the first account i've seen doing EXPLAINER videos with SONGS instead of voiceover 14.3M views on 3 reels. 307K followers off 27 posts it's just a satellite map, one country lit up, and a fun fact... sung why it works: - a song gets replayed. a voiceover doesn't - the melody carries you to the next fact, so you never feel a gap to scroll - the facts rhyme, so they stick (that's how you learned the alphabet btw) - every country gets ~3 seconds, then it's gone every explainer account is fighting for attention with a narrator this one just made it catchy