Nick Ayala

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A free discount teaches them your first price was a lie. Part five. The last conversation. They are ready to sign, and right there at the finish line they ask you to take something off. Never just give it. A discount that costs them nothing teaches them your first number was a

When a friend cancels on you for the third time, don’t get mad and don’t chase. Send this: “All good, man. Next one’s on you, just tell me when.” Then actually stop. You handed him the friendship undamaged. What he does with it is the answer. Send this to somebody tired of

Everybody wants more reach. But how many people actually test what they’re posting? Trial Reels have been a big part of my Instagram growth. I get to see what connects with a new audience instead of guessing. And Facebook? People keep overlooking it while we’re using the

When a client says “the other guy will do it cheaper,” never match it and never trash the other guy. Here’s what I say: “He might be right for you. But let’s make sure you’re comparing the same job. Here’s what’s in my number.” If the cheaper guy was the answer, they’d have

The most expensive thing a business owner gives away is his free advice. Can I pick your brain for ten minutes. Ten minutes becomes an hour, and he gives away what he charges real money for. He already got it, for the price of a sandwich. Save this for the next pick your brain

The most expensive thing a business owner gives away is his free advice. Can I pick your brain for ten minutes. Ten minutes becomes an hour, and he gives away what he charges real money for. He already got it, for the price of a sandwich. Save this for the next pick your brain

I was the emergency plan for everybody I love. It almost cost me more than they’ll ever know. You get so good at being the answer that you forget you’re allowed to have questions. So I picked one person who gets the real answer. Just one. Pick yours this week. Send this to him.

Most owners are not overworked. They are just the cheapest employee they have. Twenty dollar an hour work, done by the one man in the building whose time is worth the most. It is hiding, because the work only he can do is uncomfortable. Send this to an owner who does everything

Most owners are not overworked. They are just the cheapest employee they have. Twenty dollar an hour work, done by the one man in the building whose time is worth the most. It is hiding, because the work only he can do is uncomfortable. Send this to an owner who does everything

My kid asked me how much money I make. Don’t give them a number. There’s something better: “I make enough to take care of what we need, some of what we want, and to help people. Want to see how I decide?” Then show them the thinking, not the accounts. Save this for the day

Never send just checking in. Part four. You sent the proposal, and now it is quiet. Days of quiet. Never send just checking in. It tells them you are worried, and worried men get waited out. Say this instead. I am going to release your spot on Friday. Save it for your next quiet

Most men can’t tell the difference between tired and done. So we call everything tired. Rest fixes tired. Rest doesn’t touch done. You take the vacation and stand on the beach with the same weight you left home with. That’s the tell. Send this to a man who’s been “tired” for two

Kind and available are two different things, and mixing them up will cost a man everything he has. I said yes to every call and every favor, and it trained�everybody to see access instead of kind. Kind is how you treat people. Available is who gets your hours. Send this to the

Nobody warns the first one in a family. No uncle who did it before him. Every lesson costs full price. His own family will misunderstand him first. The story at the table becomes that he thinks he is better than everybody. He is trying to change where his kids start the race.

Never sell your hours. When somebody asks what you charge per hour, never give them an hourly number. The second you price your time, they stop seeing the result. Say this instead. I do not sell hours. I sell the fix. Tell me what it is costing you to leave it broken. Save this

Your family says you’ve changed since things started going good. You have. You stopped over-explaining, stopped funding every emergency, got protective of your hours. The version they miss is the version that asked for nothing. They’re measuring you with the old ruler. Send

Nobody checks on the strong friend. He is the first call when somebody else’s life falls apart. He got so good at carrying everybody else that people stopped�asking what he is carrying. Once you become the strong one, there is no chair for you. Walls get tired. Send this to

A client looked at my invoice and said “this only took you an hour.” Say “You’re right. It took me an hour. It took me fifteen years to be able to do it in an hour.” Speed isn’t the discount. Speed is the product. Save this for the next time somebody reads the clock instead of

Everybody wants more reach. But how many people actually test what they’re posting? Trial Reels have been a big part of my Instagram growth. I get to see what connects with a new audience instead of guessing. And Facebook? People keep overlooking it while we’re using the

When somebody says “I need to talk to my wife first,” never say okay and never push. The answer that gets the callback: “Good. You should.” Then: “What will she want to know? And where are YOU on it? If you’re not sold, don’t bring it home.” Then a date, not a fog. Save this