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Getting started is hard: The strength of a required 'trigger' is proportional to issue complexity + motivation. Group issues are often long running and complex. Does the ongoing stress/time of your situation provide strong enough triggers? behaviormodel.org @bjfogg

Maslow's Hammer: a cognitive bias that involves an over-reliance on a familiar tool. E.g. legal experts will pursue legal solutions. We naturally gravitate towards subject matter experts, not incremental progress. Cross-functional collaboration is important for meaningful change.