18 years in paid search. Writing about advertising, sports, and whatever else comes to mind.

New York
Joined April 2022
who had a LI audience above 200 people and is in marketing? I need some traction over there. Willing to put in the sweat equity and write out shared posts.
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The irony of social media you i try so hard to get in front of a top professional like @oliviaakory or @CJSlattery and once you get there you say stupid shit because... it seems conversational
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Have an interview tomorrow with a law firm that spends a sizeable budget. Nervous about it. @AnthonyHigman who I met online took 30 minutes of his time walking me through what I already know just to get my moral up. Whoever says networking doesn't matter doesn't know squat.
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I think the confusing part about selling as a marketer is that you see so many ways to help a business that you fail to emphasize one. When you get a single opportunity to speak with someone, the conversation needs to be focused.
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I will see you bet and raise you a Google Ads Rep.
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Weird Question: I have an interview tomorrow. It's the 4th time I have spoken to this company but the first time in-person. Should I bring copies of my resume?
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Google says you should wait 30–50 conversions before making changes to your campaign. But here is the thing... No.
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The real question is risk tolerance. If you're 70% confident the data is solid, are you willing to put a sizeable wager on it?
Math is math... You either have enough data to make a call or you don't. How important your ad results are to you, doesn't change that.
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"If you don't know, now you know..." - Biggie
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This is so relatable. Literally laughed out loud.
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@Mel66 saw this when you commented on LI. It hits home haha
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Nobody in their right mind is willing to argue with my on social media about advertising. I know a lot. But more than that I am willing to argue a point i do not believe to prove a point.
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A guy I know from social media owns an ad agency. I’m a media buyer, and I see his ad on X, YouTube and Instagram 20+ times a day. I’m not a prospect. I just know him. Platforms claim to understand nuance and intent. Do they?
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The irony of being an advertising professional: You need to be excellent at the fundamentals before you can break them. And you need to break them to REALLY succeed.
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People love that I am AI forward... 👊
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Most incremental attribution test results I see posted show a lift number and nothing else. What’s the minimum you’d want reported (interval, significance, test length) before taking one seriously? CC: @oliviaakory
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Advertising is the only industry where a company hires a vendor, decides the work is bad, then tries to do it themselves with no experience. Nobody fires their hitting coach, watches a few YouTube tutorials, and posts “Day 1: me + an AI agent in the batting cages. Going pro.”
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interview 2. Dazzled a partner with talks of lead quality. Last step: interview in person. I need to buy a pair of dress pants to continue the process. 🤣😓
Your boy is good. Took an interview today with a big law firm. I interviewed with their head of marketing. He has just as much Google Ads experience and more legal marketing experience than me. Rare combo. Made me nervous. Nailed it though. Round 2 next week.
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Meta rewards your creative. Google rewards your exclusion lists. The best Google buyers are just bouncers with spreadsheets.
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