Big news in Fort Worth: the home of PBR Teams Rattler Days has a new name, Ariat Arena.
Congratulations to Ariat and Trail Drive Management Corp. on a landmark partnership that reflects the strength of Western sport and the importance of Fort Worth to this community.
By Kansas City, there is nowhere left to hide. Thirty-plus games of information, injuries, matchups, mistakes and adjustments come down to one final regular-season weekend. That's what makes a season different from a series of events.
One reason I continue to believe in Teams is simple: it created another way for elite bull riders to earn money and extend careers in the sport they love. A healthier sport creates more ways for athletes to make a living.
Bernie Taupin’s first PBR changed his life. He became a passionate fan, a co-owner of Little Yellow Jacket, and an advocate for our cowboys and Western culture.
Proud to support Bernie’s new solo album dropping Oct 23. Congrats and thank you for believing in PBR from the start!
A special visit during New York Maverick Days.
It's moments like these that remind us of the impact our athletes can have beyond the arena and, more importantly, the size of their hearts.
We've been taking PBR into major metropolitan markets for decades because there are Western-sports fans everywhere, including places that don't look Western on a map.
New York has helped prove that over and over.
Great weekend for PBR on TV.
PBR on CBS was the top-rated sports event on TV Sunday afternoon outside of the NFL. Excluding the NFL, PBR was also the No. 2 sports event across the entire day.
Thank you to all our fans for tuning in and continuing to support PBR.
This is why live sports matter.
No scripts. No retakes. No edit button. The gate opens. Anything can happen.
It was an honor to recognize Lonnie Ali with PBR’s Be Cowboy Award in Louisville, KY.
Through her work with the Muhammad Ali Center, Lonnie continues to carry forward Muhammad Ali’s legacy of conviction, dedication, respect, and service — embodying what it means to Be Cowboy.
Cities compete for major sporting events for a reason.
As PBR stops in Glendale for Ridge Rider Days, and again in May for the 2027 World Finals, the impact extends far beyond the arena. Fans don't just buy tickets. They stay, eat, shop and showcase the city to millions on tv.
It was an honor to wave the green flag at the South Point 400 at @LVMotorSpeedway. Thank you @southpointlv and @NASCAR for a memorable experience
I’ll be back in Vegas Nov 6–8 for @PBR Teams Championship — another great weekend of sports and entertainment in this incredible city
Big things ahead in Arizona.
Thanks to Mike for having me on the show to talk about @AZRidgeRiders Days in Glendale, Oct. 8-10, and @PBR World Finals making its way to @DDArenaAZ in May 2027.
Watch the full interview: bit.ly/3T2nWqZ
Great conversation with @HorrowSports on PBR’s growth, the evolution of PBR Teams, and what’s ahead for our sport and athletes.
Watch the full interview: bit.ly/3T9ujZE
Congratulations to João Paulo Velasco, the 2026 PBR Brazil Champion!
The 21-year-old from Paranaíta, MT, went 4-for-5 at the National Finals before a packed Barretos crowd. Next stop: America, where he’ll join the Kansas City Outlaws in PBR Teams.
Proud to partner with @TKOGrp and the @azsportalliance to bring the @PBR 2027 World Finals to Glendale as part of this landmark agreement. Looking forward to showcasing the best bull riders in the world alongside UFC, WWE, and Zuffa Boxing.
Congratulations to the PBR Heroes & Legends Class of 2026.
Your impact on this sport reaches far beyond the arena, and your legacy continues to inspire the next generation of riders, stock contractors, and fans. Proud to celebrate this remarkable class.
Three million guests. A testament to what happens when sports, hospitality, and community come together.
Congrats to our partners at Cordish on an incredible milestone with FIFA World Cup Watch Parties across our PBR Cowboy Bars and their LIVE! Districts.
[via: @DallasTexasTV]
PBR Teams enters its fifth season with 386% sponsorship revenue growth, 21 national partners, and continued expansion on the horizon.
Read More ➡️ bit.ly/4f783qm
