
B2B marketing guy, SVP at ITSMA/Momentum, primary focus on #thoughtleadership, #ABM, #executiveengagement, and #marketingtransformation in the connected economy
Gloucester, MA
Joined October 2008
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Great and thoughtful interview here. Lots to digest! lnkd.in/eQyGJqnZ
The practice of #ABM never stands still, but the rise of #generativeAI has arguably changed the dynamics more than anything else in ABM's 20+ year history - massive new opportunities, risks, questions, and challenges, to say the least. So it's perfect tim…lnkd.in/eMNcGNHy
Great article about the Boston roots of ChatGPT… and the still dominant lure of Silicon Valley. lnkd.in/eMFeNKzJ
Excited about such a great addition to our team! A big welcome to such great new colleagues; can't wait to get going together. #thoughtleadership #abm lnkd.in/etH5kDc6
A good conversation on what's working and what's next for #ABM, if I can be so bold here! Love to hear your thoughts. lnkd.in/grCU6jtX
What’s next for #ABM? More focus on helping buyers buy, especially in the later stages of the decision process, if we take seriously the powerful research and insight from The JOLT Effect. Can’t wait to brainstorm on this with our members on Tuesday. lnkd.in/e7tic8CT
Great new #ABM book; huge congrats to @alishalyndon and the team here - so great to see the continued elevation of the most powerful B2B growth strategy. lnkd.in/ehAwHgCx
Really looking forward to our next annual #B2Bmarketing state of the profession review; always great insight and inspiration with @DavidCMunn and Julie Schwartz. lnkd.in/emJYVqGY
Useful view from the always interesting Derek Thompson. lnkd.in/eq5HMmKg
Great piece on brand and purpose. Big challenge with the downturn for companies making cuts but trying to maintain focus on purpose. Easier if you’re still growing but, per Hiranaga, the issue is purpose being intrinsic to the brand vs an add-on. lnkd.in/ewwjEngX
Is science ruining art? Thoughtful piece by the always interesting Derek Thompson. lnkd.in/emjvTBzY
We're hiring! Looking for rock star BDM to help expand our growing consulting work with global leaders in #b2bmarketing, #abm, #marketingtransformation, and more. lnkd.in/eBBNBesM
It’s that time of year again! Really looking forward to seeing another round of the inspiring, high impact programs that our awards get to showcase every year. lnkd.in/e6eyMUU5
Great session coming up next week. Cool creative won’t solve all your #ABM and #contentmarketing challenges but it sure will help! lnkd.in/ebsB_3NM
Really looking forward to this session with four fabulous #womenleaders -- #CMOs #leadership #empowerment lnkd.in/enJVgGr2
Love this campaign - huge kudos to Budweiser Co and #TapeOutHate - important, creative, and should make a difference. lnkd.in/eW9cj-PR
Wondering about the new hybrid work approach? Hilarious! lnkd.in/ey5CDHvy
Rob Leavitt retweeted
Enjoying the @ITSMA_B2B #MV21 breakout "Experts Explain - #ABM and with expert speakers from @google - just missing "Mr. #ABM " @myfavemartin from @SAP who "turned the lights on for me" on #ABM and way more @robleavitt
Like pretty much every aspect of sales and marketing, #salesenablement has undergone tremendous disruption and change over the past few years. So of course ITSMA, a Momentum Group Company is fielding a great benchmark survey. As with all our research, we'…lnkd.in/ee8k3qyF
Momentum and ITSMA, a Momentum Company on the move; multiple open positions - take a look! Great work, great clients, great team.
#ABM #team #marketingleadership lnkd.in/eBfiDSUG

