Michelle Wilding-Baker

I literally had the best fun ever in the #CoronaArms tonight feat @OfflineTake and @rishil. Thanks to our pals for the laughs and real talk @jonnyplatt @dergal @JulesGrimm @aleyda @MontseCano @ChrisSimmance @simoncox @hellemans @CarrieRosePR @BibiBuzzCom @Ellanorsh + more 🔥❤️🍷 – at Paddington, London

2 more days left to apply for our #SEO & #CONTENT Manager role at @Everyone_TV 📺 We’ve also got some tech, dev, product and commercial vacancies too! #telly #hiring #londonjobs everyonetv.co.uk/jobs-seo-co… – at London, England

Happy #UKSearchAwards 🥳

Tell us who won, G! #UKBizTechAwards @dergal

Did anyone else hit the pub tonight? Perplexed that I‘ve just enjoyed what will likely be my last local pub meal/bevvy of 2020... yet tomorrow on my day off I can haunt the mall #tier3london – at Camden Town, London

@JackLinks forever!!!! 🤤🙌🏼 #TIOchat (gin and Comte cheese)

Thanks everyone for joining - was a great sesh and lots of insights shared! 👏 🐝

@boydnorwood This is a great point regarding cementing trust and being an authority/helpful! A core part of inbound marketing. #vcbuzz

A5 cont: I'm also really into visual analytics like HotJar, Crazy Egg and split-testing tools (Optimizely). You can also set up a lot of engagement rules for onsite via Google Tag Manager. For quick learnings I split test messaging on PPC. #vcbuzz

A5 cont: Social media monitoring and measurement tools, as I mentioned earlier, you'll tend to find audiences share similarities yet equally differ across each platform #vcbuzz

A5: SO many. I love a diverse set! ✏️ Analytics suite (GA/AA); ✏️ SEO Tools for KW research (@semrush, @ahrefs, Google + Bing Search Consoles) and @hellemans mentioned AnswerthePublic earlier 🙌 to understand what audiences are looking for online and at what query stage #vcbuzz

A4: Also if your content is working well on SEO, social or email, try to tap into WHY it's working and do more of it. And do certain audiences respond better at certain times to due to lifestyles? These nuances all play a part to your strategy. #vcbuzz

A4: I also think that once you've found your core audience, it's so important to find "more" of them or similarities via Look-A-Like audiences to help improve paid marketing efforts. Continue to scale and optimise for efficiency of course. #vcbuzz

A4: Metrics and measurement are marketing biggies. Campaign engagement and site testing will help you assess performance against benchmarks and if #messaging is having an impact. Use content and SEO strategies to start speaking to different personas, and how they respond. #vcbuzz

A3: Also let's talk #analytics whether it's Google Analytics or Adobe etc. to track your website's user activity and find out demographics, page interests, engagement, goals etc. A DMP (data management platform) can help you to start segmenting audience groups. #vcbuzz

A3 cont: Add surveys onsite and in your email touch points to better understand interests. And the holy grail is keyword research #SEO. The search landscape is rich with needs and intent, so tap into that to start building a picture of audience pain points and intentions. #vcbuzz

A3 cont: The irony of online sometimes is businesses believe their audience and competitors are based off their offline data/trends and it's not always the case. Online can be very different to these assumption. So you have to start collating your own research/data. #vcbuzz

A3: Absolutely, but it may just take some time if you're starting from scratch online and that's okay. Try to utilise traditional marketing to understand foundations like market research (YouGov etc) if you exist offline. Then also look at competitors. #vcbuzz

A2: In essence, marketing is all about effective communication and strategic/tactical activities to promote the buying or selling of a product or service. So the audience is at the very heart of it. How can you "market" if you don't know who your audience is and where? #vcbuzz