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Joined November 2020
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Everyone's obsessed with [this well-established and useful metric]. No one's talking about [this new metric I've just made up].
The most-cited benchmark for how many posts a blog needs to be competitive comes from data collected in 2009 and 2010.
Does the old SEO playbook survive AI search?
postdigitalist.xyz/how-many-…
📢🇧🇷🇲🇽 Google is bringing ads in AI Mode to Brazil and Mexico
Google is now running ads in AI Mode in 10 more countries, including India, Canada and Nigeria. Brazil, Mexico and the UK come next, planned for Q4 2026, with no launch dates yet.
Google announced it on Alphabet's Q3 earnings call on Oct 28. Search revenue grew 12% year over year, down from 17% in Q2 and 19% in Q1. Alphabet shares fell 8% after the results.
Google says sponsored product listings in AI Mode already get click-through rates similar to organic ones.
> via TechCrunch
> Learn more about AI mode + ads on the post below
NEW: Google is testing ads in AI Mode for users who connect Gmail, Calendar and Photos. In March, it said there were no ads. Is that personal context now being used for targeting?
IN SHORT: Not "directly." But inferences are fair game.
IN LONG: postdigitalist.xyz/googles-a…
Only 1 of Y Combinator's 11 Winter 2027 Requests for Startups mentions AI agents. Is AI's next bottleneck physical? postdigitalist.xyz/yc-reques…
80% of Anthropic's H1 2026 revenue came from customers paying by the token, per its S-1. Is the per-seat era of software ending? postdigitalist.xyz/anthropic…
An AI model says yes to everything. And an unlimited yes produces an average: something that works more or less the same for everyone, because it wasn't built for anyone in particular.
Tomás Milgrón, founder of Taller Oliva, on why designing is, above all, saying no, and what you can actually do in 7 days.
postdigitalist.xyz/how-to-le…
Clay coined the title "GTM engineer" and sells the tool most associated with the role. The job is, basically, "Clay user."
That doesn't make it a fad. A GTM engineer scales what already works. If your positioning still doesn't work, hire for that first.
Dig into the full analysis:postdigitalist.xyz/gtm-engin…
a16z crypto is now a16z Frontier.
Chris Dixon: "the label matters less now." The firm keeps investing in crypto.
One of crypto's biggest investors is dropping the word "crypto." Wall Street is doing the same: using the rails as a showcase, not a home.
postdigitalist.xyz/wall-stre…
Postdigitalist retweeted
Nubank linked to potential Brubank acquisition in Argentina (iProUP via André Santos). Inter and BTG Pactual are also reportedly exploring a deal.
Brubank has a full BCRA licence and ~5m customers. A deal would give an immediate local licence, customer base and infrastructure — faster than organic entry. Inter has denied talks; nothing confirmed.
Nubank pulled back from Argentina in 2019 after conditions “changed completely” (David Vélez). It scaled in Brazil, Mexico and Colombia, launched in the US, and already serves Argentina via Nu Global. Vélez has recently called the market “more attractive every day” amid deregulation, but still prefers to build from scratch.
An acquisition would mean integration challenges (customers, tech, culture). Revolut took a similar (much smaller) licence-buy route, securing BCRA approval in Sept 2026 for Banco Cetelem (launch targeted 2027). Mercado Pago is advancing an organic licence (expected by end-2026); Cocos already has one via Banco Voii.
Reports are unconfirmed and follow earlier 2025 rumours that went nowhere. But it's clear that Argentina is back on Nubank’s map.
¡ES VIERNES OTRA VEZ!
TL;DR: Marketing para máquinas, marketing para personas, crypto para empresas
Leelo acá 👇
postdigitalist.substack.com/…
Take a break from worrying about cybersecurity and go for a walk through the green valleys of AdTech. Everything 's okay here - and it'll be okay forever.
Here are some of the loadbearing questions marketers lose sleep over:
Should you buy some ChatGPT Ads? 👉postdigitalist.xyz/chatgpt-a…
Should you create landing pages in bulk with @webflow Campaigns? 👉 postdigitalist.xyz/webflow-c…
Is hiding instructions for AI the next stage of GEO?
WhatsApp's help pages had 102 blocks of text written for bots. Not cloaking, technically, but same mechanism: one version for people, extra material for machines.
Read the full analysis on postdigitalist.xyz/whatsapp-…
NEW: Google is testing ads in AI Mode for users who connect Gmail, Calendar and Photos. In March, it said there were no ads. Is that personal context now being used for targeting?
IN SHORT: Not "directly." But inferences are fair game.
IN LONG: postdigitalist.xyz/googles-a…
Stablecoin supply: +0.4% this year.
Stablecoin payments: +45%, to $482B.
Same dollars, changing hands more often in smaller amounts.
What it means for LatAm 👇
postdigitalist.xyz/stablecoi…
LA GENTE YA NO LEE
ÂżSos la gente?
Nuestro newsletter te sintetiza todo lo que publicamos en la semana, en pocas palabras.
Primera edición acá: postdigitalist.substack.com/…
Postdigitalist retweeted
New: Accenture has told employees it will only fund $29 per month of Claude use. Meaning that employees who often spend as much as $1,000 a month are now scrambling to find ways to keep access to the tool. A sign of the continuing crack down of AI 404media.co/accenture-tells-…
Postdigitalist retweeted
For the last year I've been working on a project that's finally ready to pop its head out
Microchips are the substrate of modern civilization, yet they remain fundamentally inaccessible
Say hello to @vensa_si, a $100M philanthropic fund for advancing open silicon
