Openecom

me this q4 practicing stillness in motion

future ecommerce SEO: not just “how do i rank #1 on google?” but “when someone asks an AI: what’s the best X for Y under $100? does it understand enough about my product to recommend it?” brand information needs to become machine-readable AND persuasive.

AI shopping is becoming (a) real acquisition surface. Shopify has already structured merchant product data for AI channels. this changes product optimization. your product needs to be understandable by: → humans → search engines → ad platforms → AND agents. clear product data is becoming distribution.

a failed product test doesn’t always mean a failed product. you tested: a product WITH → an angle → an offer → a creative → a landing page → a price → a traffic source one combination lost. that’s different from proving there is zero demand. diagnose before abandoning.

paris nyc bos repeat

easy AOV test: if someone buys 1, give them a REASON to buy 2. not: “buy 2 because we want more money.” instead: → 2 locations → 2 family members → backup → different colors → longer supply → gift one quantity breaks work better when the quantity makes sense.

dormez pas.

salut

simple but effective creative ads: → one product. → 5 personas. → 5 completely different ads. example: portable blender → gym customer: protein shakes → parent: kids smoothies → office worker: quick breakfast → traveler: portable convenience → health customer: fresh ingredients same SKU. different reason to care. THIS is creative diversification.

one of the biggest media buying mistakes: scaling spend faster than creative supply. going from $1k/day → $5k/day means you’re buying significantly more impressions. if creative output stays the same: → frequency rises. → fatigue accelerates. → performance falls. budget scaling requires creative scaling.

ecom stores lose sales through tiny moments of uncertainty. “does this fit?” “when will it arrive?” “can i return it?” “is this legit?” “what size do i choose?” “what’s included?” every unanswered question becomes another reason to postpone buying. good CRO is uncertainty removal.

jeudi

AI workflow i’d build for almost every ecom brand: NEW REVIEW ↓ classify sentiment ↓ extract product/benefit/objection ↓ save to database ↓ identify repeated patterns ↓ weekly creative brief generated automatically your customers should be helping write next week’s ads.

supplier selection should include an “ad scalability” check. not just: → cost → shipping → reviews also: can they consistently fulfill 20 orders/day? → 100? → 500? the worst possible time to discover your supplier sucks is AFTER finding product-market fit.

before spending another $10k acquiring new customers: improve what happens after purchase. → confirmation page → post-purchase upsell → email → SMS → education → cross-sell → replenishment → winback paid acquisition gets dramatically better when one customer can produce multiple transactions.

“if you’re going to try, go all the way”

perpetual state