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Starting 2026 hunting a new challenge
2025 wins:
🏆 Award-nominated podcast launch
🏆 3x Spotify Wrapped distinctions in 4 months
10+ years scaling sports media, tripling watch time & 1200%+ revenue growth
DMs open for senior Content/Video roles
#SportsMedia
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The 'spray and pray' model for sports content is dead.
Data is no longer a reporting tool, it’s central to creativity.
If you aren't using real-time audience sentiment to pivot your formats, you're just making expensive noise.
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Algorithms are now too smart for manufactured engagement.
The best producers right now aren't just AV guys, they’re storytellers who know how to read a retention graph.
Volume is a vanity metric; organic loyalty is the only currency that lasts.
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Saw this first-hand at GRV Media. Scaling a community from 0 to 3,000+ subs isn't luck. It’s data-underpinned creativity.
Fans have evolved. Most production workflows haven't.
sportindustry.biz/news-categ…
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Proper Sports Media’s acquisition of @Score90_ isn't just a business deal. It’s a signal that the industry’s centre of gravity has shifted.
Here are shifts every producer must watch👇🧵
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Younger fans value access and raw energy over high-gloss studio aesthetics.
The challenge for producers is how to maintain professional standards and narrative structure without killing that social-first, high-energy soul.
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After 10+ years in sports media, from print newsrooms to award-nominated football podcasts, it’s clear: we are no longer content creators, we are attention managers
sportindustry.biz/news-categ…
#sportsmedia #production #ContentStrategy
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Four months in and @BeyondBackFour has been recognised with three badges in #SpotifyWrapped: A 2025 Binged Show, A 2025 Marathon Show and A 2025 Instant Hit Show
Thanks to @SamHomewood, @clattenburg1975 & @KieranMaguire, plus @GraemeBailey, our special guests and our audience
Who is the Premier League G.O.A.T.?
@clattenburg1975, @KieranMaguire, @SamHomewood & @jamesvictorb lock horns in the ultimate football debate.
Which legend wins?
#premierleague #football
youtu.be/GPrv5jp0XIU
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Ned Keating retweeted
Why Jude Bellingham must start for England at World Cup 🏆
Catch more from @nedkeating on Beyond The Back Four podfollow.com/beyond-the-bac…
#england | #worldcup
Ned Keating retweeted
Who gets in Thomas Tuchel’s England squad for the 2026 World Cup? 🏴⚽
@SamHomewood, @jamesvictorb & @nedkeating go position by position — Pickford, Bellingham, Foden, Trent & more
🎧 podfollow.com/beyond-the-bac…
📺 youtu.be/-kHxhQ9totM
#england | #worldcup
October = record month for @BeyondBackFour 🎙️
✅ 1,500 subscribers and counting
✅ Continued expert insights from @clattenburg1975, @KieranMaguire & @GraemeBailey, led by @SamHomewood
✅ Exclusive with @ALANMYERSMEDIA - 30+ years in sports media meeting royalty & Presidents
From The Queen to George Bush 👑⚽️
@ALANMYERSMEDIA joins @SamHomewood and @GraemeBailey to share his wildest stories from 30 years in football journalism
🎧 podfollow.com/beyond-the-bac…
📺youtu.be/29N4qF27ClM
#FootballPodcast | #PremierLeague | @tbrfootball
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While we’ve had some great episodes so far (if I say so myself 😅), this has been my favourite to produce
Absolutely fascinating insight from Mark Clattenburg and a great voice to have on the show 🗣️
VAR was meant to fix football. @clattenburg1975 tells Beyond The Back Four why it’s become chaos — and how to fix it. ⚽🔥
🎙️w/ @SamHomewood, @KieranMaguire and @GraemeBailey
🎧 podfollow.com/beyond-the-bac…
📺 youtu.be/7Fzv7pH4dQQ
#VAR #PremieLeague #Football
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A great way to launch our new podcast with a guest as brilliant as Danny 🎉
🚨 New episode
Premier League winner @dannysimpson talks:
📝 How Gary Neville negotiated his Man Utd contract
🤩 Looking up to Ashley Cole
🤯 How he nearly left Leicester before title win
⛓ linktr.ee/beyondthebackfour
#mufc | #premierleague
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Ned Keating retweeted
🚨 NEW EPISODE w/ @SamHomewood, @KieranMaguire, @GraemeBailey and special guest @dannysimpson
✅ Mainoo future in doubt at Man Utd
✅ Arsenal unveil £67.5m Eberechi Eze
✅ Chelsea hit West Ham for FIVE
📺 youtu.be/UQm-3HeIGN4
🎧 shows.acast.com/beyond-the-b…
Ned Keating retweeted
Introducing Beyond The Back Four - your new go-to football podcast 🎧
Join @SamHomewood, @clattenburg1975, @KieranMaguire and @GraemeBailey for new episodes every Monday and Wednesday
🌴 linktr.ee/beyondthebackfour
🧵 And here's what you can expect from the panel
Ned Keating retweeted
⏲️ 60 seconds per club. 6 clubs. 1 stopwatch.
⏳@graemebailey runs through what Arsenal, Chelsea, Liverpool, Man City, Man United & Spurs STILL need before the transfer window slams shut
📺 Watch here: youtu.be/O76kjFSCmqA
#PremierLeague #Transfers #DeadlineDay
Ned Keating retweeted
🚨 New episode 🚨
Díaz out, Isak in at Liverpool? 👀
Gyökeres finally signs for Arsenal 🔴
Plus: outrageous Hot Takes — one has Haaland under 20 PL goals 👇
🎙️Join @nedkeating, @GraemeBailey, @Adam___Williams & @calciolovesjack
📺 Watch: youtu.be/c2Ezv-G8lTQ
Ned Keating retweeted
💰 Chelsea’s £85m Club World Cup windfall explained!
🔴 Arsenal closing in on Viktor Gyokeres as their new No.9.
🗣️ Mark Clattenburg opens up on refereeing the Club World Cup + VAR’s future.
🎧 New episode out now!
Watch 👉 youtu.be/XBafMq6i9Wk







