co-founder TRUFF @truffsauce 🌶 cpg, food, travel, cars, golf, fitness, vibes.
Austin, TX
Joined March 2020
- Tweets641
- Following141
- Followers1.3K
- Likes1.6K
First trillionaire @elonmusk
For context:
1 Million seconds = 11.5 days
1 Billion seconds = 31.7 years
1 Trillion seconds = 31,700 years
1 million seconds ago: 11 days
1 billion seconds ago: 1994
1 trillion seconds ago: Before humans built the pyramids
Nick Guillen retweeted
GoPro started with one camera. @truffsauce spent two years developing one recipe for one bottle of hot sauce. @livebricked started with one device that blocks phone distractions.
A camera. A bottle of hot sauce. A device for your phone. Three completely different products. Same starting point. One specific thing that solved one specific problem.
You don't need a full product line to start a business. You need one product.
The TRUFF team crushed the new Aioli innovation.
Drizzle it on grilled steak, fish tacos, lemon pepper wings, sweet potato fries, shrimp skewers, and whatever’s next.
Now available nationwide exclusively at @WholeFoods 🔥😋
Introducing Lemon Pepper Aioli 🍋
Your favorite food’s new favorite sauce.
Made with ripe lemon, cracked peppercorn, and a touch of black winter truffle for a bright, savory kick that hits on everything.
Now available nationwide exclusively at @WholeFoods
Nick Guillen retweeted
Introducing Lemon Pepper Aioli 🍋
Your favorite food’s new favorite sauce.
Made with ripe lemon, cracked peppercorn, and a touch of black winter truffle for a bright, savory kick that hits on everything.
Now available nationwide exclusively at @WholeFoods
TRUFF X KITH X RONNIE’S 🔥
To celebrate the opening of Ronnie's Pronto at Kith West Hollywood, TRUFF just released a co-branded sauce collection featuring three items:
- Lemon Pepper Aioli
- White Truffle Hot Sauce
- Mild Truffle Hot Sauce
The co-branded collection is available for use on each table at Ronnie's Pronto. Patrons can also purchase the items at Ronnie's Pronto or on Kith's website.
As of now, TRUFF's Lemon Pepper Aioli is exclusive to Ronnie's Pronto, but a broader launch will occur in the coming weeks.
World, meet the TRUFF Aioli & Dipping Sauce Collection.
A new line of culinary sauces that turn any meal from ordinary to unforgettable—in one squeeze.
Expertly crafted. Exceptionally flavorful.
Creamy, indulgent, and iconically TRUFF.
Launching nationwide in:
• Classic Truffle — rich, savory, and decadent, - classic TRUFF
• Smoky Jalapeño — bold heat with a smoky finish
• Garlic Parm Caesar — creamy, garlicky, deeply umami
Dip. Drizzle. Elevate. Repeat.
New chapter 🔥👀📈
🔥🌶️NEW LOOK WHO DIS 🔥🌶️
After 8+ years of our original design, today we unveil a new look for TRUFF.
Now featuring ingredient imagery, descriptive flavor notes and truffle and heat meters, to show what’s inside before it ever hits the plate.
@truffsauce is the ultimate culinary flex that makes every meal craveable.
Rolling out nationwide over the coming months.
After 20 years of being an entrepreneur, here’s something I’ve learned:
The people who criticize what you’re building are often the ones too afraid to take the risk themselves.
That criticism rarely comes from a place of clarity or confidence it usually comes from fear, anxiety, or unfulfilled ambition.
When someone talks down on a creative pursuit or a business you’re trying to build, it’s often a reflection of where they are internally/mentally, not a judgment of your work.
So if you’re building something and catching heat, just know those voices usually aren’t coming from a great place.
Keep going.
Nick Guillen retweeted
It sounds like guru shit…
But the biggest irony in life is that you spend years chasing success-
Chasing money
Chasing status
Chasing cars and houses
Just to find out, as soon as you get it, that the whole point was the journey.
That being in the room, broke and building, was the real reward.
The Story of the Mexican Fisherman
A wealthy American businessman is vacationing in a small coastal Mexican village.
He sees a fisherman pulling up his small boat with a few perfect fish.
The businessman asks how long it took.
“Not long,” the fisherman replies.
The businessman asks why he doesn’t stay out longer and catch more.
The fisherman says he has enough to support his family, and he spends the rest of his day:
•playing with his kids
•taking siestas with his wife
•drinking wine
•playing guitar with his friends
•enjoying life
The businessman scoffs and says:
“You’re doing it all wrong. I have an MBA. I can help you.”
He lays out a big plan:
1.Fish longer hours
2.Buy a bigger boat
3.Buy multiple boats
4.Open a processing plant
5.Scale internationally
6.Take the company public
7.Get rich
“Then what?” the fisherman asks.
The businessman smiles:
“Then you can retire, move to a small coastal town, fish a little, play with your kids, take siestas with your wife, and drink wine with your friends.”
The fisherman looks at him and says:
“But that’s what I’m doing now.”
Always appreciated the #BigBag houses when I was kid. So now we are a big bag house.
