Building SaaS and Digital Media Products | 2X Exits
Joined April 2021
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- Followers1.2K
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It's been one heck of a day!
SaaSwrites is now officially acquired as well. 🎉
2 exits in a day! 😅
Details coming soon.
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I had worked last year in building a curated list of AI tools in the market.
It's time to revive it.
Building an AI tool? Add it to the directory
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In 2024, I'm actively focusing on creating newsletters that are only a subset of my business.
Going forward this year, I'll focus on my newsletter being a complementary service/solution to a problem my product/website is solving.
And not newsletter just a standalone product.
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Just published a new niche website in the spiritual space.
This helps me get closer to my own spirituality while utilising my energy to serve people (a lot of them hopefully).
Excited to see how it pans out!
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I got my first exitwith SaaSwrites for $10k.
The first thing that I'm doing (apart from building an indie project) is to hire a coach.
So excited to be working with @MPaXmarketing in the entirety of 2024.
Have some solid goals for this year and now - I'm confident to hit them
Finally I'm back from my long vacation in Thailand.
And the best thing happened while on it - SaaSwrites got acquired! 🥳
It took 3 hours and 8-10 back & forth emails to close!
It was wild...
Thank you all who had supported SaaSwrites in 2022-2023. 📈
On to next projects!
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Looking to connect and follow founders who have had exits.
If you have sold a company or know someone who has, say hi and let's connect 👋
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And... It's sold. 🎉
I'm happy that one of my online business is acquired.
The Write your SaaS Growth newsletter has been officially sold for 9X ARR.
It's a micro early 4-figure sale but I'm happy! 😁
I'm going to list my 'Write your SaaS Growth' newsletter for sale.
I'll be working on my 69th edition tomorrow.
However, I feel I want to do more of a creation newsletter with marketing strategies than a curated one.
Do you anyone who'd be interested to purchase?
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After running >70 editions, my biggest learning in terms of a downside is to run a free newsletter and collect emails.
A paid newsletter can be one of the most lucrative business models for creators.
And I see paid newsletters being the future of newsletters.
Everyone talks great things about running a newsletter.
But not many talk about these downsides:
1. You can easily get fooled by your newsletter’s ‘growth’
Open rates and clickthrough rates are less accurate than people think. (I’ve spoken about this a lot in my previous posts)
If you are just starting a newsletter, you might not know just how inaccurate and especially why these numbers are inaccurate.
It’s surprising to see so many newsletter operators lie to themselves about their growth.
Because they don’t know how to improve their tracking.
Hint: It has to do with proper list cleaning.
2. You may not entirely understand the newsletter business model
Newsletter business models are widely misunderstood.
The reason is simple: Most people value a newsletter based on the number of subscribers.
The reality is that a newsletter is just a medium to distribute content. A pretty darn good medium.
But the valuation usually has little to do just with the number of subscribers. They much more often depend on the business results and growth.
The business model and economics of a newsletter can vary a lot because a newsletter is just a medium.
This is why the ‘newsletter business model’ is often wrongly debated in public.
I still see people talk about MRR, and they regularly extrapolate 1-2 months of ad revenue into an ARR, which is just not correct for newsletters monetized through sponsored posts.
3. Newsletters are harder to scale than people think
Let’s put some context together here.
Newsletters can scale well but only up to a certain point.
When you write a newsletter, you can send the same one to either 1 subscriber or to 1,000,000.
The challenging part with scaling is the total audience you can get with just one newsletter…
How quickly will you saturate the audience that likes to read newsletters, are interested in the topic, and prefer to read your newsletter rather than everything else available out there?
OK, say you reach that point of saturation. You can then just start another newsletter, right? Not really!
Because once you do that, you notice that it’s not the same amount of work for 1 subscriber and 1,000,000 subscribers.
So, I think many people underestimate the complexity of scaling a newsletter business while also maintaining quality.
Especially when they want to do all this profitably.
To sum it up, I’d say that starting a newsletter business is not exactly the magic pill like which it is sold today.
5 years, $2M rev later, I can tell you that running a newsletter business is much more complex than you might think.
What other downsides do you think nobody talks about?
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#blackfriday #marketing
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Lately, I have just been testing some waters in the world of D2C and realise the entire game sits just on Marketing.
A SaaS can still have distribution without a need of intense marketing but the marketing game you need in building a business in D2C is on another level.
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It's quite easy to build a SaaS with both technical product and a sound marketing strategy in about $1000.
Anyone charging over this is just charging for your time. :)
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If you are 'already' planning your SaaS marketing for 2024, it will help if you strategize on your 3 big pillars.
And focus on these 3 big pillars for 12 months. Tests can vary but your pillars need to be constant.
Change a pillar if it's not working only after 12 months.
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