Orbee

Our new chapter begins now! We have spent years solving the tough problems, quietly building the foundation and setting a new bar for data management. Today we are charting new territories. Envisioning new possibilities. Reaching new heights. This is more than a rebrand. It is a reflection of our evolution and a bold signal of where we are going. It shows what is possible when powerful tech meets visionary minds — those who dare to look beyond limits and lead what comes next. Over the next few months, it will become clear why we had to visually represent what we are doing to be more tech-forward, more futuristic, more visionary. What we are launching and what we will continue to build is like no other capability in our industry. Orbee is the future. Make it yours. #MakeItYours #FutureOfAutomotive #DataManagement #OrbeeIsTheFuture

Connected TV comes to the Orbee Platform! We're excited to be an official launch partner for Universal Ads' new Campaign Management category Automotive marketers can now plan, launch, and measure premium Connected TV campaigns right alongside search and social—without leaving Orbee. Pixels, Audiences, Campaigns, Creatives, and Reporting are all seamlessly connected in one workflow. Ready to elevate your TV strategy? Schedule a meeting with our team today to get started! go.orb.ee/4yMSiN9 #ConnectedTV #AutomotiveMarketing #CTVAdvertising #UniversalAds #Orbee #DigitalAdvertising #DealershipMarketing #OmnichannelMarketing

Before you delete that duplicate, check what it’s telling you. 🛑 In automotive retail, duplicate CRM or DMS records can hide valuable customer signals: • Two lead forms in three days? That shopper may be ready for a conversation. • Separate records tied to repeat purchases? You could be missing part of a customer’s lifetime value. The goal isn’t to keep duplicates. It’s to resolve identities without losing the history behind them. Identity resolution connects records to one persistent customer ID, bringing interactions and timestamps into a unified timeline. Are you preserving customer history—or just deleting records? #AutomotiveRetail #CRM #DealershipMarketing #FirstPartyData #IdentityResolution #CustomerDataPlatform

Orbee's Customer Data Platform merges customer records within single systems and multiple systems and across dealer group entities. Connecting those records gives your team more context for audience segmentation, personalized outreach, and understanding the customer journey. It’s not about collecting more data. It’s about connecting the first-party data you already have. Contact us to get an assessment of how this logic can be applied to your dealership go.orb.ee/4BiMnBU #Orbee #CustomerDataPlatform #AutomotiveMarketing #FirstPartyData #DealershipMarketing #DataIntegration #CustomerJourney #AudienceSegmentation #PersonalizedMarketing #AutomotiveRetail #DealerGroups #DataDrivenMarketing

155 missed appointments. 0 email addresses on file. How much revenue is hiding in your CRM right now? 📉 A dealership had 155 "missed appointment" customers sitting in their database with absolutely no email address on file. See how Orbee turns raw data into recovered revenue in just 3 steps: 1️⃣ Isolate the leak: We filter the CRM data to surface only the "Missed" appointments. 2️⃣ Detect the gap: We configure the system to find profiles with blank contact fields. 3️⃣ Visualize the impact: Instantly, we see exactly how many high-intent buyers are slipping through the cracks. Stop guessing where your leads are dropping off. Schedule your Orbee demo today go.orb.ee/4yrzoez #AutomotiveMarketing #Dealerships #DataQuality #DataAnalytics #CRM #AutoSales #Orbee

How many sales opportunities are slipping away simply because your team is missing key contact details? 🤔 With our Reporting Dashboard in Data Studio, a dealership uncovered in just seconds that 155 customers who missed a recent appointment had no email address on file. That’s 155 high-intent buyers who couldn't be easily reached! These are the exact data blind spots traditional CRMs routinely hide—and precisely what we're solving. 👇 With Orbee's Reporting Dashboard in Data Studio, you'll be able to: 🔹 Build custom visualizations (like this gauge) to spot missing fields in real time (emails, phone numbers, and more). 🔹 Instantly filter customers who missed appointments and need urgent follow-up. 🔹 Bridge web behavior with your CRM data to uncover active prospects your team didn't even know existed. A General Manager at a leading dealership used Orbee's data to surface these exact types of unworked CRM opportunities and sold 15 additional cars last month! 🚗💨 Now, with the new Reporting Dashboard, spotting these hidden leads is easier and more visual than ever. Stop leaving revenue on the table. The sales you're missing are already sitting in your database—you just need the right visibility to unlock them. Schedule a demo today and discover the hidden potential in your data go.orb.ee/47nzysj

