NewzDash is a News & Editorial SEO tool that helps publishers and news sites boost their visibility and traffic in Google Search Top Stories and Google News.
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Joined April 2015
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๐ฐ ๐ก๐ฒ๐๐ ๐ฆ๐๐ข ๐บ๐๐๐ต๐ (๐ฎ๐ป๐ฑ ๐จ-๐๐๐ฟ๐ป๐) ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฟ๐.
Newsrooms have their own SEO controversies through the years: myths that refuse to die, plus a couple of times Google changed its mind.
โ "News sitemaps don't matter anymore." They're still in Google's docs: articles from the last two days, up to 1,000 per sitemap.
โ "Discover is random." It isn't. It's an extension of Search.
The authorship idea didn't die, by the way.
๐๏ธ ๐ก๐ฒ๐๐๐ฟ๐ผ๐ผ๐บ๐ ๐๐ฒ๐ฟ๐ฒ ๐ฑ๐ผ๐ถ๐ป๐ด "๐๐๐ข" ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐ถ๐ ๐ต๐ฎ๐ฑ ๐ฎ ๐ป๐ฎ๐บ๐ฒ.
I've done news SEO for 20+ years. Every new AI search playbook keeps "discovering" what good newsrooms already do:
โ Bylines that lead to real author pages.
โ Sourcing readers can check.
It always was.
๐๐ผ ๐ง๐ต๐ถ๐ ๐๐ฒ๐ฒ๐ธ:
โ Click 10 random bylines on your site. Each one should land on a real author page.
โ Pick one story you updated this month. Can a reader see what changed?
โ List your core beats and find the gaps.
๐ช๐ต๐ฒ๐ป ๐ถ๐ ๐ฐ๐ผ๐บ๐ฒ๐ ๐๐ผ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ, ๐บ๐ฎ๐ธ๐ฒ ๐๐๐ฟ๐ฒ ๐๐ผ ๐ผ๐ฝ๐๐ถ๐บ๐ถ๐๐ฒ ๐ณ๐ผ๐ฟ ๐ต๐ฎ๐ฝ๐ฝ๐ถ๐ป๐ฒ๐๐!
Hat tip to Damien Andell, who spotted three new Google job posts in search personalization on Oct 27.
๐๐ผ ๐ง๐ต๐ถ๐ ๐๐ฒ๐ฒ๐ธ:
โ Pick the topics and entities you want to be known for, and publish on them consistently.
โ Aggregate your Discover traffic by entities and categories, identify what works, and what needs improvement. This is how we do it at GDdash bit.ly/4Bzt9rW
๐ฐ ๐ก๐ฒ๐๐ ๐ฆ๐๐ข ๐บ๐๐๐ต๐ (๐ฎ๐ป๐ฑ ๐จ-๐๐๐ฟ๐ป๐) ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฟ๐.
Newsrooms have their own SEO controversies through the years: myths that refuse to die, plus a couple of times Google changed its mind.
โ If you want more tips like this, ๐๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ to our weekly News SEO Digest: bit.ly/4zcb8Oz
The authorship idea didn't die, by the way. Google still "strongly encourages" accurate bylines, and recommends author markup in Article structured data.