrittMerrython. Pay $25 to register, and we’ll donate $25 to @NoKidHungry! Sign up today, and come get merry with us! hubs.ly/H0_m2SS0

Increasingly misused in #marketing and #PR, #artificialintelligence has become a bit of a #healthcare buzzword. Check out our latest blog for how to sharpen & boost your company’s healthcare #AI message in 2022: hubs.ly/H0-YkkL0

Lace up your sneakers! #MerrittMerrython is back. For the 2nd year, Merritt Group is hosting a virtual charity run during our Merry Week of Giving to support @nokidhungry! The event will take place the week of Dec. 6. Register today & help spread the word! hubs.ly/H0-tNfc0