We need to talk about the "24-Hour Feed Lag". When a high-demand vehicle sells, traditional inventory feeds take up to 48 hours to notify Google and Meta. During that window, three things happen: 1️⃣ You burn ad budget promoting an unavailable VIN. 2️⃣ Your Quality and Relevance Scores tank because shoppers bounce immediately from a "Sold" VDP. 3️⃣ You create a terrible first impression for an active, high-intent buyer. That’s why we shifted the model at Orbee. Instead of waiting for a nightly batch export, our Real-Time Catalog Sync streams live updates directly from your DMS to your ad platforms in sub-minutes. If a vehicle is marked sold at 2:00 PM, the ad stops at 2:01 PM. 🛑 Zero wasted clicks. Your budget automatically shifts to the metal actually sitting on your lot, protecting your margins and your customer experience. How soon do your ads stop after a vehicle sells? Tell us below. #AutoRetail #AutomotiveMarketing #DealerTech #Orbee #DigitalAdvertising #InventoryManagement

Service drives generate over 40% of dealership gross profit, yet most service marketing relies on generic, blanket mailers sent to outdated lists. When a vehicle crosses critical mileage thresholds or factory warranty coverage expires, car owners are at their highest risk of defecting to third-party repair shops. Without real-time DMS repair order (RO) data, marketing teams miss the narrow window to re-engage these high-margin service customers. 📊 DMS Repair Order Intelligence: Orbee continuously ingests past service history and mileage progression algorithms directly from your DMS. 🎯 Automated Service Defector Audiences: Dynamically isolate owners reaching critical maintenance milestones (e.g., 60k/100k-mile services, brake replacements, tire rotations) without manual spreadsheet pulling. 📲 Omnichannel Service Activation: Automatically trigger tailored SMS, email, and digital retargeting campaigns with direct online service scheduling links. Warranty coverage ends. Your customer relationship shouldn’t. Use Orbee’s CDP to turn RO data into timely, targeted service campaigns that give owners a reason to return. Ready to rethink service retention? Let’s talk: go.orb.ee/4AUWFry #AutoRetail #FixedOps #ServiceDrive #DealerTech #Orbee #AutomotiveMarketing #CustomerRetention #ServiceRO

Does your marketing attribution stop when a shopper calls? They browse VDPs, estimate a trade-in, then call your dealership. Without connected data, your BDC misses their shopping history—and marketing misses what drove the call. Orbee connects inbound calls to unified shopper profiles so you can: • Track calls by campaign and channel. • Connect callers to vehicles viewed and calculator estimates. • Give BDC reps context for more informed conversations. • Tie calls, appointments, and sold units back to digital touchpoints. How does your dealership connect ad spend to inbound calls? Share below. 👇 #DealershipMarketing #CallTracking #MarketingAttribution #Orbee

Rebuilding the exact same marketing campaign across dozens of dealership rooftops manually is a massive waste of operational bandwidth. ⏳ For multi-rooftop automotive groups running centralized corporate initiatives, launching lifecycle journeys across multiple store accounts creates severe operational friction and go-to-market latency. 🚗 🏢 Here is how Orbee solves this bottleneck: ⚙️ 🔁 Instant Journey Replication: Orbee launched native Journey Duplication, enabling instant cloning of complex multi-channel shopper journeys across dozens of store rooftop accounts with zero manual reconstruction. 🚀 Dramatically Reduced Go-To-Market Latency: Enterprise dealer groups can deploy group-wide corporate campaigns across every rooftop instance in minutes rather than weeks. 🎯 Strategic Focus Over Administrative Friction: Marketing teams transition from tedious account-by-account rebuilding to strategic campaign execution and revenue optimization. Eliminate manual workflow reconstruction across multi-location networks and scale enterprise lifecycle marketing seamlessly with Orbee's Journey Duplication framework. 📈 Ready to simplify campaign launches across your dealership rooftops? ⏱️ Contact Orbee to learn more about Journey Duplication: go.orb.ee/4yoqi2R #AutoRetail #AutomotiveMarketing #DealerTech #Orbee #EnterpriseAutomation #MultiStoreMarketing #CustomerJourneys

