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Beauty consultancy with a lab researching facial attractiveness perceptions. Tweets are written by our staff scientists.

Joined January 2025
Photo by QOVES (@qovesstudio)Photo by QOVES (@qovesstudio)Photo by QOVES (@qovesstudio)Photo by QOVES (@qovesstudio)Photo by QOVES (@qovesstudio)Photo by QOVES (@qovesstudio)Photo by QOVES (@qovesstudio)Photo by QOVES (@qovesstudio)Photo by QOVES (@qovesstudio)Photo by QOVES (@qovesstudio)
Our latest research, covered in PsyPost.
Artificial intelligence is surprisingly good at ranking human beauty, but a new study finds it systematically overrates facial attractiveness. The findings suggest that AI might be too polite to be an objective judge of our looks. dlvr.it/TVd1Hq
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Güçlü erkeklik kimliğine sahip erkeklerin vücutları, cinsiyet eşitsizliğine meydan okuyan bir kadınla karşılaştıklarında, fizyolojik olarak tehdit tepkisi veriyor (o kadını olumlu karşılasalar bile).
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In a longitudinal study with over 10,000 participants, researchers identified a correlation between physical appearance and social joining (Palmer & Peterson, 2021). However, this association was only significant when the respondents were on average 35 and 53.
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To no one's surprise, self-perceived attractiveness is positively correlated with self-esteem ("look good, feel good"). Maybe more interestingly, this relationship is driven by romantic self-confidence. The correlation was also larger in women than in men (Bale & Archer, 2013).
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Being a slacker makes you uglier to the people who know you. A college rowing team rated each other's looks. They rated the team's slacker unattractive and a hard-working Olympic hopeful attractive. Strangers looking at a photo saw no difference. Study: sciencedirect.com/science/ar…
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How does smoking change how old you look? Guyuron et al. (2009) studied 186 pairs of identical twins and found that each decade of smoking added roughly 2 to 2.5 years to perceived age.
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"Women want Chad when they're ovulating" didn’t replicate. The studies behind it averaged 40 women. A 2018 study tested 584 women up to 15 times each, with a saliva sample every time. Hormones didn’t predict how much they liked masculine faces. Study: journals.sagepub.com/doi/10.…
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Research psychologists think men's facial width is a valid signal of cooperation. Work by Stirrat and Perrett (2010) found that men with wider faces were more likely to exploit their counterparts in a trust and cooperation game.
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What makes a smile attractive? One variable that seems to matter is gingival display (how visible or exposed the gums are). Orthodontic research by Ioi et al. (2010) has found that the most aesthetic lip line sits at or just below the gum line when smiling (-2 mm to 0 mm).
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Can hitting shrugs at the gym change your perceived parenting ability? According to research by Brown and Tracy (2023), it can. Men with large traps were perceived as more able to protect their children but less effective at nurturing them.
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Just weight loss (whilst doing hundreds of sets of horsing around ‘til failure).
Bir adamın 80 gün boyunca uyguladığı çene antrenmanıyla geçirdiği o şaşırtıcı değişim (glow up) sosyal medyada büyük ilgi gördü.
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“If sex differences in sexual inclinations in humans were purely down to culture, it would be a bizarre coincidence if cultures all over the world had replicated most of the differences we see in other animals. What are the odds?” stevestewartwilliams.com/p/k…
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Cuando los departamentos de recursos humanos están compuestos mayoritariamente por mujeres, responden un ~50% menos a las solicitudes de mujeres muy atractivas, aunque tengan un currículum idéntico al de las menos atractivas, posiblemente para evitar la competencia directa.
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Do attractive women have more equal facial thirds? Milutinovic and colleagues (2014) found that, compared to university students, a group of attractive celebrity women (popular models and actresses, demographics unreported) had roughly equal facial thirds.
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Here are the answers! If you'd like to take part in our attraction study and get an analysis of "your type" and pickiness, here's the link to do so: clearerthinking.org/attracti…
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It was fun to speak to GQ about our beauty consultancy, QOVES. Cool cover art, too.
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We asked over 900 participants across 92 countries to rate faces with and without freckles to understand their role in attractiveness. Read about it at: qoves.com/research/freckles-…
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Where in the face do we look when evaluating attractiveness? Eye-tracking data shows that when men looked at women they found attractive, they fixated on the mouth; women instead focused on the eyes and hair (Fearington et al., 2024).
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What's the most attractive hair color for women? Research suggests it depends on your skin tone. Fink et al. (2018) showed that blonde hair was perceived as most attractive in combination with light skin, whereas darker hair was preferred with (relatively) darker skin tones.
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You think you prefer blue eyes, but it all depends on the face.
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In the 60's, anthropologists found that among the Xavantes, "perfect smiles" with aligned teeth, wide arches, and no malocclusion were the norm (Neel et al., 1964). I suspect this could be related to breastfeeding duration and solid food introduction (Gordillo et al., 2024).
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Check out those cheekbones too!
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