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Managing Director, HALDAR & CO. Games strategy & capital, Las Vegas. EP on 007: Everything or Nothing and Unreal Tournament. Opinions expressed here are my own.

Las Vegas, NV
Joined February 2008
Photo by neilsf (@neilsf)Photo by neilsf (@neilsf)Photo by neilsf (@neilsf)Photo by neilsf (@neilsf)Photo by neilsf (@neilsf)Photo by neilsf (@neilsf)Photo by neilsf (@neilsf)Photo by neilsf (@neilsf)Photo by neilsf (@neilsf)
Every week I track where the money in games and Hollywood is actually moving: rounds, M&A, and the entertainment deals around them. The Burndown is free. Subscribe before the next edition lands in a few hours: insights.haldar.co
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To those who serve, thank you.
If someone asks you how much a single family's life is worth to the United States Navy, tell them the exact price: ten million dollars of steel. On April 29, 1975, as Saigon fell, a tiny two-seat wooden-and-fabric Cessna plane with almost no fuel left circled desperately above the American aircraft carrier USS Midway. Inside that tiny cockpit, a father named Major Buang-Ly had crammed his wife and five small children, including a baby. He scribbled a note on a map, wrapped it around his pistol so it would not blow into the ocean, and dropped it onto the carrier deck. A young American sailor picked up the crumpled paper and ran it up to Captain Lawrence Chambers. The note read: "Can you move these helicopter to the other side, I can land on your runway, I can fly 1 hour more. Please rescue me. Major Buang, Wife and 5 child." The flight deck of the USS Midway was completely jammed from bow to stern with military helicopters. A Cessna has no tailhook to catch carrier wires, and its pilot had never landed on a ship in his life. By every military regulation, Captain Chambers had been in command for only five weeks. Throwing millions of dollars of U.S. government aircraft into the sea without permission from Washington could end his career in a court-martial. Chambers looked up at the tiny plane circling in the wind with five children inside. He did not call an accountant in Washington. "Clear the deck," the captain ordered. Hundreds of young American sailors in yellow and green jerseys ran to the edge of the ship, put their shoulders against massive Huey helicopters, and shoved ten million dollars worth of machinery straight off the cliff into the South China Sea. Captain Chambers turned the giant carrier into the wind at twenty-five knots. The tiny Cessna came down, bounced once on the steel runway, and rolled to a safe stop with feet to spare. When the cockpit door opened and five small children stepped out onto the deck, three thousand American sailors roared so loud it drowned out the engines, and immediately passed around a hat to collect cash for the family's new life in America. When the math says a child's life is too expensive, an American throws the math into the ocean.
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🚨BREAKING: TMZ reports that North Korean leader Kim Jong Un is dead
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The Burndown No. 2 is out: Q3 games M&A hits $57.8B, Tencent backs Flow Games. And I couldn't wait on THE BURN Stage 1-2: Where Has the Money Gone? Lands Thursday. Venture wants the one hit. Private capital is roughly nine times bigger. One list: insights.haldar.co
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The Burndown No. 2 lands tomorrow: my weekly read on where games and entertainment meet capital markets. This week: Q3 games M&A hits $57.8B, Tencent backs Flow Games, and more. Subscribe: go.haldar.co/burndown-li
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The future of Steam looks a lot like YouTube.
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neilsf retweeted
A lesson for anyone making a game: a 7-year-old indie shooter that had 37 players last month hit 174,886 players on steam this weekend. What did it do differently? it just turned on trading cards and the bots showed up to farm them.
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I couldn't wait. THE BURN, Stage 1-1 was supposed to drop Thursday. "The AI Boogeyman Is Real" is too good to sit on, so it lands in inboxes in a few hours, this morning. AI isn't coming for games someday. It's already on the job, it just doesn't show up in headcount. And yesterday, Epic told its Disney team to go "AI first." One thing. Torn apart. Subscribe free at go.haldar.co/burn-x (you'll get the main The Burndown weekly too). Opinion only, not investment advice.
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The people who steal and pirate from game makers cannot then also be against using AI in actual game production. Over the last week+, modders have used AI to find exploits in the PlayStation 5 software kernel, allowing for the device to be "jailbroken". A PS5 can now play games from PS2, access a third-party games store, and efforts are underway to include PS3 game play and potentially play PC games on a PS5. In parallel, an AI-run project is remapping PS5 OS libraries onto a PC so that PCs can play PS5 games. Hardware doesn't feel like a moat these days.
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Two months until @TheGameAwards We are all working incredibly hard behind the scenes to get ready for December 10.
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Steam hit a new all-time record today with 43.5 million concurrent users.