40 to 52% of dealer customer data may be inaccurate, and every day that data sits fragmented across your CRM, DMS, and website systems, your marketing team is building audiences on top of it anyway. The gap between collecting customer records and activating usable segments is where dealership marketing stalls. You have the data, and you probably have a rough idea of who you want to target. But the records don't resolve to real people, the suppression lists run late, and the 'service defectors' segment your team built last quarter is already stale. A data lake changes the math because it operates at a different layer than your CRM or DMS alone. Here is the sequence that turns fragmented records into segments your sales and service teams can actually use: 📥 Ingest every signal: DMS contract data, CRM lead records, website VDP views, call tracking, and ad engagement flow into one centralized store. No spreadsheet wrangling, no nightly batch. 🔗 Resolve identity across sources: One shopper who visits your Honda store on Monday and your Toyota store on Wednesday becomes one profile, not three disconnected leads across three systems. ⚙️ Apply calculated fields: Date math and conditional logic surface actionable cohorts, like leases ending within 90 days, service customers past 100,000 miles who haven't booked an appointment, or buyers who purchased 36 months ago and never returned for service. 🎯 Activate in real time: Those segments push directly to Google, Meta, email, and SMS with sub-minute syncs and consent enforcement at push time, so your suppression lists are current and your targeting matches today's inventory. The difference between a data lake and a reporting dashboard is activation speed. A dashboard tells you what happened. A data lake built for automotive retail tells your campaigns what to do next, before the customer starts shopping somewhere else. #AutomotiveMarketing #DealerData #CustomerSegmentation #DataActivation #Orbee #AutoRetail #FirstPartyData

How many customers are ending their leases at your dealership this week? If your team has to pull a manual DMS export or comb through static CRM fields to find out, deals are already walking out the door. Lease renewals should be the easiest win in your showroom. Yet in most stores, contract end dates remain locked inside legacy DMS systems. They sit untouched until someone finds time to run a report—often weeks after the customer has already started researching their next vehicle at the dealership down the street. Here is what changes when your data starts working for you instead of waiting on you: 📥 Direct DMS Ingestion: Pull contract and maturity data straight from legacy systems without clunky manual uploads or third-party spreadsheet wrangling. ⚡ Dynamic Lifecycle Triggers: Contract end dates calculate natively in real time, instantly identifying exact, ready-to-act cohorts (like 218 leases ending this exact week). 🎯 Automated Omnichannel Activation: Your sales and marketing teams activate the moment a customer enters their renewal or equity window, delivering personalized outreach while intent is highest. Orbee’s Native Lease Objects transform dormant DMS records into automated retention workflows that generate pipeline revenue—without the manual heavy lifting. How is your store currently identifying and engaging customers approaching lease maturity? Let’s automate the process—connect with our team go.orb.ee/4xXuZQj #AutoRetail #DealerTech #AutomotiveData #DealershipMarketing #Orbee #AutomotiveMarketing #DealerData #LeaseMaturity #LeaseRetention #FirstPartyData #OmnichannelMarketing #CustomerDataPlatform

Advertising sold vehicles or outdated prices is the fastest way to burn your ad budget and erode buyer trust. Dealership inventory moves fast, but traditional software setups and static batch snapshot exports create systemic data processing latency. When an active shopper interacts with your ads on Meta or Google Ads, but your systems aren't synchronized, you end up wasting ad spend on outdated information and losing customer confidence. • Continuous Data Ingestion 🔄: Orbee streams customer, vehicle, and operational data directly from your DMS (like CDK) and CRM straight to paid media platforms including Meta and Google Ads. • Sub-Minute Audience Syncs ⚡: Eliminate legacy batch snapshot lags with sub-minute audience syncs that keep your ad campaigns perfectly aligned with real-time data. • Frictionless Omnichannel Activation 🎯: Direct your ad budget toward verified, high-intent prospects and active shoppers, maximizing campaign conversion rates and ROI. Keep your digital ad campaigns aligned with your physical lot data without data processing delays using Orbee’s Data Ingestion Framework. How does your dealership ensure ad campaigns on Meta and Google Ads stay 100% synchronized with your DMS without processing lag? Let's discuss in the comments below! 👇 #AutoRetail #AutomotiveMarketing #DealerTech #Orbee #DataIngestion #DigitalAdvertising

Building the right audience for an email campaign shouldn’t mean spending hours cleaning up spreadsheets first 📊 But for many dealership marketing teams, that’s still the reality. Even a segment as specific as high-mileage service customers can mean pulling together CRM and DMS data, checking recent purchases, and making sure the wrong customers don’t receive the wrong message. With Orbee Data Studio, much of that work is already handled ✅ Essentials tables bring CRM and DMS data together without the usual manual mapping. From there, teams can use purchase dates to exclude recent buyers and quickly build more specific audiences, like active service customers with over 100,000 miles. Less time fixing data. More time actually using it. ⏱️ That’s the idea behind better audience segmentation: giving marketing teams cleaner data and more control over who they’re reaching. How is your team building audiences today? 💬 #CustomerSegmentation #DataActivation #DealershipData #AutomotiveCRM #Orbee

