B2B copywriting agency: a team of dedicated B2B technology copywriters and project managers, helping marketers worldwide.
Penryn, Cornwall
Joined June 2009
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Radix Communications retweeted
Yeah, that’s me. The source was my own experience spending 5 weeks doing ChatGPT with middle school students!
Radix Communications retweeted
B2B copywriters! Want to make your copy more inclusive?
I chatted to @RadixCom about #LGBTQIAplus inclusive copy, why pronouns are so important, and how to share, remember, ask for and use pronouns correctly in your B2B copy. ⬇️
radix-communications.com/7-w… #PrideMonth #Pride2023
Radix Communications retweeted
Some much-needed #AI reassurance from @radixcom's David McGuire at #B2BIgniteLondon this morning:
“When it comes to writing content, AI doesn’t just sometimes get it wrong, it gets it confidently wrong.”
Radix Communications retweeted
Vigorous head-nodding going on in our team right now.
#b2bignitelondon #b2bmarketing #copywritersunite
Radix Communications retweeted
In 2011, Pixar employee Emma Coats shared its “22 Rules of Storytelling.”
They’re a masterclass in story, psychology, and human connection.
Here are 7 gems:
🧵
Radix Communications retweeted
B2B copywriters! Want to make your copy more inclusive?
I chatted to @RadixCom about #LGBTQIAplus inclusive copy, why pronouns are so important, and how to share, remember, ask for and use pronouns correctly in your B2B copy. ⬇️
radix-communications.com/7-w… #PrideMonth #Pride2023
Radix Communications retweeted
David McGuire of @radixcom will be teaching you how to write B2B copy with power and confidence on day two of Ignite London (29-30 June)! 📝
Register now for your two day pass with training: okt.to/tV5gfX
#b2bignitelondon
Radix Communications retweeted
For all the hype around ChatGPT, I can add my voice to those who have pointed out that it just makes things up.
The false info is plausible, but made up nevertheless.
I’ve never written a book on smartphone photography or an article for the Guardian - but ChatGPT insists I have.
Radix Communications retweeted
If you want a reader to really engage with your case study, they have to identify with your customer. b2bmarketing.net/en-gb/resou… via @MarketingB2B @radixcom #B2B #Casestudy
Radix Communications retweeted
"Breaking down your content piece–or 'atomising' it...gives you an opportunity to create smaller, more accessible pieces of content that'll likely reach a larger portion of your audience"
How to atomise a big B2B content piece into smaller assets
bit.ly/3zqIeNu @radixcom
Radix Communications retweeted
#Propolis' copywriting specialist David McGuire writes on the 7 life-changing questions you need to know when writing your case studies. Spoiler alert: getting good engagement starts with your customer
@radixcom
okt.to/MgQ03S
Radix Communications retweeted
Great event last night in the stunning @Simpleweb office with the Bristol content group by @SonjaNisson and @sjtanton
🤖 ChatGPT for writers: Friend or foe?
My conclusion? I’m still on the fence.
#ChatGPT #Bristol
Radix Communications retweeted
Title case: what exactly are we capitalising and what are we not? FiNd OuT iN oUr LaTeSt BlOg: bit.ly/3sQqEiH
Radix Communications retweeted
How do you find the right voice and tone for your #B2Bcontent? Lizzie gives you some top tips.
bit.ly/3z3nble
#b2bcopywriting #b2bcontent #copywriting #copwritingtips
Radix Communications retweeted
Readability's really important in #B2B #content. But should you keep it simple when the subject is complex?
George's blog is written at 4 different Flesch-Kincaid grade levels, so you can see for yourself. bit.ly/2JA25j0
Radix Communications retweeted
Radix's @McGuireDavid shares his tips on how to get your #B2Bcontent noticed.
@MarketingB2B #b2bmarketing #b2bcopywriting #B2B
bit.ly/3v9o2vt
Radix Communications retweeted
In this episode, we’ve collected our favourite #copywriting tips from the past few months.
bit.ly/3GiDkHg
Radix Communications retweeted
Need to pick up a complicated subject quickly? Our colleague Matt has you covered... #techmarketing bit.ly/2RgCpzF
Radix Communications retweeted
Reviewing B2B copywriting? Steal our 16-point quality checklist
Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 16-point scale. And we're happy for you to make it your own.
bit.ly/3quoyEf
Radix Communications retweeted
This #eBook for US-based recruitment managers was one of Kieran's all-time favourite briefs. Here's why.
bit.ly/3vXhFvC
