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Patrick Coffee (@PatrickCoffee) profile picture

Patrick Coffee

@PatrickCoffee

I cover marketing for the Wall Street Journal.

 Brooklyn via South Carolina
wsj.com/news/author/patrick-coffee
Joined August 2011
  • Tweets3.6K
  • Following1.9K
  • Followers16.4K
383Media
Photo by Patrick Coffee (@PatrickCoffee)Photo by Patrick Coffee (@PatrickCoffee)Photo by Patrick Coffee (@PatrickCoffee)Photo by Patrick Coffee (@PatrickCoffee)Photo by Patrick Coffee (@PatrickCoffee)Photo by Patrick Coffee (@PatrickCoffee)Photo by Patrick Coffee (@PatrickCoffee)Photo by Patrick Coffee (@PatrickCoffee)Photo by Patrick Coffee (@PatrickCoffee)Photo by Patrick Coffee (@PatrickCoffee)
Patrick Coffee retweeted
Meghan Bobrowsky (@MeghanBobrowsky) profile picture
Meghan Bobrowsky
@MeghanBobrowskyNov 6
SCOOP: During a Q&A with employees Wednesday, Sam Altman said he understood why people might not want to live near data centers and at one point mused that OpenAI should put data centers in the *desert*, according to people familiar with the matter.
Image from Meghan Bobrowsky (@MeghanBobrowsky)
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Quite a quote: “X has not been injured by a restraint on competition; instead, it faced competition and lost. Advertisers choosing to purchase what they considered to be a better product..does not reflect a breakdown of the competitive process” mediapost.com/publications/a…
MediaDailyNews: Advertisers Urge Court To Reject Musk Bid To Revive 'Boycott' Suit

MediaDailyNews: Advertisers Urge Court To Reject Musk Bid To Revive 'Boycott' Suit

"X has not been injured by a restraint on competition; instead, it faced competition and lost," advertisers argue to the Fifth Circuit Court of Appeals.

mediapost.com
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Patrick Coffee retweeted
Carl Quintanilla (@carlquintanilla) profile picture
Carl Quintanilla@carlquintanillaNov 5
“.. McCormick said she expects there is ‘going to be a lot more review’ of new projects. ‘What I mean by that is to start new data center build-outs today in the United States will be very challenging.’” @WSJ $META wsj.com/tech/ai/meta-preside…
Image from Carl Quintanilla (@carlquintanilla)
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Patrick Coffee retweeted
Katie Robertson (@katie_robertson) profile picture
Katie Robertson@katie_robertsonNov 4
The Wall Street Journal now has more than 5 million paid subscriptions, according to News Corp earnings, a 9% increase YoY
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What are “real AI models”
GLIF (@heyglif) profile pictureGLIF
@heyglifOct 30
Today we’re launching the first AI modeling agency 💅 right inside Glif. Cast hundreds of real AI models, drop your product, idea or brief and let Glif create super compelling content for you end to end. If you still think AI models aren’t ready for real work, watch this 👇
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Big-budget car ads are slowly disappearing from your TV… even during NFL games. That means more ozempic, more liberty biberty and more Sydney Sweeney. Yay?? wsj.com/cmo-today/where-have…
Where Have All the Car Commercials Gone?

Where Have All the Car Commercials Gone?

Automakers are emphasizing streaming and regional TV over the big brand storytelling that long dominated prime time.

wsj.com
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Patrick Coffee retweeted
Katie Deighton (@DollyDeighton) profile picture
Katie Deighton@DollyDeightonOct 26
thank god somebody is finally launching a publication for CMOs
John Yedinak (@jryedinak) profile pictureJohn Yedinak
@jryedinakOct 26
Interesting that Axios is about to launch new verticals based on job titles “We're starting at the top with new verticals for CEOs, CMOs, CCOs, COOs, CFOs and other C-suite executives” It’s always been about going vertical and deep, smart move
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Paper display ads have the best targeting
Image from Patrick Coffee (@PatrickCoffee)
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And what did he do before becoming a successful kid lit author? Ad agency creative director ofc digiday.com/media/creative-d…
How a Childless Creative Director Came to Write Children's Books

How a Childless Creative Director Came to Write Children's Books

Adam Rubin is a creative director at digital agency Firstborn and is also a successful children’s book author on the side.