What happens when a customer buys a vehicle at Store A, but services it at Store B? 🤔 In most multi-rooftop groups, standard DMS setups treat them as two completely separate people. 👉 The result? Fractured customer experiences, redundant ad spend, and missed opportunities. You can’t build a modern retention strategy on manual CSV exports and disconnected spreadsheets. With Orbee’s Master Audience framework, we help dealership groups escape the "Silo Trap": - Cross-Rooftop Identity Mapping: Automatically reconcile records across different DMS instances to create one true, unified view of the shopper. - Zero Manual Intervention: Eliminate the CSV uploads and data decay that force your marketing team to act as database administrators. - Agility at Scale: Turn a successful pilot campaign at one store into a group-wide strategy instantly through real-time syndication. Your dealership's data should empower your team's strategy, not slow it down. How is your dealer group currently handling cross-rooftop identity? Let's chat in the comments. 👇 #AutoRetail #DealershipMarketing #CustomerData #DataSilos #Orbee #MarTech

For marketing teams managing multiple dealerships, getting a campaign ready often means dealing with spreadsheets 📊, mismatched store IDs, and CRM and DMS exports that don't quite line up. And when you're doing that across multiple rooftops 🏢, the manual work adds up fast. That's where Orbee Native Objects comes in. Instead of constantly adjusting your data to fit different systems, you can upload your master spreadsheet 📁, map your data, and keep everything connected across your dealerships 🔗. The result? Less time fixing files and troubleshooting campaign errors. More time launching personalized campaigns 🎯 that actually reach the right customers. 💬 Curious how flexible your current marketing data setup really is? Contact us: go.orb.ee/4hhWbCV #AutomotiveMarketing #NativeObjects #MarketingAutomation #AutomotiveRetail #MarTech

Your data shouldn’t have to change just to fit your marketing platform. 🔧📊 Dealership groups already have their own store names, internal IDs, accounting codes, and data structures. Native Objects are designed to work with that structure — not force teams to rebuild it. 🧩 Orbee helps connect those identifiers, organize fragmented data into persistent tables, and simplify field mapping across different systems. 🗂️ The result: less manual setup, faster activation, and marketing technology that adapts to the way your business already works. Explore Native Objects to see how Orbee helps dealership groups activate their data at scale. 🚗💡 go.orb.ee/4cZU7hL #AutomotiveMarketing #DealershipMarketing #AutomotiveRetail #DataManagement #MarTech #MarketingTechnology

Personalized email shouldn’t get harder just because your dealership group gets bigger. With Calculated Fields, teams can use contract dates and financing terms to better time campaigns around key customer milestones. And with Journey Cloning, a campaign that works at one store can be replicated across other locations without rebuilding it from scratch. The result: less repetitive setup, more relevant outreach, and an easier way to scale email marketing across the group. Ready to make your email strategy easier to scale? Explore Orbee’s marketing solutions. #AutomotiveMarketing #DealershipMarketing #EmailMarketing #MarketingAutomation #AutomotiveRetail #Orbee

The same customer can have multiple active leases across an automotive group. But when platforms force that into one record, context gets blurred. Native Objects keeps each lease as its own relationship, with the right vehicle, rooftop, and status attached. That means cleaner context, more relevant messaging, and fewer assumptions when it’s time to activate your data. Centralizing customer data shouldn’t mean oversimplifying it. See how Native Objects preserves the relationships behind your customer data: go.orb.ee/4cIG9Ri #AutomotiveRetail #AutomotiveData #CustomerData #DataInfrastructure

For multi-rooftop auto groups, the challenge isn’t a lack of data — it’s that the data lives in too many places. Orbee’s Master Audience framework brings that information into a centralized architecture built on Native Objects, with persisted high-performance tables capable of handling enterprise-scale datasets, including lease pools with 22,000+ records. From there, Calculated Fields use date math and conditional logic to identify key moments like lease maturity windows or 36-month service defectors, while Real-Time Data Syndication pushes that intelligence back to individual rooftops through daily updates or one-time campaign deployments. Less manual list-pulling. Faster activation. More consistency across the group. Explore Native Objects to see how Orbee helps dealership groups centralize first-party data, or connect with our team: go.orb.ee/3TzvSAi go.orb.ee/3SJn0rG #AutomotiveMarketing #AutoGroup #DataSyndication #MasterAudiences #Orbee #MarTech #AutoRetail