
We develop digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. #SocialMedia #SEO #design
Toronto
Joined February 2011
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For the fourth consecutive year, Reshift Media has been recognized by @Entrepreneur as one of the leading suppliers serving the franchise industry, ranking 2nd in the Marketing Agencies category in Entrepreneur’s 2026 Top Franchise Suppliers. reshiftmedia.com/reshift-med…
#Advertisers are getting more control over where their budgets go. Google Ads is rolling out new controls that let advertisers prioritize channels and set budget limits for lower-priority placements. Here’s what #marketers need to know:
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Want to attract customers without relying on hard sells? Inbound marketing focuses on creating valuable content that attracts audiences, builds trust, and supports long-term relationships. Use this guide to see how #marketers can put it into practice.
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Sharper streams, more efficient data use, and potential multi-view experiences could be on the horizon. #YouTube is targeting an early 2027 rollout of the AV2 codec for its web platform.
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#YouTube videos could soon look better while using less bandwidth. The platform plans to introduce the AV2 video codec on web in early 2027, potentially improving streaming quality and reducing playback interruptions.
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Ever spent way too long scrolling through chats to find a photo or link? #WhatsApp is developing a media hub for iOS that would bring received photos, videos, and links together in one place.
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Timing and placement can make a difference in your ad strategy. TikTok’s latest playbook explores how premium ad formats like TopView and Pulse Suite can help #brands stand out during peak viewing moments.
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#B2B marketing is evolving as #AI reshapes discovery, buyer expectations, and how brands demonstrate value. Find out these seven shifts marketers should prepare for in 2027 and what they mean for future strategy.
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Making frequent changes to ad campaigns could work against your results. #Meta recommends giving campaigns time to gather data and learn before making adjustments. Here’s what #marketers should know ahead of the holiday season. #MetaAds
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Holiday shopping is becoming more discovery-driven; #TikTokShop helps shoppers find gift ideas through creator content, product recommendations, and community trends. Explore how #brands can connect with holiday shoppers through social commerce. 🎄🎁🛍️
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There’s more than one #Instagram algorithm; Feed, Stories, Reels, and Explore each rank content differently. Take a look at how #marketers can tailor their content strategy to each surface and improve audience discovery and engagement. 👇
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Audio streaming could be expanding beyond music and podcasts; #YouTube is reportedly exploring audiobooks with publishers, potentially as a #YouTube Premium benefit. Explore what this could mean for the platform’s competition with Spotify and Audible. 🎙️
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Category pages and product pages serve different search intents; #Google’s results are evolving, making it important for #ecommerce brands to optimize both. Discover how #ecommerce brands can use search intent to guide their #SEO strategy.
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Consumers want #AI that adds value, not ads that know too much; #Snapchat research highlights concerns about personal data in hyper-personalized advertising. Learn how #marketers can create relevant experiences without compromising your consumers' trust.
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The way audiences find videos is evolving; #YouTube is redesigning its mobile Home tab and moving Subscriptions to the top bar. Explore how the changes could make content discovery more tailored to viewers’ interests.
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Sharing short-form video is getting easier; #WhatsApp is testing a dedicated shortcut for Instagram Reels, letting users browse recently viewed, saved, and liked content directly from chats.
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AI-generated visuals are getting more design-focused; #Canva launches Craft, its first in-house image generation model, built to create images with legible text, precise layouts, and editable elements. See what this means for #marketers and #creators.
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Understanding human behaviour can make advertising more effective; #marketers can apply psychology-backed principles to create more memorable, persuasive social ads. Use this guide to discover more:
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Black Friday success starts before the sale; #brands can use #socialmedia to build anticipation, test creative, and connect with shoppers across channels. Check out how #marketers can turn seasonal campaigns into meaningful engagement and conversions.
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A small interface change is sparking questions; #YouTube clarifies the dislike button is moving to the three-dot menu when #creators view their own videos. See what this change means for #creators and video analytics.
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Generative AI is opening new doors for self-expression; #YouTube research finds 72% of video uploaders surveyed use AI in their videos or images. Discover how #creators are using AI to bring personal stories, passions, and ideas to life.
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