+ANDERSEN & ASSOCIATES

Understand these 3 fundamentals before you go innovate or become an entrepreneur: 1) Ideas are easy. They're everywhere. They’re free! 2) The search & iteration for a value prop customers want & a scalable biz model is hard. 3) Execution & scaling is where winners are decided.

Two of the biggest innnovation mistakes: 1) Focusing on the solution before validating the “problem” 2) Building something before you need to #LeanStartup

Too many innovators & entrepreneurs think if they just find the right idea everything else comes easy. They got it the wrong way around. 1) The idea is easy. 2) The search & iteration for a value prop & biz model is hard. 3) Execution & scaling is where winners are decided.

Companies can’t innovate NOT because they lack ideas or smart people. They can't innovate because innovators have to explore ideas within the culture, processes, and incentive system of execution. You can’t cost-cut yourself to growth. It requires exploration!

The ability to get $ from your bosses or raise $ from VCs isn’t a validation of your business idea! Evidence for the desirability, feasibility, and viability of your business idea is what validation looks like!