Rael Bricker

Check out the latest article in my newsletter: Execute: Why Big Transformations Quietly Die linkedin.com/pulse/execute-w… via @LinkedIn

When you’re excited about an idea, it’s easy to imagine that the market will respond just as you hope. To test the assumption, talk to people who can offer an independent perspective including those who aren’t already supporters of your idea. #futureofwork

As we further expand on Andrea’s top tips, another one of her tips is to pressure-test the idea against four filters: market feasibility, business viability, bottom-line profitability, and ethical sustainability. #futureofwork #excellenceproject

Before you invest heavily in an idea, step back and check that it solves a real problem for a real market. #futureofwork #excellenceproject #Raelbricker #futureofculture #businessexcellence #excellence

“It’s critical that you understand the media, what they cover, and whether you are a fit for that particular program.” #futureofwork #excellenceproject #Raelbricker #futureofculture #businessexcellence #excellence

It’s easy to assume that journalists hold all the power when it comes to media coverage. But you bring something valuable to the conversation too: your knowledge, experience, and perspective. #futureofwork #excellenceproject #businessexcellence #smallsteps

“It’s actually not the journalist’s job to promote your business.” That’s an important mindset shift for anyone hoping to earn media coverage. #futureofwork #excellenceproject #excellence #smallsteps

Great selling isn’t about creating pressure—it’s about creating buyer safety. #futureofwork #excellenceproject #Raelbricker #futureofculture #businessexcellence #excellence #smallsteps

The best way to help a customer say yes? Let them try on your thinking first. It’s more than explaining what you sell. It’s helping the customer feel confident in how you’ll help. #Raelbricker #futureofculture #businessexcellence #smallsteps

On the latest episode of the Top Five podcast, Lindsay and I spoke with Simon Bowen about how businesses can make their thinking clear—and help customers see the value beneath the surface. #futureofwork #Raelbricker #businessexcellence #excellence

A wattlebird spent a year attacking my home office window. It drove me mad. Then he vanished, and I didn’t even notice. He came back yesterday and I was thrilled. Funny what we miss, and what we never notice. raelbricker.com/blog/the-wat…

Optimism isn’t pretending everything will be OK. It’s looking honestly at where you are, deciding where you want to go — and taking the next step towards it. Then another. That’s the difference between positive thinking and disciplined optimism. #Leadership #Optimism

What does sourdough have to do with leadership? More than you’d think. You don’t hope a loaf will rise. You create the conditions, learn, adjust and keep going. That’s disciplined optimism. Believe better is possible. Then do the work to make it happen. #Leadership #Optimism

Too many leaders make dramatic changes, then wonder why the team isn't flying with them. Pilots don't fly straight lines, they make thousands of small corrections. That's the E in RISE, Execute Incrementally. #Leadership #DisciplinedOptimism

Inspiration is a spark. Optimism is an engine. Inspiration makes us feel something. Optimism says: the future can be better — and I can take action to help make it so. Great leaders need both. But when the applause stops, optimism is what keeps people moving.

Check out the latest article in my newsletter: Strengthen: Stop Fixing Your Weakest Leader linkedin.com/pulse/strengthe… via @LinkedIn

The most important tip in Derek’s framework is to stop delegating tasks and start delegating outcomes. Everything else—bottleneck audits, operating rhythms, even hiring for trust—serves this shift. #futureofwork #Raelbricker #futureofculture #smallsteps

The shift: from "how do we stay energised?" → "where are we going, and how will we know we got there?" Clarity of destination enables thousands of independent decisions to point the same direction — without you in the room for every one. intellectualstrategies.com/p…

"Inspiration fades by lunchtime when the crap hits the fan." Sustainable leadership needs enduring vision + practical roadmaps. Not repeated motivational hits. intellectualstrategies.com/p…

Motivation is not a scaling strategy. Here's what actually works 1/ When you're small, the founder IS the context. The team catches the vision through proximity. As you scale, that transmission breaks down. No amount of energy fixes a clarity problem. intellectualstrategies.com/p…