Free media kits + link in bio 🦉 Show brands your value 👇
London, England
Joined February 2026
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Out-of-office for a filming week. Copy, paste, change the dates:
"Thanks for your email! I'm filming until Thu 12 Nov, so replies are slow.
New brief? Send the product, deliverables, usage and live date, and I'll quote on Friday."
Do you set one, or answer between takes?
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Add your media kit link to the auto-reply too. Then a brand can see your numbers before you're back at your desk. More for creators who do brand deals: owlscran.com/?utm_campaign=s…
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Video's live and doing well. Then the brand asks: "Could we get a landscape version for our website?"
Fair ask. It's a new edit and a new place to use it, so it gets its own price.
Send: "Love that! A 16:9 cut for your website is £150, with 12 months of use. Shall I add it?"
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Look at your footage before you quote. If you filmed tight on your face, a 16:9 cut can mean a reshoot, and that's a different price. More for creators who do brand deals: owlscran.com/?utm_campaign=s…
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2 weeks out is the right time. Put the price in that note too: "Your ad use ends on 19 Nov. Another 3 months is £300. Shall I send the invoice?" Do you renew at your old rate, or your current one?
Running UGC as a business starts with a list: every brand, what they paid for, when you invoiced and when the money landed. Add one column for the usage end date, because that column is your renewal list. Two weeks before a license ends, write: "your license ends on the 30th. Want to extend it?"
After 1000+ brand deals and collaborations, my help looks like this: the UGC Pro Accelerator. Pricing and invoicing live in module 5, alongside packages and retainers.
What was the first system you set up once UGC started feeling like a business?
#creatorbusiness
6% battery, on a train, and a brand replies: "Could you send your latest TikTok and YouTube numbers?"
No screenshots. Send your media kit link instead. OwlScran pulls your latest stats from your connected TikTok, Instagram and YouTube.
Get your free media kit today.
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Free media kit and link in bio page in one, built from your connected TikTok, Instagram and YouTube. No credit card needed: owlscran.com/?utm_campaign=s…
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Seen an "average creator earns" figure? Look for the middle figure (the median) next to it.
CreatorIQ 2025 data on 14.4K creators paid through its brand campaigns:
Average: $11.4K
Median: $3.0K
Which do you compare your rates with?
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Why the gap? The top 10% got 62% of all the money paid. So compare your rates with the median and creators your size. Source: CreatorIQ, The State of Creator Compensation: creatoriq.com/hubfs/%5BSCC26… More for creators who do brand deals: owlscran.com/?utm_campaign=s…
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A brand offers £1,000. Before you sign, ask:
Is that £1,000 plus VAT? (if you're registered)
Who's the invoice to: the brand, or their agency?
Do they pay in pounds, or another currency?
Which one has caught you out before?
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If you're VAT registered, write "plus VAT" next to every fee in the quote. You have to register once taxable turnover for the last 12 months goes over £90,000: gov.uk/vat-registration/when… More for creators who do brand deals: owlscran.com/?utm_campaign=s…
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6 months of bookings shows what exclusivity costs. The wording decides how much it blocks. "Skincare" could block most of your deals. "Face SPF only" might block 2 of them. Ask for the product list first. Do brands narrow it if you ask?
Before you accept exclusivity, check your last six months of work and count the jobs from that category. That count is what the window would have cost you. Answer with the reason behind the price: "this category is a large share of my bookings, so a 60-day window is quoted separately." If the category never pays you, a short window can cost less.
The written audit comes back as a document you keep, not a call you forget.
What made you turn down an exclusivity request, if you ever have?
#ugc
ALT matcha and macbook flat lay white desk work morning laptop
A brand asks: "What are your rates?" (5 marks)
Mark scheme:
1 mark: a price
1 mark: what it includes
1 mark: how long they can use it
1 mark: a live date
1 mark: a date to confirm by
What did your last reply score?
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Full marks fit in two lines: "£600 for 1 TikTok with 30 days of ad use, live by the 20th. Could you confirm by Friday?" More for creators who do brand deals: owlscran.com/?utm_campaign=s…
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Rate card v2 patch notes:
Added: rush fee if it goes live in under 7 days
Fixed: raw files now cost extra
Changed: ad use ends on a set date
Removed: free edits after the brand says yes
What's in your next update?
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Put the date at the top of your rate card. When a brand comes back in six months, you'll both know which prices they saw. More for creators who do brand deals: owlscran.com/?utm_campaign=s…
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Brand deals pick up before Christmas. Do they pay more too?
Lumanu's 2025 creator payment data (in Traackr's holiday report) found the typical (median) payout was highest in December:
$1,750
Do you charge more for December dates?
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Price by the live date, not the day the brief lands. Source: Traackr, 2026 State of Holiday Season Report: holiday.traackr.com/
More for creators who do brand deals: owlscran.com/?utm_campaign=s…
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A video call with a brand, three minutes in: "Could you pop your latest TikTok and Instagram numbers in the chat?"
No screenshots. Your OwlScran media kit pulls your latest stats from your connected TikTok, Instagram and YouTube.
Get your free media kit today.
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A free media kit and link in bio page, built from your connected TikTok, Instagram and YouTube. No credit card needed: owlscran.com/?utm_campaign=s…
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