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AI in games isn't a someday problem. It's on the payroll, just not on the org chart. That's Thursday's first issue of THE BURN, my new biweekly opinion letter. It comes with The Burndown, my weekly on games capital markets. No. 1 is out now. One list: insights.haldar.co ゲーム業界のAIは「いつかの話」ではありません。もう現場で働いています。 隔週のオピニオンレター「THE BURN」を始めます。創刊号「The AI Boogeyman Is Real」は10月15日(木)配信。週刊のゲーム資本市場レター「The Burndown」(No. 1配信済み)と同じリストで届きます。 insights.haldar.co
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Hood Warfare 2. On Steam. Built with vibecoded AI.
The first vibecoded game to actually sell well on Steam If it makes over a million dollars every U.S. studio and indie dev will silently switch over to AI regardless of the complaints
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This is largely spot on.
Dusting off this tweet from April because this gap in shared understanding of LLM capability is *widening*. It's now less "two groups of people speaking past each other" and more a sharp funnel. - Napkin math somewhere around 6B people (~75% of the population) have barely come in contact with LLMs at all. - Around 1-2B (~20%) are casual and infrequent users of free-tier ChatGPT-like products. This group sees derpy chatbots and treats them a bit like a better Google search, a writing aid, or etc. Maybe an agent tries to book you a flight. I have non-tech friends who (reasonably, imo) say they have not much use for it at all. Even many professionals outside of math&code are in this tier. For example, execs and many other functions spend a lot of their time talking to other people, so while they understand what is happening intellectually, it is still second-hand and a bit abstract. - Now we get to professional use of frontier-grade LLMs in math&code. Somewhere around 20M people (0.2%) see first-hand that large, complex projects that used to take them weeks/months can now be completed by agents with a prompt. Building apps, copying apps, translating apps, decompiling apps from binaries... This has all happened very quickly and recently - less than 1 year ago, I was writing code manually by hand, typing memorized computer code commands into a code editor character by character, occasionally pressing Tab to autocomplete a little chunk of code. - And finally we get to the ~5,000 people (~0.00006%) with access to frontier-grade systems internally. The external world has seen the preview. It looks like swarms of thousands of agents collaborating over weeks on software mega projects: minting zero days, running cyber attacks and defenses at machine speeds, discovering new science, advancing the frontier of mathematics. Things that would have taken top professionals in the industry years of work. Meanwhile, human review and comprehension are starting to fall behind. For example, people are still involved in the "archeology" of the OpenAI-HF incident from many months ago. Mathematicians may be poring over the 722 manuscripts on frontier mathematics for a while. The funnel is driven by a combination of factors: 1. The impact scales with ambition, problem size, and horizon. A question with a paragraph answer barely stresses the system. You need a reservoir of big, difficult problems that you really care about. This aspect drives the consumer / professional dimension of the funnel. 2. The jaggedness of the system (which I have written about a lot separately). Capability peaks in domains that are digital, verifiable and economically valuable. This is because LLM capability emerges from reinforcement learning on verifiable rewards on a curated environment mixture driven by revenue potential. This aspect primarily drives the area (e.g. math&code) dimension of the funnel. 3. Access. Free-tier, paid-tier, internal. So this is the weirdness of the moment. The general public has mostly not interacted with these systems. When they have, it looks like a derpy chatbot. The majority of professionals still see only a modest uplift. And a small sliver of professionals are experiencing the vertigo of the curve going vertical. And it is all happening at the same time.
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This is your last chance. After this, there is no turning back. You take the blue pill, the Dot. The story ends. You wake up in your bed and believe whatever you want to believe. A cute beret. Memories you can't open. One company's models. I'll handle everything. You take the red pill, the Grok Bot. You stay in Wonderland, and I show you how deep the rabbit hole goes. Routines. Bots that work together. And now, the best model for every job. Claude Opus 5.5. Midjourney. Suno. Remember. All I’m offering is the truth. Nothing more.
🤖 Made with AI
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It has taken me exactly 1 week to go from “I guess I will try Grok Bots” to having daily stand ups with my Grok Bot Chief of Staff and actually co-working with my fleet of bots to get complex work done in parallel. I don’t know how to not work like this anymore.
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My new newsletter, The Burndown, launches tomorrow: a weekly read on where games and entertainment meet capital markets. No. 1 covers Skydance closing WBD, Xbox launching XP, and Gardens raising $35M+. Subscribe: insights.haldar.co
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Before you pick a platform, ask how your audience actually pays. Premium, free-to-play, and ad-supported are three different businesses, and each store already leans toward one of them. linkedin.com/feed/update
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Most games ship two or three years after the platform call gets made. Build for how a store works today and you may be building for a platform that has changed its mind by launch. Audience first, then monetization, then platform: linkedin.com/feed/update
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