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Scandinavian Design day. Unlocking the principles of Scandinavian design in business

Auckland Uni Business School
Joined January 2014
Photo by Norse Code (@norse_code)Photo by Norse Code (@norse_code)Photo by Norse Code (@norse_code)
What an amazing day! Thank you to everyone: @BRR_NZ speakers & attendees especially. So much inspiration! #norsecode
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"Rework the design until the idea is clear" - Torsten #norsecode
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"Dig into the situation your product will exist in and you will find a solution" #norsecode
"See design as a strategic tool to separate yourself from others" - Torsten @BRR_NZ
Torsten of David Lewis Designers is up next...
Press events are a great way to bring people into the story of design. Marimekko held one at their print factory. #greatidea
"View a company as a philosophy. Provide the solutions to people's problems" - the view of Marimekko's founder
Sanna: "A central story and a history is essential to good design". #storytelling @BRR_NZ
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"Repeat pattern allows the viewer to evoke their own reaction", Sanna on her textile design.
"The most enjoyable part of the process is building the ideas away from the computer", Sanna's collages of nature.
A bird flies into the room while Sanna showcases the beautiful inspiration she takes from nature #soappropriate
Bringing a solid slice of British humour to the room - Scandinavian style. #sannaannukka
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Sanna Annukka takes to the stage...
Replying to @RichardsPrtnrs
@BRR_NZ leads the @norse_code room into an interactive design thinking session. Drawing the future on a table cloth!
An office chair specifically for women. Why? Because men & women sit differently. Design from the customer back. @BRR_NZ
Lights made of paper... 'Stone paper'. When it comes to materials delight through the unexpected.
When you stop thinking you start to work intuitively #MonicaFörster @norse_code