grow or die
Joined September 2023
- Tweets12.5K
- Following1.1K
- Followers14.4K
- Likes14K
94% of crypto KOLs quoted a round number.
$50 and $100 alone = 35% of all answers.
The full report 👇
What 1,051 creators on X charge, and how to negotiate
Median price:
• 1K–10K followers: $50
• 10K–25K: $100
• 25K+: $200
96% left room to negotiate. A typical KOL's lowest price sits ~30% below their first quote.
Check the full report 👇
go.oznaka.ai/x-kol-pricing
Wallchain Community Hub retweeted
sorsa score and smart followers aren’t enough
you also need to check how botted their replies are
I used @oznakaai to analyze how botted the accounts that posted about RobinGuards in the last 30 days are
p.s. the organic replies metric is very low, which suggests almost all of their replies are botted
Crypto Twitter KOLs are a fucking scam. And we have the numbers to prove why.
We hired 200+ KOLs with 10M+ combined followers. Every single one had a 400+ Sorsa score and 100+ Smart Followers. Most had 1,000+ Sorsa.
200+ KOLs posted twice each.
Our result? 280 NFTs sold at $5.
Now let’s talk about this circus.
Fake views. Fake likes. AI-generated replies that don’t even understand what the project does. The same fucking accounts liking and replying to each other in engagement groups, recycling engagement and pretending they’re influential.
You have 200K followers but can’t prove you have actual buyers. You’re scared of referral deals because deep down you know nobody will click your links, buy anything or convert.
YOU HAVE BOTTED FOLLOWERS, NOT INFLUENCE.
And the funniest part? You genuinely think you’re marketing professionals. You’re a bunch of engagement farmers playing influencer, selling fake numbers to projects and calling it a career.
Our team tested this firsthand. We were ready to pay for influence, but got fucking nothing.
And you wonder why CT is dying? Why projects are cutting deals? Why marketing teams are moving to TikTok and Instagram?
BECAUSE NOBODY WANTS TO PAY FOR YOUR BULLSHIT ANYMORE.
Honestly, go work at McDonald’s. At least you’ll serve people something useful instead of selling projects fake engagement and pretending to be important.
200+ KOLs. 10M+ followers. 280 NFTs sold.
That’s your fucking influence.
Wallchain Community Hub retweeted
What the heck are these influencers posting about my product?
Sound familiar? The fix usually starts with the brief.
We made a KOL brief template for X and added what we learned from running dozens of campaigns. Use it.
oznaka.ai/guides/influencer-…
Wallchain Community Hub retweeted
We saw teams tie payouts to impressions and replies. What happened in those campaigns?
Creators bought impressions and replies.
If the metric is cheap to fake, outcome-based pay buys you better-looking fakes.
Here's how Oznaka helps check creators' stats.
Wallchain Community Hub retweeted
We had 30 calls with different teams in the last month. Most had already run at least one KOL campaign.
And all of them had pretty much the same experience: they got views, but no users.
This is how we address that 👇
oznaka.ai/blog/kol-campaign-…
we miss our backbone, quackers should unite
Hi @Support @PremiumBusiness - we kindly ask the X team to review and restore our account @wallchain.
We’ve already submitted an appeal and are fully committed to complying with X’s policies.
p.s. any amplification for visibility would be appreciated
Wallchain Community Hub retweeted
Was amazing meeting Yurii in person at Token2049.
As always building awesome tech for the space.
Keeping my sights on Oznaka 👀
The vision behind building @OznakaAI
news.wallchain.xyz/p/meet-oz…
Every creator campaign means checking stats, DMing for prices, and juggling spreadsheets.
@OznakaAI saves brands hours of manual work. Just describe who you need and get a shortlist of best-fit creators who reach your target audience. All in one place.
go.oznaka.ai/beta
Every creator campaign means checking stats, DMing for prices, and juggling spreadsheets.
@OznakaAI saves brands hours of manual work. Just describe who you need and get a shortlist of best-fit creators who reach your target audience. All in one place.
go.oznaka.ai/beta
90%+ accounts have fake followers & replies.
But even a real audience isn't enough. It also has to already care about products like yours.
And you still have to avoid getting overcharged.
Oznaka solves all 3.
Join the next link to get a free trial → go.oznaka.ai/beta
Wallchain Community Hub retweeted
90%+ accounts have fake followers & replies.
But even a real audience isn't enough. It also has to already care about products like yours.
And you still have to avoid getting overcharged.
Oznaka solves all 3.
Join the next link to get a free trial → go.oznaka.ai/beta
Wallchain Community Hub retweeted
coming to token2049 next week
the market has changed direction multiple times since last year
our strategy has adapted and is ready for what comes next
the creator economy is changing shape, but it keeps growing
some things are fundamental and won't change. some are as simple as "brands want to work with creators who deliver"
in october we're releasing a completely reshaped platform, designed to solve creator challenges at the root
11 companies have already used the raw version for their creator strategy
dm to catch up at token
gQuack
Wallchain Community Hub retweeted
We're building Oznaka after 10 years of solving distribution, running 90+ creator campaigns with 120,000 activated creators, and hearing about the same challenges from 500+ teams working with creators:
- inflated accounts that look fine and convert nothing
- same names selected for campaigns
- weeks lost to manual vetting
There is another way
Wallchain Community Hub retweeted
Only 4% of X creators have organic reach and genuine replies under their posts.
Evaluating creators by follower quality or score like X Score isn't enough to build a campaign that performs.
What actually drives performance:
- Organic reach
- Organic replies
- Audience interest in similar products
