SEO, AEO, GEO & Content Marketing for Tech and B2B SaaS companies | AI Content Engineer {AirOps Champion}.
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Joined July 2011
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#SEOstrategy changes a lot when you stop asking, "What can we rank for?" and start asking, "Which problems does this business solve?"
The two questions can take you down very different paths. One makes you chase traffic, while the other makes you chase leads.
#positiveequator
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It's an interesting phase of #SEO where your site isn't the only place search engines learn about your brand. Reddit, LinkedIn, reviews, podcasts, physical events, the list is endless.
The question is: What story do all these places tell about your brand? #positiveequator
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One of the most underrated #SEO skills is knowing when NOT to create a page. Two keywords can look different in a keyword tool and still deserve one strong resource. More URLs don't automatically mean more opportunities. Sometimes consolidation is bettwr.
#positiveequator – at Ikorudu, Nigeria
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Was preparing for Mass this early Sunday morning, and an idea for a sharp #SEO and #contentmarketing workflow hit me. I'm taking a fast 10 minutes to build an @AirOpsHQ playbook for it before I forget. And no, I won't be late for church 😀
#positiveequator
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Damn!
This quote from @seunonigbinde has been haunting me since I saw it on IG yesterday
Omo perhaps #EndSARS & 2023 was our rise of hope moment
Are we inevitably going to give up? Or have we already 😭
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The best #SEO opportunity isn't always a new article. Might be the page you already have that's sitting at position 8, getting impressions, but hasn't been properly developed for the searcher's intent. Before creating more, look at what's already close.
#positiveequator
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There's a strange habit in #contentmarketing of treating every competitor's topic as an opportunity. I don't agree. Sometimes your competitor is ranking for kws that attract people you don't want. You don't need to win every kw. You need to win the right ones.
#positiveequator
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#Internallinking is not only about helping pages get some link equity. Your #internallinks can tell Google how your pages fit together and which topics you actually have depth in - your site's content architecture
Most sites barely scratch the surface.
#positiveequator
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#AIsearch is forcing marketers to realize that being visible isn't the same as being understood. Your brand can publish plenty of content and still be difficult for an AI system to connect with a specific topic, problem, audience, or category.
#positiveequator #SEO
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A competitor getting more traffic than you doesn't automatically mean their #SEOstrategy is better. I've seen sites win traffic with pages that have little to do with the business. The end goal of #SEO is leads and sales, and if you're getting more, it's a win!
#positiveequator
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Something I've learned from auditing sites: you can spot the difference between a site that has an #SEOstrategy and one that's simply doing #SEO.
One has a reason behind the pages. The other has a collection of keywords
It's obvious if you know where to look.
#positiveequator – at Ikeja, Nigeria
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#AI has made #contentproduction ridiculously easy. That's why brands are shifting to content that couldn't have been written by just anyone. Start showcasing your experience, opinions, customer stories, etc. Having something original to say is essential.
#positiveequator
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When people move mad. Take it up a notch 😋😃😂 – at Lagos, Nigeria
We formed a friends' club earlier this year.
One of our rules was that whenever a member got married, we would support him with a 32-inch smart TV, a deep freezer, and a washing machine.
In April, the first member got married.
We contributed money, bought everything we had agreed on, and presented the gifts to him.
Two weeks after the wedding, he announced that he was no longer interested in being part of the club and left our WhatsApp group.
The following weekend, we showed up at his house unannounced.
We carried away the TV, deep freezer, and washing machine and left.
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One of the easiest ways to waste a good #SEO and #contentmarketing budget is to publish an article, watch it perform well, and then never touch it again.
As an industry, we don't talk enough about content decay.
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About #AIsearch, a brand can have plenty of content online and still be difficult for an AI engine to understand.
Who are you?
What do you know?
Who do you serve?
What problem are you associated with?
Entity clarity has become a search signal.
#positiveequator – at Ikeja, Nigeria
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One #SEO mistake I see often is starting with keywords before understanding the business.
Would you rather rank #1 for a high-volume keyword that attracts the wrong audience, or #3 for a smaller query that brings potential customers?
#positiveequator
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#contentengineering, especially with @AirOpsHQ, changed how I think about scaling content op. The goal is to turn the research, #SEO, strategy & production processes that already work into repeatable systems without losing the thinking behind them. #positiveequator
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Literally "it depends".
Was trying to make a decision between expanding a page with a sub intent or creating a new page for the sub intent.
Based on the factors, had to go with creating a new page after getting feedback from the LinkedIn post. – at Lagos, Nigeria
"Sometimes there is no absolute right answer" (for SEO) says John Mueller of Google seroundtable.com/google-no-a…
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Every site owner reaches a point where they stop judging content performance by traffic alone. A page can bring thousands of visits and contribute little to the business. Care more about what happens after the visit and whether it creates a path to revenue. #positiveequator #SEO
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