nick crompton

Can’t believe I’m posting for the first time since leaving Team 10 to comment on Justin’s Coachella set lol… Anyone calling it lazy is missing the business. He sold his publishing and artist royalties to Hipgnosis in 2023. UMG owns the master recordings. Every minute he spends performing the old catalog is a minute he's putting in work for other people's royalty checks. Playing the YouTube videos costs him nothing. No band, no backup singers, little production. Fans still get records like Baby, Sorry, Beauty and a Beat, and Never Say Never. All the nostalgia, none of the overhead. He saved his actual performance for Swag, which is the era he owns. He also got discovered uploading videos to YouTube as a kid. A laptop on the main stage is the most intimate, on-brand, and authentic thing he could've done. And he's in a completely new chapter doing it the way he wants. No Scooter, new team, new business structure. Full control for the first time in his career. If you didn't like it, you're just not a Belieber 🤷🏼‍♂️