Noah Fram-Schwartz (@nframschwartz) profile picture

Noah Fram-Schwartz

@nframschwartz

Founder @meetglimpse. I tweet about consumer behavior, under-the-radar business opportunities, & creative ways to leverage data

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meetglimpse.com
Joined September 2015
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Photo by Noah Fram-Schwartz (@nframschwartz)Photo by Noah Fram-Schwartz (@nframschwartz)Photo by Noah Fram-Schwartz (@nframschwartz)Photo by Noah Fram-Schwartz (@nframschwartz)Photo by Noah Fram-Schwartz (@nframschwartz)Photo by Noah Fram-Schwartz (@nframschwartz)Photo by Noah Fram-Schwartz (@nframschwartz)Photo by Noah Fram-Schwartz (@nframschwartz)Photo by Noah Fram-Schwartz (@nframschwartz)Photo by Noah Fram-Schwartz (@nframschwartz)
Google has the equivalent of more than 500k full-time employees working for free—and you’re one of them 👇🏼
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So proud of our team! They’ve spent the last year working their butts off building the V2 of our trends platform. Launched it today on Product Hunt and we’re number 2 right now, help us get to number 1! producthunt.com/posts/google…
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The death of the screensaver, AIM, Napster… What was your favorite part of the early web that now only exists in nostalgia?
Image from Noah Fram-Schwartz (@nframschwartz)
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P&G accidentally made billions selling Crisco, their butter alternative Sometimes the best ideas happen by accident Here’s the story of how two unwitting brothers-in-law accidentally created a multi-billion dollar business conglomerate 👇🏼
Image from Noah Fram-Schwartz (@nframschwartz)
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They send samples to food scientists and hospitals then later advertise the fact that hospitals and schools use it. They also embark on a massive campaign to put out cookbooks with recipes that call for Crisco—making it seem like a pantry staple.
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Since then, Crisco has brought in tens of billions of dollars. But remember… sometimes the best thing to start with is what you know. Even if that’s candles and soap.
A new water bottle startup is making > $100M/yr selling flavored water that isn’t actually flavored...
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The bottle has a scented ring around the lip that fools users’ senses into thinking the water tastes great, just cause it smells great. The brand says, “good taste doesn't need sugar.” It’s called Air Up and it’s exploding in popularity—up >500% YoY. Brilliant.
Image from Noah Fram-Schwartz (@nframschwartz)
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They buy UHT milk (ultra-high temperature) which has a 6-9 month shelf life.
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It’s made by momentarily heating milk to a high temp to sterilize it. The process has helped milk penetrate into new markets. Milk’s adoption in China, for example, is growing at a higher rate than ever before in part because of UHT milk.
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Similar to how battery-powered devices are extra popular in places with intermittent electricity, shelf-stable goods can become popular in places with initially unreliable or unavailable infrastructure.
If you live in the US, you probably don’t know that most of the rest of the world doesn’t buy refrigerated milk…
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Whoa. 1 in 8 American adults have worked at McDonald’s.
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70% of US small businesses are owned & operated by a single person
Image from Noah Fram-Schwartz (@nframschwartz)
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A 1-cent coin from 1793 sold for $1.38 million in 2012. At first, it sounds incredible until… …you realize it's an annual return of less than 9%, roughly the same ROI as the stock market.
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Whoa. Samsung accounts for ~20% of Korea’s GDP
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The next time you get pulled over for speeding, remember that the US’s first national speed limit (1973) was the result of an oil crisis, not for safety.
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