Every contractor I grab lunch with in South Florida complains that young people don't want to work with their hands anymore. We have 150 people and 100+ trucks on the road at RACK Electric, and my hiring inbox gets flooded every single week. People will run through a wall for this work when someone actually takes the time to teach them the trade. Most shops just want a turnkey 10-year master tech to walk through the door so they don't have to spend a dime on training. We take guys who have never touched a generator, run them through our own shop, pair them with senior leads, and build them into six-figure careers. My top lead tech right now was stocking shelves at a local hardware store four years ago before we handed him his first pair of wire strippers.

A supervisor walks into my office after a job bleeds $8,000 in margin and hits me with the three most expensive words in the trades: "I don't know." That shrug is code for nobody tracking the job. In the field, guessing burns cash, and confusion never paid a supplier invoice. When an install goes sideways, you do not guess. You pull the GPS timestamps, material supply house tickets, permit inspection logs, and technician labor hours against the original bid. Feelings and gut instincts belong in Vegas. I refuse to run an operation on "I don't know." We run on data and facts.

Most contractors lose 15 hours a week stuck in traffic between job sites while dispatch issues pile up. Across 11 counties, transit time is an operational command center. Review job costs, approve POs, and clear permit bottlenecks. Turn windshield time into execution.

Solid quote. “ Worry is a waste of Time”

Techs jump shops every nine months for an extra $2 an hour, then wonder why they are still pulling wire on basic rough-ins five years later. Every time you leave for a quick bump, your reputation resets to zero. You start back at the bottom of a new dispatch board with zero trust from the field supervisor. The technicians who build real careers in this trade stay put in a shop that develops them. They move from green helper to lead service tech to running multi-truck commercial projects. Chasing pennies kills your leverage. Mastering one system builds your career.

Most electrical contractors in Florida bet their balance sheet on hurricane season. When storms stay offshore, payroll keeps running while residential installs dry up. Last month in Ellabell, Georgia, RACK built the East Coast's 1st commercial Class 8 EV semi charging site at the Pilot Travel Center alongside Tesla Charging. 6 Megachargers and multi-megawatt utility feeds. Commercial freight moves rain or shine. Operators build infrastructure that runs year-round, or stay hostages to the weather radar.

Most contractors start coasting the second November hits, waiting until January to set budgets, order trucks, and fix rate cards. By January 1st, they are already 90 days behind. The next 2.5 months plans the next 9 months of execution. Q4 is for locking down vehicle allocation, material pricing contracts, technician comp tiers, and master scheduling before the year turns. In the field, you either build the beginning of 2027 in Q4 or you spend next year eating margin bleed.

Beautiful.

My wife and three kids are the entire reason I built this company. Contractors love to talk about dispatch boards, warehouse inventory, and gross profit. None of that matters if the foundation under your own roof is cracked. You cannot play aggressive offense on the road when your house is in chaos. Having my wife hold down the fort allows me to build this business with complete focus. Spreadsheets make trade scale look simple on paper. In the field, you either build a rock-solid foundation at home or the operational pressure breaks the entire machine.

Most contractors settle for managers who clock out Friday and pray the phones do not ring until Monday. Had our executive team in the room this morning locking down 2027 initiatives. In leadership, you either architect three years out or you babysit yesterday's emergencies.

They leave RACK, go somewhere else, and eventually find their way right back. I don't fault anyone for wanting to better themselves or explore opportunities. Sometimes you have to leave to appreciate what you had. But there's something to be said about loyalty, consistency, and building something over time. The grass isn't always greener on the other side. Sometimes it's greener where you water it. At RACK, we're not just trying to create jobs. We're trying to build careers, develop leaders, and create opportunities for people who want to grow with us. Chasing a paycheck might get you a little more today. Building a career can give you a whole lot more tomorrow.

Wake up pissed off to be great. There is no shortcut to the hard work. You live, breathe, and eat this shit to build a brand, reputation, and image from the bottom. Wake up and quit being soft. It is go time. Supercharge your business for 2027. The next 2.5 months plans the next 9. Learn the playbook to success. Our first master class is almost full. 2 spots left and the details will drop in your inbox. Taking on 2 more virtual coaching clients. Hit the link.

Damn your having a great relaxing day, enjoying watching bad football is better than no football. And you find out your neighbor of 8 years who moved away for a better life passes away. Dads out there, do I tell my 4 year old son when he asks one day or do I just leave it alone…. This one hurts, she’s been a staple in our life through all the COVID mayhem. Rip Jennifer - True Angel 🐶 🕊️

We run our dispatch board like a football roster to max daily gross profit on every job. Here is the 3-tier deployment order: 1. Slower, meticulous tech: High-end T&M. Clients pay for perfection and do not complain about the bill, so letting him obsess over clean conduit protects margin. 2. Fastest installer: Residential panel swaps. Raw tempo burns through the ticket and maxes out daily gross profit. 3. Blueprint specialist: Commercial plan sets. Put the tech who struggles with English or customer small talk on complex schematics with zero friction. Generic business advice tells owners to play to strengths. Sticking to a strict deployment order is what actually protects gross profit, otherwise you spend all week yelling at an offensive lineman for not running like a wide receiver. How do you set your dispatch board before trucks roll?

Peptide stack locked: Reta 40, Tesamorelin, and Glow. You cannot run a heavy Q4 push when your energy is dragging. Most guys wait until January 1 to dial in their health, and by then the year is already decided. The next 90 days in the shop set your next 9 months. Lock in.

No one is getting the “rocket trim”

DM me Salary + Commission

Tesla new car is crazy. No offense but non of us are going to be getting a ticket to the flying version. But the marketing behind this is all over the place, design change now 3 times. It’s been 7 years of this supposed build, and still no real “Delivery Day” I’ll wait till these are on the 2nd market; and buy it after someone made a mistake

Damn I want one of these

Most CPAs have no idea how to shelter revenue once a trades business clears $1,000,000. I am putting together a closed door 1.5 day boot camp in Boca Raton for trade business owners doing at least $1,000,000 in revenue. Capping the room at 10 to 12 seats max. Zero vendor pitches. We are breaking down real operational upgrades, heavy tax advantages, and asset depreciation strategies standard CPAs never bring to blue-collar owners. When everyone in the room runs trucks, manages payroll, and handles field fires, the conversation gets real fast. Iron sharpens iron. If you run a trades company doing $1,000,000+ and want a seat at the table, DM me. How much did your CPA save you on equipment depreciation last year?

I’m going to be hosting a local round table here in BOCA RATON, Nov date TBD - 2/3 day event. Some heavy hitter speakers. - business - tax and insurance session - iron sharpens iron limited to 10-12 seats max. DM if interested. Invite only