digiday.com
Katie Notopoulos (@katienotopoulos) profile pictureKatie Notopoulos
@katienotopoulosOct 14
Just learned the 15k bird toy store owner is also the author of “Dragons Love Tacos” and everything clicked into place for me, I sank through the earth’s crust to the bubbling lava core of loathesome millennial cringe bullshit and it whispered my name. Woke up drenched in sweat
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Thought I’d just have a nice stroll in greenwood cemetery on my day off but there’s no escaping THE BRANDS 🎯
Image from Patrick Coffee (@PatrickCoffee)
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Also, what
Image from Patrick Coffee (@PatrickCoffee)
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Where are brands putting their big money tariff refunds? Many say MARKETING. But these announcements might reveal more about investor relations strategies than holiday campaigns. wsj.com/cmo-today/brands-say…
Brands Say They’re Pouring Tariff Refunds Into Marketing

Brands Say They’re Pouring Tariff Refunds Into Marketing

Cash back from the government will help pay for advertising and branding, companies say, though the messages may partly be marketing of their own.

wsj.com
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Patrick Coffee retweeted
Kimeko M. (@KimekoM) profile picture
Kimeko M.@KimekoMOct 7
The most interesting part of the AI shopping hype is tech expectations versus reality. Some brands are proactively sending their catalogs to AI companies. Meta's share price jumped following the Muse rollout. But only 3% of adults would trust AI to complete purchases.
Image from Kimeko M. (@KimekoM)
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SCOOP: two senators are urging the FTC today to investigate Amazon and Walmart over how their AI shopping bots treat “Made in America” claims. Both retailers allegedly “suppress” data on domestic goods and undermine sellers making products here. wsj.com/cmo-today/senators-a…
Exclusive | Senators Ask FTC to Probe Walmart and Amazon Over Bots’ ‘Made in America’ Data

Exclusive | Senators Ask FTC to Probe Walmart and Amazon Over Bots’ ‘Made in America’ Data

A letter from a Republican and a Democrat asks the agency to determine whether the retail giants properly moderate country-of-origin claims.

wsj.com
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Patrick Coffee retweeted
Polling USA (@USA_Polling) profile picture
Polling USA
@USA_PollingSep 2
Net-Favorability Of: Google: +43% Amazon: +41% Microsoft: +35% Apple: +23% Nvidia: +11% Anthropic: +3% SpaceX: -1% Tesla: -14% Meta: -18% OpenAI: -20% YouGov / Aug 31, 2026
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Why is SunnyD advertising a kids drink with language born in the depths of the manosphere? I asked Clavicular. wsj.com/cmo-today/brands-are…
Brands Are ‘Maxxing’ and ‘Mogging’ as They Co-Opt a Controversial Trend

Brands Are ‘Maxxing’ and ‘Mogging’ as They Co-Opt a Controversial Trend

Marketers see opportunity in jargon derived from ‘looksmaxxing’ despite its association with extreme behaviors.

wsj.com
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AI influencers now charge higher rates than real creators in China. Pretty interesting, esp since China has the world’s toughest restrictions on the use of fake humans in media and this comes from a state owned news outlet. h/t @thejongardner sixthtone.com/news/1018882
Image from Patrick Coffee (@PatrickCoffee)
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Here’s my scoop from this morning wsj.com/cmo-today/videoamp-c…
VideoAmp Cuts Staff as AI Agents Take Center Stage

VideoAmp Cuts Staff as AI Agents Take Center Stage

VideoAmp Cuts Staff as AI Agents Take Center Stage

wsj.com
Mediagazer (@mediagazer) profile pictureMediagazer
@mediagazerAug 7
Ad measurement company VideoAmp laid off ~20% of staff this week, citing AI as a "major platform shift"; sources: 50-60 employees were cut, including its CTO (@natives / Wall Street Journal) (Visit Mediagazer dot com for the link and full context!)
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Which category of LinkedIn posts is most likely to be AI? Data analytics! And here’s my story about the how the company’s working to stop the slop. wsj.com/cmo-today/linkedin-w…
Image from Patrick Coffee (@PatrickCoffee)
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Patrick Coffee retweeted
Bobby Allyn (@BobbyAllyn) profile picture
Bobby Allyn
@BobbyAllynJul 14
NEW: Rep. Krishnamoorthi sent a letter to Polymarket CEO Shayne Coplan today requesting information about its paid influencer partnerships where election denialism was amplified. “Recent reporting has raised significant questions about how election-related prediction markets are promoted and whether existing safeguards are sufficient to prevent the spread of misleading narratives about election integrity.” krishnamoorthi.house.gov/sit…
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