B2B marketing guy, SVP at ITSMA/Momentum, primary focus on #thoughtleadership, #ABM, #executiveengagement, and #marketingtransformation in the connected economy

Gloucester, MA
Joined October 2008
The practice of #ABM never stands still, but the rise of #generativeAI has arguably changed the dynamics more than anything else in ABM's 20+ year history - massive new opportunities, risks, questions, and challenges, to say the least. So it's perfect tim…lnkd.in/eMNcGNHy
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Great article about the Boston roots of ChatGPT… and the still dominant lure of Silicon Valley. lnkd.in/eMFeNKzJ
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What’s next for #ABM? More focus on helping buyers buy, especially in the later stages of the decision process, if we take seriously the powerful research and insight from The JOLT Effect. Can’t wait to brainstorm on this with our members on Tuesday. lnkd.in/e7tic8CT
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Great new #ABM book; huge congrats to @alishalyndon and the team here - so great to see the continued elevation of the most powerful B2B growth strategy. lnkd.in/ehAwHgCx
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Really looking forward to our next annual #B2Bmarketing state of the profession review; always great insight and inspiration with @DavidCMunn and Julie Schwartz. lnkd.in/emJYVqGY
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Great piece on brand and purpose. Big challenge with the downturn for companies making cuts but trying to maintain focus on purpose. Easier if you’re still growing but, per Hiranaga, the issue is purpose being intrinsic to the brand vs an add-on. lnkd.in/ewwjEngX
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Is science ruining art? Thoughtful piece by the always interesting Derek Thompson. lnkd.in/emjvTBzY
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We're hiring! Looking for rock star BDM to help expand our growing consulting work with global leaders in #b2bmarketing, #abm, #marketingtransformation, and more. lnkd.in/eBBNBesM
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It’s that time of year again! Really looking forward to seeing another round of the inspiring, high impact programs that our awards get to showcase every year. lnkd.in/e6eyMUU5
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Great session coming up next week. Cool creative won’t solve all your #ABM and #contentmarketing challenges but it sure will help! lnkd.in/ebsB_3NM
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Love this campaign - huge kudos to Budweiser Co and #TapeOutHate - important, creative, and should make a difference. lnkd.in/eW9cj-PR
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Wondering about the new hybrid work approach? Hilarious! lnkd.in/ey5CDHvy
Enjoying the @ITSMA_B2B #MV21 breakout "Experts Explain - #ABM and with expert speakers from @google - just missing "Mr. #ABM " @myfavemartin from @SAP who "turned the lights on for me" on #ABM and way more @robleavitt
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Like pretty much every aspect of sales and marketing, #salesenablement has undergone tremendous disruption and change over the past few years. So of course ITSMA, a Momentum Group Company is fielding a great benchmark survey. As with all our research, we'…lnkd.in/ee8k3qyF
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