Music Marketing is fun, Just make good music. I am the Music Industry Truth. Music deals. Streaming math. Artist development. No brochure.
Lagos, Nigeria
Joined October 2016
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Who actually owns the song?
Most artists cannot answer this in one sentence: who owns the master, who owns the composition, and who gets paid when it streams.
The intern on your email chain will be an executive when your option comes up. Be decent and be documented.
1. Careers are long. People remember how you treated them when you were hungry.
2. Also keep emails. Memory is not a contract.
3. Document approvals, spends, and promises.
4. The future executive will have a lawyer. Match that energy.
5. Soft skills plus paper is adult.
Save this. Most artists learn it after they already signed.
1. Most people talk about writing for the room vs the headphone like folklore. It is paperwork and taste under pressure.
2. Myth vs contract: if the incentive is theirs, the "best practice" will serve them first.
3. Ask: who gets paid if this works? Who is stuck if it fails? Who can walk?
4. Practical move this week: write your current understanding of writing for the room vs the headphone in 5 lines. Then have a specialist mark what's wrong.
5. Careers break on the thing everyone called "too detailed to worry about now."
Save this. Most artists learn it after they already signed.
Giran Adviser retweeted
They cut off their friends for not making money like them. Nobody outgrows their friends. You simply chose to cut them off. And if money is the reason for cutting off your friends, you're a terrible person.
"Out grow" una. Who tell you say you don grow?
Giran Adviser retweeted
BRED entered Radiogad DM for promo, Radiogad declined cos his dad, Gov Adeleke dey support APC, still con drag am join and posted the dm too😭
1. Register an entity. Open a business account. Separate rent money from royalty money.
2. Trademarks on the name before the name is valuable enough to steal.
3. Insurance, contracts for every session, backups of the sessions.
4. This is boring. Boring is how you still own the thing in 15 years.
5. Talent without an entity is a gig. Talent with an entity is a firm.
Save this. Most artists learn it after they already signed.
Giran Adviser retweeted
“CuteAbiola is a usër. I was literally working for him, and whenever I got other job offers, he would come up with excuses to stop me from taking them. I dedicated my entire life and resources to working for him. He’s only good to people outside, but not to those around him.”
- CuteAbiola’s friend, Mayordona, shares more stories about them
This gist is crazy o 😳
CuteAbiola’s longtime friend calls him out for aband0ning him now that he’s successful.
In his post, he said there used to be three of them, but two became successful and left him behind.
People called him entitled, but he responded, saying it wasn’t about entitlement.
He added that If they could stick together when they had nothing, why can’t they stick together now that they’re successful?
What are your thoughts ?
1. They need comparables. You need a life.
2. Comparables flatten you into last year's export.
3. Bring data they didn't make: live, list, sync interest, territorial proof.
4. Risk reduction for them is often identity reduction for you.
5. Don't let their fear write your second record.
Save this. Most artists learn it after they already signed.
Dan Dizzy can’t perform at a show he was paid for because it’s not Obi, and Seyi can’t support his father because it’s not Obi. Let a son support his father in peace, please."
1. Listeners can be bots, passersby, or fans. Only one buys.
2. Save rate, completion rate, and returning listeners matter more.
3. Pitch the story that converts, not the screenshot that impresses.
4. A smaller dedicated base funds a life. A large cold base funds a slide deck.
5. Stop optimizing for a number you cannot take to a landlord.
Save this. Most artists learn it after they already signed.
